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Will You Add? - Analyzing the New Yahoo! RSS Report for Marketers
There was a time that the only way to make money was to get a job. Nowadays, more people are opening up businesses so that the person can get more from doing a great job rather than settling for the basic wage.One way to make money will be to invent a program. Many have done this and advertised the product on the home shopping network. This could a revolutionary new ladder, a new exercise machine that can combines the work done by three different models to an exercise workout plan.The individual will have to do some research first and test it so that the customer will really benefit from what the product promises to deliver.Another way to earn money will be taking a few seminars and classes then using it. A good example is someone who loves to take pictures. Some people think that it’s just a click of a button but it takes more than that to be
To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.
6. THE FAMOUS ORANGE BUTTON
Marketers, pay attentin to this.
Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.
It seems the orange button isn't dead ... it was never alive.
Let's move on and replace it with something more user-friendly.
And BTW --- 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.
7. HOW USERS FIND THEIR FEEDS
50% use the defaults available in the RSS reader and only 13% use the search engines to find them.
Yes, it's cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.
8. CONCLUSION
To conclude this, here's a direct quote from the report, saying exactly what I've been trying to get through for
Over the years, I have observed many salespeople and their routines – daily, weekly, monthly and yearly. It is my belief that many salespeople waste a great deal of time. Some of the common time wasters are (there are many others, this is just a quick list):·poor prospecting ·spending too much time with poor prospects ·not having a clear plan for their day/week/month/year/life ·starting too late in the day/ending too soon ·redundant time habits (this would take a book to cover) ·not concentrating on a task at hand ·lacking focusI am not suggesting that you work 18 hour days, take work home with you on weekends, ignore your family and have no fun. I have been selling for over 35 years and have worked very few 18 hour days. I have worked (writing) several 24 hour marathons, but it is difficult to find someone to sell to at
1. YAHOO!'S KEY FINDINGS
Let's first take a look at Yahoo! key findings and what they mean for marketers.
a] Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.
Although RSS awareness is increasing, only few internet users yet understand what RSS is and how to use it.
For marketers, this means that simply placing an RSS button on their site it not nearly enough, with the report finally demonstrating that marketers needs to use clear and persuasive copy to get their visitors interested in RSS, explain RSS to them and get them to subscribe to their feeds.
In addition it also shows that marketers need to make sure they are using "user-friendly" buttons to generate subscribers, such as "Add to MyYahoo!", which consumers do understand.
b] 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
This finding only underlines the above suggestions.
Stop touting your RSS feeds only using an RSS button, but rather aim for a "subscribe feature" and then explain to the visitor how to use it.
Strong copy has never been so important.
c] 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
Goes to show that podcasting still has a long way to go and can right now function only as a supplement to your existing marketing activities.
It might also give an indication that audio is not the most appropriate format for much online content.
d] Even tech-savvy "Aware RSS Users" prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).
e] My Yahoo! has the highest awareness and use of any RSS-enabled product.
Both of the findings above, although indicating that these are the results Yahoo! would want to publish, show that having browser-based RSS reader subscribe buttons is a must.
It also shows that the market is ready for the soon-coming IE and Outlook integrated RSS features, which should really boost RSS usage among consumers online.
Now, let's take a deeper look at the report ...
2. "UNAWARE RSS USERS" VS "AWARE RSS USERS"
The whitepaper makes a strong distinction between "Unaware RSS Users" and "Aware RSS Users", positioning the "Unaware" batch as the mainstream Internet population.
This makes it absolutely clear that B2C marketers, targeting consumers, should take special care to promote their feeds using "friendly" subscribe buttons.
On the other hand, if targeting a more tech-savvy audience, going the way of "RSS" and more complex RSS reading tools might be a better choice. This might also prove more effective for targeting executives and other corporate target audiences that might be using an enterprise-wide RSS solution, such as NewsGator.
3. CONSUMPTION LEVELS
The whitepaper says that on the average "Aware RSS Users" subscribe to 6.6 feeds.
The consequences of this are not as simple as they might seem. Even "RSS Aware" users do not subscribe to "just anything" and seems they only subscribe or keep being subscribed to the content of highest relevance to them.
