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Will You Add? - Personal Branding
Ahhhh... finally something worthwhile in my physical mailbox today.If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales copy.Today, it happened.In Calgary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually doing something that gets results - and a minuscule number of people who actually understand the direct response business (sad for a city of a million peop
Remember you are a business owner and you have to treat it
Learn the benefits of introducing art into your office or home as a strategy for helping to reduce your stress levels and your employees too. Simply put stress is defined as a real or interpreted threat to our mind or body that makes us take action. It varies with each individual person.Imagine you're in the office, the phone keeps ringing, but you are trying to concentrate on a report you should have finished yesterday, and every time you check your email there is another batch of emails that need repl
You know the first excuse I hear from MLM and Direct Sales consultants when they don’t see success in their business is that their area is already saturated with Mary Kay, Pre-Paid legal or that the internet gurus have already captured and now monopolize the best lists… Oh yes! I could go on and on. I submit to you that any of the companies that I mentioned above nor the ones that I did not mentioned, could never become saturated if everyone embraced one concept. Oh I hear you all saying “Has she gone mad!?!?! Maybe I have, but mad with passion to change your mindset about what you are really representing or rather what you should be representing. If you will embrace this one concept, you will never ever again have to worry about competition or market saturation.
That concept is differentiation or what I would like to refer to as “Personal Branding”. I will use myself as an example to paint a picture since I know myself better than I know any of you. I am currently a Melaleuca Wellness Consultant and a DirectMatches executive. However, I don’t necessarily promote either…. Stay with me.
What I do promote is Dee Foster Enterprises. You see, people only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.
Remember you are a business owner and you have to treat it l
How well your fundraiser does will depend on how much publicity you can attract. Your community should be made aware of your fundraiser, so they can help raise funds and increase your results. If your community doesn’t know about the fundraiser you are hosting, who is going to show up? We have listed some fundraising publicity tips below that will help you start out on the right foot and get your fundraiser the attention it deserves! There is No Such Thing as Too Much Publicity
That concept is differentiation or what I would like to refer to as “Personal Branding”. I will use myself as an example to paint a picture since I know myself better than I know any of you. I am currently a Melaleuca Wellness Consultant and a DirectMatches executive. However, I don’t necessarily promote either…. Stay with me.
What I do promote is Dee Foster Enterprises. You see, people only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.
Remember you are a business owner and you have to treat it
One effective way of making your business cards look more professional is using colors on your card. There are different ways to add color to your card. You can use one color as the background of your card or add colored graphics or photos. Putting your photo on a business card can make it easier for your potential clients to remember you and your company because they are able to associate your face with your company. However, there are also some disadvantages to putting your photo on your business card, such as highe
That concept is differentiation or what I would like to refer to as “Personal Branding”. I will use myself as an example to paint a picture since I know myself better than I know any of you. I am currently a Melaleuca Wellness Consultant and a DirectMatches executive. However, I don’t necessarily promote either…. Stay with me.
What I do promote is Dee Foster Enterprises. You see, people only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.
Remember you are a business owner and you have to treat it
Every year the dance begins. Supervisors and managers know they’ll soon have to do the annual performance review for all of their employees. They get the notice from HR reminding them of the deadlines. They get copies of the forms that will be used. They may even get some training on how to use the forms or conduct the reviews more effectively. Every few years the process will change – either in a small administrative way or in some more substantial way – at least from the perspective of those revising the process.
What I do promote is Dee Foster Enterprises. You see, people only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.
Remember you are a business owner and you have to treat it
Why a small ad agency may be just what you need.Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year.Big ad agencies are great. In their own little way. They take care of big budget projects, in a big way. But smaller jobs, like sell sheets, brochures, buck slips and direct mail? Forget it. You're going to wait. And wait. And wait. On the other hand, a small agency has th
Remember you are a business owner and you have to treat it like a real business. Suppose your company went under. If you are just all about promoting the company instead of what you personally have to offer then you are dead in the water for sure. But if you establish your own personal brand, in other words, carve a niche within the company you represent, you will never have to worry about what you will have to do if your company suddenly went out of business. For example, my passion is educating, motivating and helping others, hence my weekly news letters, compliments of Dee Foster Enterprises©. There are so many ways you can establish your own personal brand. Remember, that it should be based on how you will add value to the customers that you serve. Lastly, I leave you with these 5 steps in setting yourself apart from the crowd.
1. Establish your own personal vision. This should be based on your major definite purpose (Another article for another day..)
2. Decide what you want customers to most remember about their interaction with you.
3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.
4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.
5. Above all, there is no personal branding better than been known as some who is a
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