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  • Will You Add? - What Happened? Troubleshooting Poor Response from Ad Campaigns

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    ean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

    "Results," on the other hand, are th

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    Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.

    Response vs. Results

    It’s important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved "response." This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

    "Results," on the other hand, are the

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    oor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.

    Response vs. Results

    It’s important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved "response." This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

    "Results," on the other hand, are th

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    ign, and how to determine what went wrong.

    Response vs. Results

    It’s important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved "response." This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

    "Results," on the other hand, are th

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    customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved "response." This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

    "Results," on the other hand, are th

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    ean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

    "Results," on the other hand, are the sales you make in conjunction with the response rate. When a customer takes the action you want him/her to take AND buys your product/service, then you’ve achieved results.

    No Response

    When you get little to no response, chances are that one of two things happened. One - your ad was poorly written and didn’t generate enough interest to excite the customer to take action; or two - the ad didn’t reach your preferred target customer.

    How do you determine which one is the culprit? Test! Use the same ad, but place it in a different ezine or on a different Web site. If response rate improves, you know the ad is most likely f

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