The message for marketers is to become even more relevant and more focused on providing real value for their target audiences.
RSS does not mean that end-users will start consuming that much more online content, but simply that their primary consumption channel will change. It's up to you to make place for yourself in this consumption channel, but you can only do so if you become one of the key targeted content providers for your market and can deliver consistently high-quality content.
4. TYPES OF RSS CONTENT CONSUMED
Even in the world of RSS, mainstream media rules, with World news and National news both leading the pack at 52% and followed by Entertainment at 34% and Weather ad 31%.
If we take a look at what lies beneath this we can see that end-users still see RSS as a news consumption tool and a tool to receive time-sensitive updates, such as weather info.
The interesting part is that blogs achieve only 23% and although they are gaining quickly are still not part of the mainstream.
Whichever way you look at this, the real long tail is still far from fruition.
There are two are interesting categories listed in the report: investment/financial info/banking at 13% and Shopping/online commerce at 10%.
The popularity of these two shows that RSS in fact is appropriate for delivering business info and that RSS can be used for e-commerce. A strong case in point urging e-retailers to start providing RSS feeds.
5. WHY END-USERS USE RSS
"RSS Aware" end-users subscribe to feed because of "ease" or "convenience", followed by being able to choose what they read.
To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.
6. THE FAMOUS ORANGE BUTTON
Marketers, pay attentin to this.
Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.
It seems the orange button isn't dead ... it was never alive.
Let's move on and replace it with something more user-friendly.
And BTW --- 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.
7. HOW USERS FIND THEIR FEEDS
50% use the defaults available in the RSS reader and only 13% use the search engines to find them.
Yes, it's cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.
8. CONCLUSION
To conclude this, here's a direct quote from the report, saying exactly what I've been trying to get through for
Today’s world is a busy world. Every one is busy with something or the other. Lifestyles of people all over the world are becoming more and more active. In this frenzied world, people are looking for things that are as easy to use and maintain as possible. The same applies to clothing. Consumers desire ‘hassle-free’ or ‘easy-care’ clothing that would require minimum maintenance. The demand for such easy-care clothing is growing. Today’s consumer wants clothes that would perform multiple uses, that is be used at work, at parties and also for after-work activities. These clothes should be durable and easy to care for. Comfort combined with practicality is what the consumers are looking for these days.The topmost factors desired by consumers in their clothing are a good feel, ease in wearing and caring for the fabric, durability and price. However, it has been
Stop touting your RSS feeds only using an RSS button, but rather aim for a "subscribe feature" and then explain to the visitor how to use it.
Strong copy has never been so important.
c] 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
Goes to show that podcasting still has a long way to go and can right now function only as a supplement to your existing marketing activities.
It might also give an indication that audio is not the most appropriate format for much online content.
d] Even tech-savvy "Aware RSS Users" prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).
e] My Yahoo! has the highest awareness and use of any RSS-enabled product.
Both of the findings above, although indicating that these are the results Yahoo! would want to publish, show that having browser-based RSS reader subscribe buttons is a must.
It also shows that the market is ready for the soon-coming IE and Outlook integrated RSS features, which should really boost RSS usage among consumers online.
Now, let's take a deeper look at the report ...
2. "UNAWARE RSS USERS" VS "AWARE RSS USERS"
The whitepaper makes a strong distinction between "Unaware RSS Users" and "Aware RSS Users", positioning the "Unaware" batch as the mainstream Internet population.
This makes it absolutely clear that B2C marketers, targeting consumers, should take special care to promote their feeds using "friendly" subscribe buttons.
On the other hand, if targeting a more tech-savvy audience, going the way of "RSS" and more complex RSS reading tools might be a better choice. This might also prove more effective for targeting executives and other corporate target audiences that might be using an enterprise-wide RSS solution, such as NewsGator.
3. CONSUMPTION LEVELS
The whitepaper says that on the average "Aware RSS Users" subscribe to 6.6 feeds.
The consequences of this are not as simple as they might seem. Even "RSS Aware" users do not subscribe to "just anything" and seems they only subscribe or keep being subscribed to the content of highest relevance to them.
The message for marketers is to become even more relevant and more focused on providing real value for their target audiences.
