Will You Add? - Internet and Businesses Online

10 Ways to Get Your Affiliate Site Ready for the Holidays
Jeremy Palmer and I held a Holiday Shopping Teleseminar on Black Friday (November 24th) to assist marketers ready their sites for the busy holiday season ahead.The good news is that if you haven’t started your holiday promotions, you still have time to do so. Contrary to the popular claim that Cyber Monday is the biggest online shopping day of the year, Comscore ranks it as the 12th busiest shopping day and most e-tailers report their peak days happening between December 5th and the 15th.Better yet, the opportunity for new and seasoned affiliate marketers continues to expand. Disenchanted with holiday shopping crowds, limited selection and stock, a record 114 million people are forecast to buy online this year; an

a non www version of your domain. - Each of these pages or urls are viewed to be separate urls by Google. Matt Cutts discusses this in length over at his blog.

9. No site map. - Lets say you are a spider and you are driving around and enter a town you have never been to before but you want to take in all of the sites. Wouldn’t is be great if someone handed you a detailed road map when you crossed the city line? That’s what a site map is. It is a detailed map of your site that helps spiders crawl around and find the important information sooner. There is also a consortium by the major search engines and it is located at Sitemaps.org that offers sitemap protocol and has support from Google, Yahoo, and MSN.

Telemarketing Training Pro Urges Screening Applicants By Phone
I was invited to be a panelist at a recent contact center trade association meeting, and I prepared a list of 20 do’s and don’ts that I shared.One of them, something that I take for granted, having risen through the ranks as a telemarketer, a trainer, a manager, and as a consultant is the fact that each and every job applicant MUST be screened by phone before being invited to an interview.Imagine how surprised I was to be asked to elaborate on that point by at least a few people in the audience.It seems they never heard of this idea, having undoubtedly earned their stripes during the age of the Internet.Many of today’s recruiters hire from pieces of paper, from resumes, however resumes don’t speak. Only people can do

In a previous article that I wrote concerning Search Engine Optimization I mentioned some of the more obvious blunders when designing your site for good natural placement.

Now, I would like to cover some of the other not so obvious areas where a web owner can make some improvements.

Additional on page factors that impact SEO that aren’t as obvious are;

Poor code to text ratio.
Content too far down in the code.
Low or excessive keyword ratios.
Low keyword prominence.
Excessive use of tables.
Use of frames.
URL Structuring for dynamic websites.
Duplicate Content/Canonical Issues.
No Site Map
Excessive Use of Java or other scripting.

What do all these mean? 1. Poor code to text ratio. - The Code to Text Ratio represents the percentage of actual text in a web page. The code to text ratio of a page is used by search engines and spiders to calculate the relevancy of a web page. A higher code to text ratio gives you a better chance of getting a good page ranking for your page. Not all search engines are using the code to text ratio in their index algorithm, but most of them do. So having a higher code to text ratio than your competitors gives you a good start for on-page optimization. 2. Content too far down in the code. - When designing your website, remember to try to get as much meat or substance to the top of your code just below the tag as you can. Having 300 lines of code (style information, java, etc…) before a search engine spider can extrapolate what you site is about may send them running away thereby harming your chances at good organic rankings. 3. Low or excessive keyword ratios. - Identify what you feel your visitors may type into a search engine to find you. There are many tools available for that and I will discuss them in another article. Once you determine what your most important keywords are (and I am only talking about 10 or 12 keywords or phrases here), then you should check to see what their density is. There are various debates on the exact density one should maintain to achieve optimal ratings, but I think everyone is just guessing at this point. I would find a good keyword density checking tool and check the keyword density of my competition. Use that as your benchmark for density. This tool will alert you if your density is perceived to be too low, or too high. Too low can lead to not being perceived as relevant enough while a very high keyword density can be perceived as being spammy. 4. Low keyword prominence. - Keyword prominence is a rating of how prominent a keyword is in your website and this is calculated by looking at your title, description, meta tags and other various on page factors. It is a general belief that you should use your keywords at or near the beginning of the above mentioned areas and also near the beginning of page text, sentences. 5. Excessive use of tables. - Excessive use of tables while doing your design adds additional coding to your page, dilutes the relevance of your actual content, and generally slows page load time which may not have an impact on the spiders, but sure does irritate human visitors. Lay your pages out using creative css techniques, and make sure to like to the css style sheet instead of having all of the code on page.

