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  • Will You Add? - Pay Per Click (PPC) Advertising Overview and Tips

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    e top and bottom of each search return page and along the right hand side surrounding the natural / organic search returns. PPC ads can also be displayed on web pages that incorporate contextual marketing links, suc
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    Pay per click (PPC) advertising was pioneered in 1997 by GoTo.com, which was later renamed Overture Services. Forrester Research recently forecast the pay per click advertising spend to reach $11.6 billon in 2010 becoming the dominant form of advertising on the Internet. Today the market is dominated by Google and Yahoo!, who bought out Overture in 2003. Ask Jeeves recently launched their own proprietary system and MSN will be entering the market in late 2005-early 2006. There are also a number of second tier players, including FindWhat and LookSmart that have been competing in the market for a number of years.

    Pay per click advertising allows a company to bid on a keyword in a live auction marketplace. These keywords along with ad copy appear on the results page that a search engine returns for a user query. PPC ads are usually displayed at the top and bottom of each search return page and along the right hand side surrounding the natural / organic search returns. PPC ads can also be displayed on web pages that incorporate contextual marketing links, such

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    coming the dominant form of advertising on the Internet. Today the market is dominated by Google and Yahoo!, who bought out Overture in 2003. Ask Jeeves recently launched their own proprietary system and MSN will be entering the market in late 2005-early 2006. There are also a number of second tier players, including FindWhat and LookSmart that have been competing in the market for a number of years.

    Pay per click advertising allows a company to bid on a keyword in a live auction marketplace. These keywords along with ad copy appear on the results page that a search engine returns for a user query. PPC ads are usually displayed at the top and bottom of each search return page and along the right hand side surrounding the natural / organic search returns. PPC ads can also be displayed on web pages that incorporate contextual marketing links, suc

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    entering the market in late 2005-early 2006. There are also a number of second tier players, including FindWhat and LookSmart that have been competing in the market for a number of years.

    Pay per click advertising allows a company to bid on a keyword in a live auction marketplace. These keywords along with ad copy appear on the results page that a search engine returns for a user query. PPC ads are usually displayed at the top and bottom of each search return page and along the right hand side surrounding the natural / organic search returns. PPC ads can also be displayed on web pages that incorporate contextual marketing links, suc

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    sing allows a company to bid on a keyword in a live auction marketplace. These keywords along with ad copy appear on the results page that a search engine returns for a user query. PPC ads are usually displayed at the top and bottom of each search return page and along the right hand side surrounding the natural / organic search returns. PPC ads can also be displayed on web pages that incorporate contextual marketing links, suc
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    e top and bottom of each search return page and along the right hand side surrounding the natural / organic search returns. PPC ads can also be displayed on web pages that incorporate contextual marketing links, such as Google’s AdSense program and the new Yahoo! Publisher Network. The ads are displayed based on the web page’s content and are regulated by the same bidding mechanism that is used for determining ad placement within the search results pages.

    Pay Per Click Benefits

    PPC advertising offers several benefits to advertisers. First and foremost PPC is an effective tool for driving sales in a short period of time. Unlike SEO campaigns which can take months before any significant results are seen, pay per click advertising campaigns can start generating leads within minutes of launch. Advertisers only pay when an ad is clicked on so in theory every click is a potential sale. The reality of the market is somewhat different but nonetheless PPC advertising has proven itself to be a highly effective direct sales vehicle.

    Pay per click a

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