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Will You Add? - Factors that Determine What You Should Offer the Celebrity Endorser
Wherever you work, at a home office or at a work office, your office working experience depends entirely on its design and productivity. If you ask any experts, they will tell you that your office environment and ambience can tell a lot about your efficiency and productivity. A bad office design and an insipid office environment may dampen your spirit and seriously curtain your overall productivity. You may not have the required budget and necessary time to carry out a detailed office renovation work. Nevertheless, you can also make minor adjustments in your present setting to improve your working efficiency.Here are some of the practical tips to boost your efficiency and overall productivity:1. Make public your products and create an office brand. Create a niche brand for your company. Preferably your office must match your brand. A successful branding exercise requires that you make your office look and feel like your brand. Create banners, posters, cut outs and print out excellent business
Another true but not so degrading story comes to mind. We had w
Niche Products List is the gateway to your online success. In today's online world you must lead your niche product field in order to dominate the market and be in control of your own destiny. Now that may sound basic in nature but when you have a niche product, you have already narrowed your marketing and it's up to you to do your homework to be the best in your niche market.Niche Products are nothing more than a definite business market item. You can sell anything from socks to concrete blocks and the most important part of your success is how well you know your market and how to dominate it. The easiest way to know your competition, is see how they promote their products and where do they advertise their wears.Creating a niche product may not be your aim and that's not a problem at all, just being the best at what you do is. In today's online market, you don't have to be overwhelmed by the big boys since online advertising levels the marketing field for all advertisers. This is huge! You c
Factors that determine what you should offer the celebrity endorser.
Quite frankly this is where you become the detective. It shouldn’t take a rocket scientist to figure out that there will always be optimal situations which will be in your favor. If you understand how to sift through the details and perform a little self-analysis, you can quickly, accurately, and cost effectively determine a pricing range. One thing that we have steadfastly learned over the years is that when a celebrity endorser says “Well I usually make x for an hour or two”, that is just their way of trying to establish a fee albeit on the high side. An individual not accustomed to dealing with celebrity endorsers might say that’s fine…do not ever say that. Never commit to a dollar figure right out of the gate. All things are negotiable. Following are a few examples of some of the things that we have done that will give you insight into your negotiating prowess.
Horror Story: Many years ago we had paid for a very famous celebrity endorser to appear in Richmond, Virginia. The terms of the deal were spelled out clearly and all monies had been paid in advance. This particular deal was with one of the most famous baseball players of all time. We agreed to and paid for a three-hour signing. When we picked up the individual at the Richmond airport we should have known we were going to have a rough day. Five minutes into the ride our celebrity endorser told us he had upgraded to first class and that we owed him an additional five or six hundred dollars. We told the celebrity endorser that according to the contract (which we had in our hot little hands) that he needed prior approval before we would pay for such an upgrade. He then said if we wanted his services we would need to cut him a check on the spot for the increase in fare. Rather than ruin our show (hundred’s of people were already in line waiting to see him) we wrote out the check…it was a Sunday. We later found out that he flew for free.
Once we were at the fairgrounds we treated him like royalty. When it came time for him to do his thing (sign autographs) we escorted him through the now close to 1,000 people who had pre-paid for an autograph and sat him at his signing booth. We had him under contract for three hours and with a little luck we would get through everyone…until our celebrity endorser decided to make it a social event. It’s great to interact with the customer but not on our dime. When the three hours were up the line was still about 300 people long. We were then informed that he was on overtime. Overtime meant to him that the price of every signature just went up by $15 each at our cost. Naturally we were in a very tough position…we had pre-sold the tickets…hundreds of people were still in line…and we could not afford to ruin our reputation. We were cornered. We could only agree to the demands although it was not in our best interest. It was then amazing to see this remarkable transformation. From slow motion to the fastest signer we had ever seen. Why not, we had just been robbed of another $15 per item. We gave him a check for the difference escorted him out of the building and left him standing on the curb…our limo was suddenly out of service and wished him well. Bright and early Monday morning before the banks were even open in California we put stop payments on both checks. The company had some irate calls but they were always much to busy to take the call.