6. Use of frames. - Frames are just icky. Also, if you view the page source of a page that uses frames, you will notice there is very little code or text displayed. Good for hiding your copyrighted material (not fool proof though), but very bad for natural rankings and organic seo. In short, don’t use frames.

7. URL structuring for dynamic websites. - If you are looking for an advantage to the millions of other pages on the web that look like this… http://www.somedomain.com/index.php?option=com_content&task=category§ionid=4&id=16&Itemid=27 Then make sure you do your homework. It is a good idea, if you are just starting your website, to rewrite dynamic urls using mod re-write and give them meaning.

8. Duplicate content/canonical issues. - Lets say you have a website of yourdomain.com Suppose you have a www and a non www version of your domain. - Each of these pages or urls are viewed to be separate urls by Google. Matt Cutts discusses this in length over at his blog.

Know the Mechanics that Separate Winners from Losers
Are you an if-er or a do-er?If you've been around the promotion circle long enough and even if you have not, you probably heard this one before, test, test, test! But before you embark into a promotional odyssey for your evolving publication full speed ahead, it is a good idea and very essential that you market test your offer (s), if you want a full fledge promotion to give you the best results.For those who feel this to be utterly unnecessary consider for a moment all the possible missed - opportunities:A) What if this or that approach could have worked better?B) If only I would of have used a stronger or more conservative angle.C) Made the overall offer more appealing?D) The message better understood

a better chance of getting a good page ranking for your page. Not all search engines are using the code to text ratio in their index algorithm, but most of them do. So having a higher code to text ratio than your competitors gives you a good start for on-page optimization. 2. Content too far down in the code. - When designing your website, remember to try to get as much meat or substance to the top of your code just below the tag as you can. Having 300 lines of code (style information, java, etc…) before a search engine spider can extrapolate what you site is about may send them running away thereby harming your chances at good organic rankings. 3. Low or excessive keyword ratios. - Identify what you feel your visitors may type into a search engine to find you. There are many tools available for that and I will discuss them in another article. Once you determine what your most important keywords are (and I am only talking about 10 or 12 keywords or phrases here), then you should check to see what their density is. There are various debates on the exact density one should maintain to achieve optimal ratings, but I think everyone is just guessing at this point. I would find a good keyword density checking tool and check the keyword density of my competition. Use that as your benchmark for density. This tool will alert you if your density is perceived to be too low, or too high. Too low can lead to not being perceived as relevant enough while a very high keyword density can be perceived as being spammy. 4. Low keyword prominence. - Keyword prominence is a rating of how prominent a keyword is in your website and this is calculated by looking at your title, description, meta tags and other various on page factors. It is a general belief that you should use your keywords at or near the beginning of the above mentioned areas and also near the beginning of page text, sentences. 5. Excessive use of tables. - Excessive use of tables while doing your design adds additional coding to your page, dilutes the relevance of your actual content, and generally slows page load time which may not have an impact on the spiders, but sure does irritate human visitors. Lay your pages out using creative css techniques, and make sure to like to the css style sheet instead of having all of the code on page.

