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Will You Add? - Mundane into Memorable
The way we market business opportunities is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and of course… the almighty Internet. As small business owners, we are faced with hundreds of decisions our elders never had to contend with.Some keep hearing from other home business opportunity associates that Internet marketing is the greatest method of increa
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it.
How, in your own lives can you find and more importantly create opportunities?In the Chinese language, you have the character representing crisis and the character representing change. When these are combined you have the character representing opportunity. Now why is that? Why is it that when crisis and change merge you have opportunity?Because when crisis and change merge you have disequilibria. You have cha
I’m still surprised more organizations don’t embrace this. It’s not our corporate policy. It violates our company’s handbook. We don’t want to do anything risky.
Come on. That’s garbage!
Businesses NEED to be doing this stuff. Because when companies can find a way to make the mundane memorable, fives things happen:
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. T
With the launch of digital signage, advertising standards have moved a long distance that has led to the development of good variety of great digital signature software’s that would integrate well with almost every distributed IP video solutions. The software used is also known as captured audience network or CAN which is in fact an essential part of any network that controls the IP video distribution to any display monitor
Businesses NEED to be doing this stuff. Because when companies can find a way to make the mundane memorable, fives things happen:
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it.
One hundred and eighty years ago, the first railroad started hauling freight. That company is now part of CSX. In 2006, its 36,000 employees operated a fleet of 100,000 railcars and locomotives, moved hundreds of thousands of tons of cargo along a 22,000-mile network of track, and produced exceptional revenue and income results for its shareholders.For such companies, crisis looms on a daily basis – crashes, derailme
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it.
Houseal Non-Settling Log SystemSettling in log homes has always been an issue, adding cost and complexity to log home construction. Using traditional methods of construction, logs are stacked horizontally one on top of the other (either scribed or chinked). Because logs tend to shrink and settle over time, the multiple layers of logs compound the effect of wood shrinkage. A traditional 10’ log wall will settle upward
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it.
Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut. However the path to reaching these objectives may not always be as clear. You are an astute business person and therefore you are quite aware that advertising your business is a necessity, albeit it is often a difficult and expensive requirement of business.Do not let the task of corpor
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. Awesome!
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical day. You interactions with customers, prospects, coworkers. Now think specifically about five mundane moments. List three ways each of those moments could become more memorable.
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