RSS does not mean that end-users will start consuming that much more online content, but simply that their primary consumption channel will change. It's up to you to make place for yourself in this consumption channel, but you can only do so if you become one of the key targeted content providers for your market and can deliver consistently high-quality content.
4. TYPES OF RSS CONTENT CONSUMED
Even in the world of RSS, mainstream media rules, with World news and National news both leading the pack at 52% and followed by Entertainment at 34% and Weather ad 31%.
If we take a look at what lies beneath this we can see that end-users still see RSS as a news consumption tool and a tool to receive time-sensitive updates, such as weather info.
The interesting part is that blogs achieve only 23% and although they are gaining quickly are still not part of the mainstream.
Whichever way you look at this, the real long tail is still far from fruition.
There are two are interesting categories listed in the report: investment/financial info/banking at 13% and Shopping/online commerce at 10%.
The popularity of these two shows that RSS in fact is appropriate for delivering business info and that RSS can be used for e-commerce. A strong case in point urging e-retailers to start providing RSS feeds.
5. WHY END-USERS USE RSS
"RSS Aware" end-users subscribe to feed because of "ease" or "convenience", followed by being able to choose what they read.
To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.
6. THE FAMOUS ORANGE BUTTON
Marketers, pay attentin to this.
Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.
It seems the orange button isn't dead ... it was never alive.
Let's move on and replace it with something more user-friendly.
And BTW --- 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.
7. HOW USERS FIND THEIR FEEDS
50% use the defaults available in the RSS reader and only 13% use the search engines to find them.
Yes, it's cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.
8. CONCLUSION
To conclude this, here's a direct quote from the report, saying exactly what I've been trying to get through for
The job of administrating industries and companies in the modern era is substantially more intricate than it was in the past. Tools that assist in simplifying the work atmosphere are a boon in such a dynamic business condition. Maintenance management is an extremely vital function of any industry and CMMS is known as a very resourceful tool focused on maintenance management.Computerized Maintenance Management Systems (CMMS) is a computerized technique of managing the planning of all tasks involved in maintaining a business facility. It involves protective maintenance management software particularly designed to manage a business's building, systems and heavy equipment. CMMS generally consists of hardware and a software component.Free CMMS is a web based Computerized Maintenance Management System and is free to utilize and free to modify. It has been r
This makes it absolutely clear that B2C marketers, targeting consumers, should take special care to promote their feeds using "friendly" subscribe buttons.
On the other hand, if targeting a more tech-savvy audience, going the way of "RSS" and more complex RSS reading tools might be a better choice. This might also prove more effective for targeting executives and other corporate target audiences that might be using an enterprise-wide RSS solution, such as NewsGator.
3. CONSUMPTION LEVELS
The whitepaper says that on the average "Aware RSS Users" subscribe to 6.6 feeds.
The consequences of this are not as simple as they might seem. Even "RSS Aware" users do not subscribe to "just anything" and seems they only subscribe or keep being subscribed to the content of highest relevance to them.
The message for marketers is to become even more relevant and more focused on providing real value for their target audiences.
RSS does not mean that end-users will start consuming that much more online content, but simply that their primary consumption channel will change. It's up to you to make place for yourself in this consumption channel, but you can only do so if you become one of the key targeted content providers for your market and can deliver consistently high-quality content.
4. TYPES OF RSS CONTENT CONSUMED
Even in the world of RSS, mainstream media rules, with World news and National news both leading the pack at 52% and followed by Entertainment at 34% and Weather ad 31%.
If we take a look at what lies beneath this we can see that end-users still see RSS as a news consumption tool and a tool to receive time-sensitive updates, such as weather info.
The interesting part is that blogs achieve only 23% and although they are gaining quickly are still not part of the mainstream.
Whichever way you look at this, the real long tail is still far from fruition.
There are two are interesting categories listed in the report: investment/financial info/banking at 13% and Shopping/online commerce at 10%.
The popularity of these two shows that RSS in fact is appropriate for delivering business info and that RSS can be used for e-commerce. A strong case in point urging e-retailers to start providing RSS feeds.
5. WHY END-USERS USE RSS
"RSS Aware" end-users subscribe to feed because of "ease" or "convenience", followed by being able to choose what they read.