List-Building Tricks
Internet marketing has skyrocketed in the last 10 years. As more merchants put their businesses on the web, the demand to cultivate new business and marketing skills and knowledge based on the online medium has also grown exponentially. More and more, advertising and marketing approaches are being created, enhanced, and modified to deal with the changes in the world of commerce.The appetite for internet marketing advice and methods has dramatically grown and has spawned an entirely new form of business, devoted to online marketing strategies. Of course, there are companies that are happy to help your site/business build a customer list for a fee that varies from small to thousands of dollars. However, there are also many tricks that you

ould maintain to achieve optimal ratings, but I think everyone is just guessing at this point. I would find a good keyword density checking tool and check the keyword density of my competition. Use that as your benchmark for density. This tool will alert you if your density is perceived to be too low, or too high. Too low can lead to not being perceived as relevant enough while a very high keyword density can be perceived as being spammy. 4. Low keyword prominence. - Keyword prominence is a rating of how prominent a keyword is in your website and this is calculated by looking at your title, description, meta tags and other various on page factors. It is a general belief that you should use your keywords at or near the beginning of the above mentioned areas and also near the beginning of page text, sentences. 5. Excessive use of tables. - Excessive use of tables while doing your design adds additional coding to your page, dilutes the relevance of your actual content, and generally slows page load time which may not have an impact on the spiders, but sure does irritate human visitors. Lay your pages out using creative css techniques, and make sure to like to the css style sheet instead of having all of the code on page.

Brainstorming - Don't Cloud Your Mind
The brain is one amazing device. It's the centerpiece of the body, seemingly everything goes through the brain. Probably all the great inventions that have come through history, were originally inside someone's brain. Many studies have been done on the brain and the prevailing thought, is that most people use less then 10% of their brain capacity. Maybe the fact that people don't use their brains as much as they should, is why brainstorming was created.Brainstorming was the creation of Alex Osborn. Osborn was an ad exec. and he realized that normal business meetings, weren't creating the type of new ideas that he needed from his employees. He wanted to find a better way for each person to share their ideas. In a normal business me

ad time which may not have an impact on the spiders, but sure does irritate human visitors. Lay your pages out using creative css techniques, and make sure to like to the css style sheet instead of having all of the code on page.

Get Started Selling on Ebay
Pretty much everyone has been on Ebay, right? I'm sure you've found some good deals and won some auctions. Ebay is one of the biggest and most popular websites on the Internet. But many people are only buyers. And few people know how easy it is to get started selling on Ebay.The easiest thing to sell on Ebay is things that are already in your house. You probably have stuff (maybe a lot of it) that you don't use anymore. It's worth nothing to you. You may even be thinking of throwing it away.But if you stop to think about it, most of that stuff is worth something to someone. And that's how you're going to get started selling on Ebay.Believe it or not, the average house has $1,000 worth of unused stuff in it.

a non www version of your domain. - Each of these pages or urls are viewed to be separate urls by Google. Matt Cutts discusses this in length over at his blog.

10. Excessive use of Java or other scripting. - I am not saying that using these scripts is bad, I am just saying put the scripting on a separate page of the site and call it into the intended page when needed. an example of that is on the home page of CAD Website Design where we rotate selected portfolio pieces on the home page. If you examine the source code, you can’t even see the portfolio script or code. That is because the code used to drive the rotating script is not relevant text and we have chosen to not include it in the body of the text.

Follow these tips and other website design tips when designing your website. These are all on page items that you can control and will make natural improvements in your search engine rankings.

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Naming a business is an art form; however to be most effective, it requires some business skills as well. This article exams some of the considerations involved in choosing a name for your new business.

Winning in the marketplace means many things. Some define it by corporate growth, profitability, and market leadership. Others look to employee loyalty, industry honors, and favorable media headlines as evidence of their accomplishments. No matter how you define a win, the cornerstones for creating a successful organization include bold aspirations for success, clearly-defined and commonly-shared goals, team behavior governed by strong ethics and core values, and leadership’s attention focused on the success of team members.

Speaking is selling. It's an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you're successful. It gives you higher visibility and credibility which will increase over time. But you want to know HOW to get started. It's actually quite easy, and to get you started, Cristina will share with you the steps she took that got her started.

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Will You Add? - SEO Best Practices When Designing Your Website Part 2

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