rio, have you ever wondered about the inception of these symbolic drawings, now called logos? Most of them have not even spared a thought about its origin. The logo history dates back to Greece inLogos are everywhere to be seen... rather, we can even call them omnipresent! Wherever we go, we find ourselves literally surrounded by logos. Be it our homes, office, restaurants, market, shopping malls, roads................ you name it and it's there. Since the Industrial Revolution, there has been a sea change in the commercial outlook of the world. Rapid industrialization led to the emergence of corporate organizations and business houses; all striving to make their products popular in the common market. The present century is now confronting the outcome of the Industrial Revolution that began in the 19th century- the boom of numerous industrial products and their logos, all competing to create a niche for themselves in the market.

Regardless of the present scenario, have you ever wondered about the inception of these symbolic drawings, now called logos? Most of them have not even spared a thought about its origin. The logo history dates back to Greece in

g malls, roads................ you name it and it's there. Since the Industrial Revolution, there has been a sea change in the commercial outlook of the world. Rapid industrialization led to the emergence of corporate organizations and business houses; all striving to make their products popular in the common market. The present century is now confronting the outcome of the Industrial Revolution that began in the 19th century- the boom of numerous industrial products and their logos, all competing to create a niche for themselves in the market.

Regardless of the present scenario, have you ever wondered about the inception of these symbolic drawings, now called logos? Most of them have not even spared a thought about its origin. The logo history dates back to Greece in

mergence of corporate organizations and business houses; all striving to make their products popular in the common market. The present century is now confronting the outcome of the Industrial Revolution that began in the 19th century- the boom of numerous industrial products and their logos, all competing to create a niche for themselves in the market.

Regardless of the present scenario, have you ever wondered about the inception of these symbolic drawings, now called logos? Most of them have not even spared a thought about its origin. The logo history dates back to Greece in

lution that began in the 19th century- the boom of numerous industrial products and their logos, all competing to create a niche for themselves in the market.

Regardless of the present scenario, have you ever wondered about the inception of these symbolic drawings, now called logos? Most of them have not even spared a thought about its origin. The logo history dates back to Greece in

rio, have you ever wondered about the inception of these symbolic drawings, now called logos? Most of them have not even spared a thought about its origin. The logo history dates back to Greece in ancient times. The term 'logo' was coined to mean a trademark, name or symbol designed for easy recognition. The logo made its first beginning through a cipher of single letter, and later a design or mark comprising of two or more letters. It's however, not known whether the cipher was used as the name of a person, or surname or stationary or business purpose. A number of early Greek and Roman coins bear the monograms of rulers and towns. The Middle Ages saw the abundant use of similar logos for ecclesiastical and commercial purposes.

In the thirteenth century, the logo remained in vogue as simple letterhead used by merchants in their trade. By 1700, every trader or dealer had a trademark or stamp. Marks for masons, goldsmiths, papermakers and nobility constitute the