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Will You Add? - Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
It has been reported by the American Psychological Association that during meetings 68 percent of the participants are thinking about events in their lives unrelated to the meeting. 20 percent of the participants are actually paying attention, and only 12% are really listening.More than likely, you as a salesperson truly understand less than half of what your customer is telling you. Effective listening is critically important to our sales success. Through effective listening we will be in a position to better understand our sales opportunities and customers needs. Before we learn the two primary techniques of Listening To Understand, we should first be aware of the reasons why it is difficult for all of us to listen 100% of the time.Why We Don’t ListenWe have all spent years learning ho
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
For those of you who are involved in the medical billing industry and don't know what barcoding has to do with your job, hopefully, this installment on barcoding will give you just enough information to be informed and not so much as to confuse the stuffing out of you. Barcoding is kind of a behind the scenes process that ties in to your retail sales operation, if you have one.The medical industry has been shortchanged. No doubt about it. While we can walk into a supermarket and pick up just about any item and find a UPC, or Universal Product Code, the same can't be said about all medical items. Yes, there are many that do use the UPC code to stamp the item's description and price, but there are still many items, usually equipment items, that just don't have this luxury. Because of this, if a cus
Think of each method as a vehicle that carries the greatest cargo in the world. That cargo is your business, your product, and the word you want to get out.
Now....
So you're thinking, "show me how to set up these things and get traffic coming in!" We'll get to that, but imagine if you go to all the trouble of rewriting ten of your web pages, setting up a blog, writing some articles, buying some text links, syndicating your site over RSS, and you flip the switch and everyone hears you...
But then surprise! Your audience feels like they're watching an old, dubbed Karate movie... the words come in English three seconds after the guy moves his mouth...in Chinese. Your new parade of eager visitors turns away and never comes back.
Then you'd hate me, the Internet, your old first grade teacher... and we don't want that! So before we start adding marketing bells and whistles to your site, lets focus on the secret ingredient they all share, the solid foundation... super, juicy, colossal content! And, you can start drafting that immediately.
Great Content- What Makes It?
Is there a site you visit nearly every day? Why do you go there? Do you learn something or take back some knowledge? Guess what... the site has "good" content.
In terms of business, you're probably on the web researching, buying, or selling something. The Internet is all about information exchange. In whatever vehicle it's delivered to you, if the information is simple to find and well packaged in easy to understand, bite size pieces, you're happy. And you'll probably go back to the same place when you need more of that information.
In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package.
So then, on the surface, your packaging should be:
Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet.
Great Content- How to write it
That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.
Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.
Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.
That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
The vast majority of Contract Cleaning Companies are small ‘one-man band’ outfits that provide basic cleaning to a limited number of clients within a relatively restricted area. This is fine unless you want to make real money and continue growing and expanding. If you restrict yourself to a small locality and operate alone then you have a limited number of potential customers. If you want to be out the front of the competition and challenging the big players in the cleaning business then you must be prepared to widen your horizons.Much of your competition will be these small cleaning companies who because they have limited overheads will be able to undercut you. However by careful marketing you can put yourself ahead of these and get yourself recognised before them. How to market yourself successfully
Then you'd hate me, the Internet, your old first grade teacher... and we don't want that! So before we start adding marketing bells and whistles to your site, lets focus on the secret ingredient they all share, the solid foundation... super, juicy, colossal content! And, you can start drafting that immediately.
Great Content- What Makes It?
Is there a site you visit nearly every day? Why do you go there? Do you learn something or take back some knowledge? Guess what... the site has "good" content.
In terms of business, you're probably on the web researching, buying, or selling something. The Internet is all about information exchange. In whatever vehicle it's delivered to you, if the information is simple to find and well packaged in easy to understand, bite size pieces, you're happy. And you'll probably go back to the same place when you need more of that information.
In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package.
So then, on the surface, your packaging should be:
Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet.
Great Content- How to write it
That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.
Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.
Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.
That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.Here are three lessons, in Claude's own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word "man" instead of "people".1. An advertiser suffered much from substitution. He said, "Look out for substitutes," "Be sure you get this brand," etc. with no effect. Those were selfish appeals.Then he said, "Try our rivals' too" - said it in his headlines. He invited comparisons and showed that he did not fear them. That corrected the situation. Buyers were careful to get the brand so conspicuously superior that its maker could court a tri
In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package.
So then, on the surface, your packaging should be:
Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet.
Great Content- How to write it
That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.
Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.
Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.
That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
I like to pick on HP more than most people, so it is odd I now must praise them.Back when I was on the other side of the B2B technology exchange, I was primarily an HP customer. I ran shops with multiple minis of varying HP operating system flavors (RTE, MPE, HPUX) and thus had a deep love/hate relationship with the company. To this day I keep a number of HP executives in my virtual Rolodex and hound them when necessary or advantageous.For a long time it appeared that HP's PC business was going to go the way of IBM's, namely "out the door." Sales were weak, and the fatter margins promised by the Compaq merger were not evident. HP went toe-to-toe with Dell, attempting to clone their success without ever coming close. Mass customization was not something HP was going to be good at, and like
Great Content- How to write it
That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.
Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.
Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.
That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
Marketing a product or services has become one of the key aspects to survive in the world of business. In order to make your business run successfully, you need to make people aware of your services. Precisely, marketing will enable large audience to know about the products or a service which has been launched. Today, there are various mediums available in the market for the purpose of marketing. Some of these mediums can be posters, car magnets, pamphlets, television, newspapers, magazines, banners, internet and many more. Any of these means can prove useful for your business but it is better to choose cost-effective and easiest which you feel will prove successful for your business. A car magnet is one of the best and easiest possible mediums to popularize your products and services as they are cheaper and
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
How to keep it fresh and keep your audience
Concluding Thoughts...
Internet marketing takes time, perseverance, and practice. A ton of all three. If you are swamped with work and honestly can't commit, hire someone to help you or do it for you.
You wouldn't allow a brochure to be printed with spelling errors and bad photos. Your online presence is no different.
Now that you're working on writing, next time we'll learn how to encase your content in some of the latest Internet marketing methods. I'll show you how they really can increase links and get traffic flowing. In this series we'll delve into details about the pros and cons of each method, and how you can start using each right away to increase traffic and links. Start writing and revise, revise, revise! See ya soon!
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