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Will You Add? - 3 Tips For Adwords PPC Management
There are great earning opportunities online that people can venture into without really the need of investing a great amount of money. And an example of which is paid Autosurf programs wherein online companies pay people to visit their sites.Why do online companies do this? What else but to get more traffic. You see in the web, companies compete just so they can be placed on the first page of major search engines. This way, whenever people would surf the net for certain services, their web site would be the first one to be visited. And one of the ways where they can achieve this is by having as many traffic as they can for their web sites.Aside from traffic, online companies also invest in autosurf programs with the hope that
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you'l
“Revealed…The 3 Laws of Selling…And How You Can Exploit Them To Have Your Customers Pleading With You To Take Their Money”If you follow these 3 simple rules in all your marketing and advertising you’ll sell more of your products and services.Customers like to buy and not be sold to.People buy for emotional reasons and not rational reasons.But once they decide to buy, they instantly justify their buying decision with logical reasons.Think about it. Nobody likes somebody giving them a hard sell. We like to decide to buy for ourselves. But that buying decision is always ruled by our emotions. That’s why your copy needs saturating with the right emotions for your target market. Such as these:Greed – Who doesn’t want more money, to save
Setting up an account
If you live outside of the US, different minimum bid prices hold true given the different currencies involved.
Let's take the UK for example - in the UK the minimum bid price is ?0.04 whereas the minimum bid price in the US is $0.05.
This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.
I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new
So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at http://www.google.com (not your local Google portal - eg: .co.uk) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.
Adwords PPC Management Tip No.2
How to increase your business profitability by hundreds of percent
Ok,
So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline, the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.
Hundreds of percent more profitable…
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.
Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.
Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com
Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you'll
The affiliate marketing articles are good for those who are looking for a great way to invest in quality content as well as increased traffic to their website. The fact is that good content on your website is likely to draw in product sales. And, when the search engines pick up your page and rank it highly because of the quality content on your site, well, could there be anything better? One way to do all of this is through affiliate article marketing.What Is It?In its most basic terms, you design and create your own, original article and publish it on an article submission site. The site puts up the article on their website, it attracts traffic to them. But, that’s not nearly all that happens. At the bottom of your article, you link to your website, pro
Adwords PPC Management Tip No.2
How to increase your business profitability by hundreds of percent
Ok,
So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline, the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.
Hundreds of percent more profitable…
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.
Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.
Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com
Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you'l
Giving corporate or business gifts can be highly effective and is a common practice. However, if you mess up and give something that is not appropriate your intent may be misunderstood, you may ruin a business relationship or you may never get your foot in the door with a prospect.Part I of Corporate Gift Giving Guidelines covers what to avoid when giving a business gift. See below for basic, yet very critical, guidelines: Not too extravagant. You do not want the recipient to feel uncomfortable accepting the gift or feel obligated to you in any way. Also, many companies have limits on the value of a gift that their employees can accept. No religious items unless you know t
Yes you've guessed it - your name - your URL
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.
Hundreds of percent more profitable…
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.
Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.
Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com
Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you'l
Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.What is a Google's Quality Score?Google's quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.How does Google Determine the Quality Score of a Landing Page?Google's quality score
Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.
Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com
Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you'l
The 2006 CIPD Recruitment, retention and turnover survey highlights that currently the employee turnover rate for UK companies is 18.3%!These levels varied widely from 13.3% in public sector organizations to in excess of 50% in retailing, hotels and restaurants. They also vary by location. In areas with the lowest levels of unemployment, there were higher levels of turnover as there was a much higher demand for skilled staff.Also, different companies will record turnover in different ways. Is it purely the number of people that hand in their notice? The number made redundant? The number sacked? As far as I am concerned it is a combined total of everyone that has left your company, no matter the reason.Why is it a problem?Th
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you'll find your click through rates reaching new heights with your Adwords PPC management.
Adwords PPC Management Tip No.3
Keyword Resources
It's easy to think you have a great list of 50 or 100 keywords and stop there but you'd be missing out on the thousands of other keywords your competitors may have researched.
Brainstorming Resources Here are a few keyword brainstorming resources you should try to increase your keyword list:
http://www.kwmap.net
http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtracker.php
http://www.lexfn.com
http://www.goodkeywords.com
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php
http://www.nichebot.com
A little note on thousands of keywords: In theory you have 5,000,000 keywords available to you in your Adwords account. In practice this if used would 'annoy' Google as their servers would grind to a halt. Having thousands of keywords is not a good idea from a testing/tracking or PPC management perspective unless:
* You have a large number of people to conduct said tracking/testing
* You have the requisite tools to analyse results
* You are extraordinarily disciplined (along with all the people you have under your command) in implementing correct tracking URL's
Google will cap the numbers of keywords in your account around the 50,000 level - they may allow more if your account history is good.
So don't get too hung up on constructing thousands upon thousands of keywords - find the ones that work as quickly as you can and focus on conversion, your time will be well served.
Bonus Tip
Are you looking for somebody to help you with your Adwords PPC management? Well, perhaps before you decide upon who should help you, type in the following phrase into Google:
"bad ppc management"
Hmmm, makes you think doesn't it…
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