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Will You Add? - RSS Meets the Needs of Direct Marketers
Case Study Background InformationA single Mom with online business ambitions became a website design client after experiencing total disaster the previous two years. The client is foreign born and speaks conversational English, so without adequate pc skills or the ability to create business correspondence in English, over the course of time
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first n
Before buying a domain name, it is important to understand the procedures of finding domain names. Plenty of options are available in this area. Finding domain names for sale can be done over the Internet. By searching the database by category you can find a range of possibilities.As several types of domain names are available today, you mus
Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
a] Scheduled and autoresponder messages
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.
b] RSS metrics
RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales ... and the same for individual content items.
c] Message targeting
Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first na
Every single website master wants to get to the top of the search engine rankings. Despite me telling them that often this does not produce the best quality traffic and that there are many other sources of traffic, every website owner I know and I have spoken to wants to be at the top of the search engines; Google in particular.So if you wan
b] RSS metrics
RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales ... and the same for individual content items.
c] Message targeting
Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first n
It begins with content- quality and unique content (C);It graduates into website-optimization (O);It grows into traffic (T);The traffic snowballs into conversion/income (I)C.O.T.I.= Web revenue GrowthI have put this formula into practice and within 3 months, what a modest but amazing results that I have experience
b] RSS metrics
RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales ... and the same for individual content items.
c] Message targeting
Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first n
People are critical to the success of any business and they show up in many different roles including employees, customers, shareholders, suppliers, partners, regulators, etc. The businesses that achieve the greatest success are those that place a very high value on business relationships and have a strategy that includes relationship manag
c] Message targeting
Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first n
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people look for services (personal and professional). For example:<
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first name, while more advanced personalization might include personalized content and product recommendations and so on.
e] Data capture
E-mail marketers have already become experts at using opt-in forms to get as much information from the prospect as possible; the prospect's name, his interests, the current products he is using, his current position in the purchase cycle and so on. RSS can be used in the same way, giving your visitors access to the RSS feed only after they've filled in a simple or complex opt-in form. This can work with e-zine subscriptions, as well as forms you require your visitors to fill in to either register on your website or download your free report or whitepaper.
Good news for direct marketers is that these capabilities are already available in many RSS publishing/marketing solutions, available at very acceptable prices, accessible even to the smallest companies.
Copyright 2005 Rok Hrastnik
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