To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.
6. THE FAMOUS ORANGE BUTTON
Marketers, pay attentin to this.
Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.
It seems the orange button isn't dead ... it was never alive.
Let's move on and replace it with something more user-friendly.
And BTW --- 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.
7. HOW USERS FIND THEIR FEEDS
50% use the defaults available in the RSS reader and only 13% use the search engines to find them.
Yes, it's cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.
8. CONCLUSION
To conclude this, here's a direct quote from the report, saying exactly what I've been trying to get through for
Twice as many members as Ebay and it is said that a quarter million new accounts are created each and every day. MySpace was originally created for garage bands as a way to network with other bands but this changed quickly as there are now over 10,000 groups each which would cater to a different Genre. I have seen a lot of books out there about this Social Networking phenomenon but most of them are guides for the parents of MySpacers and how they can protect their children. With as many members as there are I am still shocked at the so few of books for this at the local bookstore.Internet marketers are always looking for new ways in which they can target certain groups to try and sell something to. With MySpace this targeting has become much more refined and possible. Every guru out there has this special report on making money with MySpace but the majority
4. TYPES OF RSS CONTENT CONSUMED
Even in the world of RSS, mainstream media rules, with World news and National news both leading the pack at 52% and followed by Entertainment at 34% and Weather ad 31%.
If we take a look at what lies beneath this we can see that end-users still see RSS as a news consumption tool and a tool to receive time-sensitive updates, such as weather info.
The interesting part is that blogs achieve only 23% and although they are gaining quickly are still not part of the mainstream.
Whichever way you look at this, the real long tail is still far from fruition.
There are two are interesting categories listed in the report: investment/financial info/banking at 13% and Shopping/online commerce at 10%.
The popularity of these two shows that RSS in fact is appropriate for delivering business info and that RSS can be used for e-commerce. A strong case in point urging e-retailers to start providing RSS feeds.
5. WHY END-USERS USE RSS
"RSS Aware" end-users subscribe to feed because of "ease" or "convenience", followed by being able to choose what they read.
To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.
6. THE FAMOUS ORANGE BUTTON
Marketers, pay attentin to this.
Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.
It seems the orange button isn't dead ... it was never alive.
Let's move on and replace it with something more user-friendly.
And BTW --- 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.
7. HOW USERS FIND THEIR FEEDS
50% use the defaults available in the RSS reader and only 13% use the search engines to find them.
Yes, it's cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.
8. CONCLUSION
To conclude this, here's a direct quote from the report, saying exactly what I've been trying to get through for
Nearly all trade show displays are shipped in cases that are designed to hold hardware, graphics, display lighting, and other trade show products. Often, these cases can be easily converted to a podium or counter with a simple fabric or graphic wrap to encircle the case. When this is done, you have what is called a "case to counter conversion kit". This system is attractive to most exhibitors because the case is usually already purchased, so adding a simple graphic can give the case extra functionality with little extra cost.The concept of the Case to Counter System is perfect for the exhibitor who is concerned about shipping costs. Instead of absorbing the cost of an additional case to hold counter hardware and graphics, the case itself can be converted to a podium counter that can be used to hold a laptop computer or other useful tools. One disadvantage is
To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.
6. THE FAMOUS ORANGE BUTTON
Marketers, pay attentin to this.
Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.
It seems the orange button isn't dead ... it was never alive.
Let's move on and replace it with something more user-friendly.
And BTW --- 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.
7. HOW USERS FIND THEIR FEEDS
50% use the defaults available in the RSS reader and only 13% use the search engines to find them.
Yes, it's cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.
8. CONCLUSION
To conclude this, here's a direct quote from the report, saying exactly what I've been trying to get through for a couple of months:
"To position RSS among mainstream Internet users, it is essential to effectively communicate the benefits of RSS (ease, convenience, access to information of interest). Internet users do not understand how to use the XML button, how to actively seek out RSS feeds, or even what the term RSS means. Instead, they need a simple interface where they can choose the information and content that interests them. This is where personalized start pages and browser-based experiences can help move RSS into the mainstream."
Copyright 2005 Rok Hrastnik
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