Another true but not so degrading story comes to mind. We had wo
Kevin was ready to get the day started. He only had one scheduled meeting all day, a real rarity. He was looking forward to a day in the office to catch up on calls, emails, filing, etc. As he walked out the door of his home he slipped on some ice and broke his ankle. Kevin’s day just landed in a totally different direction than what he originally intended.Julie woke up all set to get the week started. She was excited because she was ready to dig in and be a productivity maven. She had put a task list together and she was geared up to tackle it. Just as she knocked one item off the list and felt that she was just getting on a roll she was interrupted. The interruption itself isn’t really important to this story – whether it was a colleague “dropping by”, a client calling, or her son’s school – the fact remains, her roll was brought to a screeching halt.Does this sound even vaguely familiar to you?Many of us start out our days or our weeks very well intentioned, excited even, to
Horror Story: Many years ago we had paid for a very famous celebrity endorser to appear in Richmond, Virginia. The terms of the deal were spelled out clearly and all monies had been paid in advance. This particular deal was with one of the most famous baseball players of all time. We agreed to and paid for a three-hour signing. When we picked up the individual at the Richmond airport we should have known we were going to have a rough day. Five minutes into the ride our celebrity endorser told us he had upgraded to first class and that we owed him an additional five or six hundred dollars. We told the celebrity endorser that according to the contract (which we had in our hot little hands) that he needed prior approval before we would pay for such an upgrade. He then said if we wanted his services we would need to cut him a check on the spot for the increase in fare. Rather than ruin our show (hundred’s of people were already in line waiting to see him) we wrote out the check…it was a Sunday. We later found out that he flew for free.
Once we were at the fairgrounds we treated him like royalty. When it came time for him to do his thing (sign autographs) we escorted him through the now close to 1,000 people who had pre-paid for an autograph and sat him at his signing booth. We had him under contract for three hours and with a little luck we would get through everyone…until our celebrity endorser decided to make it a social event. It’s great to interact with the customer but not on our dime. When the three hours were up the line was still about 300 people long. We were then informed that he was on overtime. Overtime meant to him that the price of every signature just went up by $15 each at our cost. Naturally we were in a very tough position…we had pre-sold the tickets…hundreds of people were still in line…and we could not afford to ruin our reputation. We were cornered. We could only agree to the demands although it was not in our best interest. It was then amazing to see this remarkable transformation. From slow motion to the fastest signer we had ever seen. Why not, we had just been robbed of another $15 per item. We gave him a check for the difference escorted him out of the building and left him standing on the curb…our limo was suddenly out of service and wished him well. Bright and early Monday morning before the banks were even open in California we put stop payments on both checks. The company had some irate calls but they were always much to busy to take the call.
Another true but not so degrading story comes to mind. We had w
In case you don't know, (Product) Red Tis an initiative begun by rock singer Bono and Bobby Shriver of Debt AIDS Trade in Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.Currently (Product) Red has: American Express, Apple Computer, Converse, Motorola, The Gap and Giorgio Armani. Why not (Product) Red for Google?Adwords customers could check a box in their ad display preferences. If they check the "product red" box, the adwords customer is charged an extra fee...... maybe 5% etc., and the extra proceeds go to Product Red's Global Fund to Fight AIDS.(Product) Red for Google Adsense would be a great tool for:1. An Adwords Company's Self Promotion: This would make an Adwords ad stand out. It's also good PR for the Adwords Customer's Company.2. Google's own self promotion. If Google implemented this, it would be all over the news. Google is already the golden boy of the press, but a li
Once we were at the fairgrounds we treated him like royalty. When it came time for him to do his thing (sign autographs) we escorted him through the now close to 1,000 people who had pre-paid for an autograph and sat him at his signing booth. We had him under contract for three hours and with a little luck we would get through everyone…until our celebrity endorser decided to make it a social event. It’s great to interact with the customer but not on our dime. When the three hours were up the line was still about 300 people long. We were then informed that he was on overtime. Overtime meant to him that the price of every signature just went up by $15 each at our cost. Naturally we were in a very tough position…we had pre-sold the tickets…hundreds of people were still in line…and we could not afford to ruin our reputation. We were cornered. We could only agree to the demands although it was not in our best interest. It was then amazing to see this remarkable transformation. From slow motion to the fastest signer we had ever seen. Why not, we had just been robbed of another $15 per item. We gave him a check for the difference escorted him out of the building and left him standing on the curb…our limo was suddenly out of service and wished him well. Bright and early Monday morning before the banks were even open in California we put stop payments on both checks. The company had some irate calls but they were always much to busy to take the call.
