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Will You Add? - Radio Interview 101
If you are operating a home-based business, you probably already know that your site should be filled with useful content, be optimized for the search engines, and listed in the various online directories. You may, however, be forgetting about business leads – another important part of your online venture.The main problem in attempting to grow your business will be the lack of a solid customer base. All start-up ventures have to deal with thi
The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every h
DISBELIEF: Overcome Limited Imagination and Blind SpotsThe disbelief stall is based on a valid experience, lack of relevant experience, or a previously established circumstance that no longer pertains. The bigger the new idea, the more likely it will boggle the minds of those involved.Consider this: Over a hundred years ago, Alexander Graham Bell supposedly offered his fledgling telephone business to Western Union for $100,000. Western
Reaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.
Personal contact with prospective hosts is always the best, done by either by the guest or the booking person. These personal visits are usually only possible in the hometown of the guest or booking person, since radio PR campaigns just don't charge enough to pay someone to visit stations nationally. (Interestingly, high-level music airplay promotion campaigns DO charge enough for personal visits.) Regardless, if there is ever a chance to meet face to face with a host, do it... they will never forget you.
The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every ho
I was slowed down when my computer crashed and I had no data, no address book and not even my passwords to get back online. I didn’t think I was doing anything remarkable by bouncing back to productivity even with this handicap for a week. But from the feedback I’ve had from more than a few people, it seems paralysis would have been the acceptable common option.Yes, I got slowed down, but nothing critical was lost and no appointments missed.
Personal contact with prospective hosts is always the best, done by either by the guest or the booking person. These personal visits are usually only possible in the hometown of the guest or booking person, since radio PR campaigns just don't charge enough to pay someone to visit stations nationally. (Interestingly, high-level music airplay promotion campaigns DO charge enough for personal visits.) Regardless, if there is ever a chance to meet face to face with a host, do it... they will never forget you.
The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every h
Aren't you tired of sitting around waiting for something to finally happen?I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:'Making money's not my focus now. I don't really think this is the right time--I'm planning to just hold on until things get better.'James is usually pretty optimistic and 'sur
The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every h
The discussion with your client on how they want to handle the process will be after you have completed your work. For smaller clients you may actually print the bills, mall them, collect the payments and make the deposits. Although the most common means of payment process is lock box. Small clients may not want the expense of this service. For these clients you should create a spreadsheet in excel or in real time so they can post their payments whe
The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every h
Both Liquid Paper and Snugli were invented by moms as new solutions to old problems. Leveraging their ideas into successful products took different paths. Be smart about that business you’re cooking up at home.Liquid Paper was invented by Bette Nesmith Graham to fix the smudges she made trying to erase typing errors at work.After a divorce in the 1940s, she combined her commercial art background with the need to support herself and h
The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every host in the country, and, since hosts are big phone-people. Plus, radio people are used to being hit with calls from music promoters, syndication promoters, equipment salespeople, audience calls, etc. Two things about the phone, however,... you have to hit the hosts at the right time (especially music-station morning crew hosts/producers), and you have to sound good doing it.
Printed ads in radio publications are used by a lot of people who are trying to book interviews, and while these ads do generate "some" calls from smaller stations, I'll go ahead and say that an ad's purpose is not so much to generate calls as it is to build awareness (much like a billboard on the side of the road just builds awareness.) These printed "trade" ads certainly do have a use, but I just would not rely on them to make your phone ring.
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