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  • Will You Add? - Google algorithm update Jagger

    The Chinese Web - What's Out There
    China already leads the world in the number of Internet users as well as Internet usage, with over 800,000 new Internet users coming online every week. You'd think that a country with so much Internet usage would have a big effect on the web. Well, they do, but for US users, we don't often notice their presence unless we go searching for it. Here's what's out there on the Chinese information superhighway:PortalsJust like other countries, Chinese users tend to use portals to find what they're looking for. Yahoo's Chinese portal is rated as the 6th most popular Chinese site. The #
    orrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

    How do age of site and age of links influence ranking?

    Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take

    Construction Job Costing for Profit
    It is not enough to look at the bottom line of your profit and loss statement to determine how profitable your company is, but to also examine each job for profitability. You could conceivably being making a company wide profit but loosing money on some jobs.What costs should be included in your job costs reports? Materials, Labor and Subcontractor costs are the obvious. However, there are other costs to consider such as labor and overhead burden and equipment costs for example. Labor burden consists of payroll tax expenses (FICA, SUTA, and FUTA) and other payroll related costs suc
    This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update. The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked web sites for any search query. The key features and effects of this update are highlighted below:

    How do we know Google is updating its algorithm?

    Most algorithm updates, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, drastic and often frequent changes on the search results pages for any search query. During the Jagger update, the folks at Google were kind enough to warn us a few days into the update that we were witnessing an update!

    What has happened as a result of the Google Jagger update?

    Underneath the superficial changes in search results, the Jagger update has had a serious effect on the way companies use search engine optimisation to influence ranks. Numerous search engine optimisation experts have theorized on these effects. The most commonly agreed upon conclusions are:

    • Search engine optimisation has become more difficult than ever!
    • Older sites are given more recognition
    • Authority sites (e.g. BBC, NHS) are given more recognition
    • Government and Educational institutions are considered more important
    • Links from authority sites, government and educational institutions

      count

    • Older, longer-term inbound links are given more importance
    • Outbound links to authority sites are considered good
    • Relevance of links is very important
    • Sites with more pages containing useful information rank better
    • Up-to-date content is valued more

    How does Google now value reciprocal links?

    There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

    How do age of site and age of links influence ranking?

    Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take

    Search Tools
    Business-to-business and business-to-consumer firms are slow to adopt local search tools into their Internet strategy. About half of all search-engine users utilize search engines to find local products and services. By far, the most-common search phrase is “industry” plus “location.” With so few sellers doing local search-engine marketing, new local customers are there for the taking.It is not enough for SEM’s to know all the latest and greatest techniques and trends. Technical proficiency alone will not convince companies with traditional sales and marketing models to establish new
    ised by sudden, drastic and often frequent changes on the search results pages for any search query. During the Jagger update, the folks at Google were kind enough to warn us a few days into the update that we were witnessing an update!

    What has happened as a result of the Google Jagger update?

    Underneath the superficial changes in search results, the Jagger update has had a serious effect on the way companies use search engine optimisation to influence ranks. Numerous search engine optimisation experts have theorized on these effects. The most commonly agreed upon conclusions are:

    • Search engine optimisation has become more difficult than ever!
    • Older sites are given more recognition
    • Authority sites (e.g. BBC, NHS) are given more recognition
    • Government and Educational institutions are considered more important
    • Links from authority sites, government and educational institutions

      count

    • Older, longer-term inbound links are given more importance
    • Outbound links to authority sites are considered good
    • Relevance of links is very important
    • Sites with more pages containing useful information rank better
    • Up-to-date content is valued more

    How does Google now value reciprocal links?

    There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

    How do age of site and age of links influence ranking?

    Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take

    Wise Business Management Consultants Write Children's Books
    Business Management consultants should learn how to write children's books because so often in business when we are trying to mentor other business leaders, MBA students or small-business owners we find that they do not nearly have the mental faculties to handle the business world.A business management consultant who writes children's books will learn how to explain things in a very simple way with simple stories that anyone can understand. It is not that I am cynical of the up-and-coming business professionals entering industry, but rather I have observed a lack of abilities and ment
    ine optimisation has become more difficult than ever!

  • Older sites are given more recognition
  • Authority sites (e.g. BBC, NHS) are given more recognition
  • Government and Educational institutions are considered more important
  • Links from authority sites, government and educational institutions

    count

  • Older, longer-term inbound links are given more importance
  • Outbound links to authority sites are considered good
  • Relevance of links is very important
  • Sites with more pages containing useful information rank better
  • Up-to-date content is valued more
  • How does Google now value reciprocal links?

    There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

    How do age of site and age of links influence ranking?

    Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take

    Preparing A Solid And Useful Car Wash Business Plan
    Starting a car wash can be an excellent way to bring in some extra money, or even to replace your nine to five income.A car wash business can be a good choice for those people who are looking for a business model with a high profit margin, and one that can be run on a part time basis.Many entrepreneurs start out with just one car wash, then move on to buy more after they discover how profitable such a business can be.==Your Car Wash Business Plan Can Help You Raise Start Up Capital==Before you wash your first car, or buy your first car wash, however, it is i
    ent is valued more

    How does Google now value reciprocal links?

    There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

    How do age of site and age of links influence ranking?

    Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take

    Paid Links vs. Link Exchanges: What's Best For YOU?
    There are two different strategies to get backlinks to a website. One of them is to pay a yearly fee to get your site listed in a Directory, the other is to pay a web master to link to you. So, what are the advantages/disadvantages of each? Lets discuss web directories first:To effectively get the most from your web directory dollar, you need to understand what a link in a web directory can and can’t do for you. In theory, a web directory provides two primary benefits:(1) Increased link-popularity resulting from a one-way link from a highly-respected resource.(2) Increase
    orrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

    How do age of site and age of links influence ranking?

    Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take longer to see results of direct optimisation and it will also take longer to see the results of any link development work. Search engine optimisation work on new sites can take as much as 9 months to start yielding results for competitive keyphrases.

    Relevance... of everything!

    Google's success was based on the relevance of the web sites it found for any user query. Therefore it should come as no surprise that their current algorithm goes a few steps further in rewarding relevance ... of everything - of inbound and outbound links to and from a site, titles and headings to actual page content, page content to the rest of the site and so on.

    Recovering from Jagger

    If your site has been affected, go through the list of features of the Jagger update, and check if your site might have been struck due to any one of those changes in the search engine ranking algorithm. Re-optimise your site for the search engines by removing any offending content and links and immerse yourself in obtaining more relevant inbound links. If you need any further help or guidance please contact us.

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