Another true but not so degrading story comes to mind. We had w
What is an NPI? NPI or the National Provider Identification number is a 10-DIGIT unique numbers. It is a combination of intelligent numbers that does not carry information about the healthcare provider such as his provider type, specialty or in what state he is practicing. This unique identifier will eventually replace all of the provider’s insurance individual provider number issued by each insurance company that he participates with. But this will NOT replace the provider’s Tax ID Number which is required on claims submission.NPI number once issued will remain permanent to the provider regardless of change in practice location, group practice or change of job.NPI or the National Provider Identification number has been mandated by the Federal Government through HIPAA (Health Insurance Portability and Accountability Act of 1996. This must be obtained by health providers from the Centers of Medicare & Medicaid (CMS). This mandates all covered entities effective May 23, 2007.autographs) we escorted him through the now close to 1,000 people who had pre-paid for an autograph and sat him at his signing booth. We had him under contract for three hours and with a little luck we would get through everyone…until our celebrity endorser decided to make it a social event. It’s great to interact with the customer but not on our dime. When the three hours were up the line was still about 300 people long. We were then informed that he was on overtime. Overtime meant to him that the price of every signature just went up by $15 each at our cost. Naturally we were in a very tough position…we had pre-sold the tickets…hundreds of people were still in line…and we could not afford to ruin our reputation. We were cornered. We could only agree to the demands although it was not in our best interest. It was then amazing to see this remarkable transformation. From slow motion to the fastest signer we had ever seen. Why not, we had just been robbed of another $15 per item. We gave him a check for the difference escorted him out of the building and left him standing on the curb…our limo was suddenly out of service and wished him well. Bright and early Monday morning before the banks were even open in California we put stop payments on both checks. The company had some irate calls but they were always much to busy to take the call.
Another true but not so degrading story comes to mind. We had w
A business can always benefit from simple advertising strategies and one of them is using stickers. They can also promote your products and services with the flexibility of being able to stick them everywhere. A sticker is an adhesive label, they can be or printed content or illustrated. You can see them on streets, walls, cars, and glass windows. This can be the easiest and the most feasible form of advertisement. Also with the enhancement of printing equipments, sticker printing can be a cost-effective solution.Sticker printing can be a viable option to be applied on your business solutions or marketing strategy. This is due to the fact that they work best as a campaign and advertising media. With the general size of the stickers being small, they printing costs can be economical due to its effortless production.With a credible sticker printing company, you can get professional looking stickers conveniently. All you need to do is input the right specifications and they can do the rest. A g
Another true but not so degrading story comes to mind. We had worked out another signing deal with a pretty well known ex-baseball player to sign baseballs for one of our clients. The client needed five hundred balls but only had a budget of $3,000, which we knew was the going price of the athlete for one hour. There was no way he could sign, even under normal conditions, five hundred baseballs in one hour. Our dilemma was how we could satisfy both the client and the athlete. We wanted to make this deal work for more than a few reasons. Our solution was to build a special ball holder that was eight feet long. We were able to line up the balls all with the sweet spot showing and all the athlete did was sit on a rolling chair and go down the line signing. Each ball was perfect as none of the balls were ever touched. As soon as he was done with one row we had another one ready. In record time he signed all five hundred balls. We had a satisfied customer and a happy athlete. He even took us out to dinner.
Yet another situation dealt with a famous home run hitter. We had secured a super large signing for him. He needed $50,000 for something he was doing. He also wanted an average of $25 per signature. We were at an impasse as our client wanted the items but didn’t want to pay $25 per item. The athlete wanted $50,000 and no less. Our solution was to renegotiate the deal so that everyone got what they wanted. It meant a lot more work on the athletes part but in the end he received his $50,000. The customer ended up with five thousand signed items, which he quickly sold for a nice profit, and the athlete received the money he needed although it was a lot more work than he anticipated. In the long run it was a win-win for all parties.
We had another client request for an athlete to do a signing at a truck show. Price was a consideration but we discovered that the athlete loved big trucks and wasn’t that interested in the money. All he wanted was an all expense paid trip to the show. The company worked out a deal with the athlete to sign for a couple of hours and do a general meet-and-greet. The athlete loved the show so much he spent the entire day at the booth for nothing. He is now working out a deal with the company to attend the trade shows just so he can have something to do. In this case all they are paying are his expenses. He likes the show so much he is doing it for free. As you can see, we really found the right celebrity endorser for the right company!
As you have seen, working out the right compensation plan requires some creativity. Always start low and listen to what the celebrity endorser really wants out of the deal. Maybe it’s a product that they use and will trade time for the product. Whatever the deal, you must probe, asking specific questions that can uncover the real reasons the celebrity endorser is interested in your offer. Often
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