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  • Will You Add? - Intrusive Media - The Key To Profitable Branding

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    2. Radio commercials

    3. Pop-up windows

    4. Television commercials

    Most research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tec

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    Of all the media choices available to advertisers, intrusive media has been proven in multiple national market tests to be the most effective method for brand creation.

    What exactly is intrusive media? I like to think of it as outbound promotion.

    In essence, this form of advertising involves delivery methods that are actively inserted into a prospect’s environment. Unlike passive media elements like search engine listings and yellow page ads which are sought out by your target audience, intrusive media is dropped right into a prospect’s lap, and can only be avoided if a person changes channels, deletes an email, etc.

    Intrusive applications can be found both online and offline. This type of media is most effective when presented in the form of audio or video broadcasting.

    A couple of examples of intrusive media:

    1. A thank you web page that loads a video presentation which surfers must view before continuing to their download link.

    2. Radio commercials

    3. Pop-up windows

    4. Television commercials

    Most research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tech

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    omotion.

    In essence, this form of advertising involves delivery methods that are actively inserted into a prospect’s environment. Unlike passive media elements like search engine listings and yellow page ads which are sought out by your target audience, intrusive media is dropped right into a prospect’s lap, and can only be avoided if a person changes channels, deletes an email, etc.

    Intrusive applications can be found both online and offline. This type of media is most effective when presented in the form of audio or video broadcasting.

    A couple of examples of intrusive media:

    1. A thank you web page that loads a video presentation which surfers must view before continuing to their download link.

    2. Radio commercials

    3. Pop-up windows

    4. Television commercials

    Most research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tec

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    arget audience, intrusive media is dropped right into a prospect’s lap, and can only be avoided if a person changes channels, deletes an email, etc.

    Intrusive applications can be found both online and offline. This type of media is most effective when presented in the form of audio or video broadcasting.

    A couple of examples of intrusive media:

    1. A thank you web page that loads a video presentation which surfers must view before continuing to their download link.

    2. Radio commercials

    3. Pop-up windows

    4. Television commercials

    Most research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tec

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    ffective when presented in the form of audio or video broadcasting.

    A couple of examples of intrusive media:

    1. A thank you web page that loads a video presentation which surfers must view before continuing to their download link.

    2. Radio commercials

    3. Pop-up windows

    4. Television commercials

    Most research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tec

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    p>

    2. Radio commercials

    3. Pop-up windows

    4. Television commercials

    Most research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tech age, radio and television are your best bet for building what marketing consultants call equity position, or a well recognized brand name among your target market.

    A little research into your local radio and television options is likely to surprise you. These incredibly effective media outlets are often far less expensive than you might think, and there is no better way to leverage your advertising dollar toward motivational promotions that position you in the forefront of your prospects’ minds.

    For example, my first experience with radio promotion cost less than most Web banner campaigns, and I made a sale within my first month that covered the expense of my six month contract and put me into profit.

    I highly recommend intrusive broadcasting to any small business who is looking to create a long term brand awareness among their target prospects. A quick look at some of the most profitable companies in the world will reveal their belief in this

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