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  • Will You Add? - 3 Ways to be (Somewhat) Predictable

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    and Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “T
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    Which means it’s your job to prove customers right.

    To confirm their suspicions about the value you deliver and the values you stand for.

    It ALSO means you need to be (somewhat) predicable:

    1. In person.
    2. Via email.
    3. On the phone.
    4. Throughout your marketing efforts.

    Be (somewhat) predictable.

    Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”)

    AND HERE’S THE THING: you’re not that different!

    OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.

    SO, THE CHALLENGE IS: how do you become (somewhat) predictable?

    Here’s a list of three ways to maintain brand consistency:

    1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “Th

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    /p>

    1. In person.
    2. Via email.
    3. On the phone.
    4. Throughout your marketing efforts.

    Be (somewhat) predictable.

    Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”)

    AND HERE’S THE THING: you’re not that different!

    OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.

    SO, THE CHALLENGE IS: how do you become (somewhat) predictable?

    Here’s a list of three ways to maintain brand consistency:

    1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “T

    Advertising to Support your Brand
    There are many types of advertising and there are many reasons that companies advertise. Most of the time companies advertise a special or a sale in order to get customers to come in the door and make purchases. All advertising is trying to get the reader to do something or to make a decision; a decision to s
    , their employees ARE called “cast members!”)

    AND HERE’S THE THING: you’re not that different!

    OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.

    SO, THE CHALLENGE IS: how do you become (somewhat) predictable?

    Here’s a list of three ways to maintain brand consistency:

    1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “T

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    f Snow White, you’re playing the role of YOU.

    SO, THE CHALLENGE IS: how do you become (somewhat) predictable?

    Here’s a list of three ways to maintain brand consistency:

    1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “T

    Getting Your Fundraiser Publicity
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    and Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.

    2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW consistent with my brand?” This will keep you accountable. And if you’re ever not sure if the answer is yes, well, consider that a hint.

    3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clients have come to expect of me.” They’ll appreciate your integrity. And people respond to po

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