Tags |
|
|
Links |
|
|
Will You Add? - Mission Statement or Mantra: Which Do You Have?
Every once in a while you come across an individual who has an entitlement attitude. They feel that they’re blessed with unusual ability that far exceeds the rest of God’s creatures and that the people they’re forced to deal with are just mere servants that should be catering to them. If this sounds familiar to you, you’re not alone.This week I was calling upon a new customer and he had been used to dealing with our president and so speaking with me seem
But what about a mantra? Webster’s defines a mantra as “a mystical formula of invocation or incantation.” In other words, something short enough to memorize and say over and over until you own it in your heart.
As an example, the mission statement for NIKE might be “the NIKE Company exists to…” However, their mantra, a memorized statement for employees, might be “authentic athletic performance.” It’s short, sweet and says who they want to be for their customers: each and every time with each and every product.
As a writer for businesses, my mission statement might includ
So you may be asking your self - "What is this GDI thing I keep hearing about?" It is true that GDI is the facilitator and owner of .WS web domains around the globe, but it is more. This company is almost ten years old and has set the MLM home business market on fire. You heard right! It is an MLM. GDI is a multi level network marketing business that can be worked from the comfort of your own home, from your computer.What sets it apart is the following fa
“The Sun Online Agency was commissioned to conduct a survey studying Fortune 1000 companies looking for trends over a 1 and 5 year period. The study was conducted through extensive online research along with a number of company interviews. Although 90% of the highest growth companies for 2006 had published mission statements, the most surprising difference was noted while looking at long-term growth over a 5-year period, where 98% of the 50 most profitable Fortune 1000 companies have mission statements in place.” http://www.allbusiness.com/operations/3357-1.html?postId=6984
I read that yesterday before heading to my monthly boardroom meeting of women business owners where the speaker proclaimed, “Mission statements are a bunch of hooey. They are just something to paint on the lobby wall.”
Talk about a vast difference. But I know what she meant. If a mission statement doesn’t have “legs,” if the employees don’t live and breathe the mission statement, than it is just a bunch of hot air.
I recall sitting in a meeting many years ago as a regional manager with Pearle Vision. We recently had a change in leadership (not uncommon during my 17 year tenure) on this particular occasion the new president came into the meeting to make a statement.
He talked about the hopes he had for the company and how we were the back bone of its success, yada, yada, yada. And then he said, “What we need is a mission statement, something we can stand for, something we can believe in.”
One brave soul in the room (it wasn’t me) raised his hand while pointing with the other to the banner that hung across one wall of the room, “Sir, isn’t that our mission statement on the banner?”
In fact, it was a mission statement we’d had for quite sometime.
The new president didn’t miss a beat. “Oh that.” He said dismissively. “No I mean something that you can sink your teeth into like ‘sales cures cancer'.”
Aside from being unbelievably insensitive, he was also publicly dismissing all that we, the back bone of the company, had been told to believe in and work toward.
Mission statements are tricky things. If all they are is a lot of impressive phrases, then it’s difficult to live up to.
But what about a mantra? Webster’s defines a mantra as “a mystical formula of invocation or incantation.” In other words, something short enough to memorize and say over and over until you own it in your heart.
As an example, the mission statement for NIKE might be “the NIKE Company exists to…” However, their mantra, a memorized statement for employees, might be “authentic athletic performance.” It’s short, sweet and says who they want to be for their customers: each and every time with each and every product.
As a writer for businesses, my mission statement might include
Growing up we where all told in order to make it in life that you must go out there and work hard for everything you want in life. The harder you work the more you will succeed. Is this really that true though anymore? Now a day people seem to work harder then ever before, and still come up empty handed.So is working harder really getting us to where we want to be at in life? More then likely the only place its getting you is laying on our bed with a bad
I read that yesterday before heading to my monthly boardroom meeting of women business owners where the speaker proclaimed, “Mission statements are a bunch of hooey. They are just something to paint on the lobby wall.”
Talk about a vast difference. But I know what she meant. If a mission statement doesn’t have “legs,” if the employees don’t live and breathe the mission statement, than it is just a bunch of hot air.
I recall sitting in a meeting many years ago as a regional manager with Pearle Vision. We recently had a change in leadership (not uncommon during my 17 year tenure) on this particular occasion the new president came into the meeting to make a statement.
He talked about the hopes he had for the company and how we were the back bone of its success, yada, yada, yada. And then he said, “What we need is a mission statement, something we can stand for, something we can believe in.”
One brave soul in the room (it wasn’t me) raised his hand while pointing with the other to the banner that hung across one wall of the room, “Sir, isn’t that our mission statement on the banner?”
In fact, it was a mission statement we’d had for quite sometime.
The new president didn’t miss a beat. “Oh that.” He said dismissively. “No I mean something that you can sink your teeth into like ‘sales cures cancer'.”
Aside from being unbelievably insensitive, he was also publicly dismissing all that we, the back bone of the company, had been told to believe in and work toward.
Mission statements are tricky things. If all they are is a lot of impressive phrases, then it’s difficult to live up to.
But what about a mantra? Webster’s defines a mantra as “a mystical formula of invocation or incantation.” In other words, something short enough to memorize and say over and over until you own it in your heart.
As an example, the mission statement for NIKE might be “the NIKE Company exists to…” However, their mantra, a memorized statement for employees, might be “authentic athletic performance.” It’s short, sweet and says who they want to be for their customers: each and every time with each and every product.
As a writer for businesses, my mission statement might includ
This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I can empathize with the clients who see good money wasted on hapless campaigns.But since that statement is made “client side”, let me address it from there. Surprisingly, there are great agencies with fantastic creative teams that produce really shoddy work. How can this be?
I recall sitting in a meeting many years ago as a regional manager with Pearle Vision. We recently had a change in leadership (not uncommon during my 17 year tenure) on this particular occasion the new president came into the meeting to make a statement.
He talked about the hopes he had for the company and how we were the back bone of its success, yada, yada, yada. And then he said, “What we need is a mission statement, something we can stand for, something we can believe in.”
One brave soul in the room (it wasn’t me) raised his hand while pointing with the other to the banner that hung across one wall of the room, “Sir, isn’t that our mission statement on the banner?”
In fact, it was a mission statement we’d had for quite sometime.
The new president didn’t miss a beat. “Oh that.” He said dismissively. “No I mean something that you can sink your teeth into like ‘sales cures cancer'.”
Aside from being unbelievably insensitive, he was also publicly dismissing all that we, the back bone of the company, had been told to believe in and work toward.
Mission statements are tricky things. If all they are is a lot of impressive phrases, then it’s difficult to live up to.
But what about a mantra? Webster’s defines a mantra as “a mystical formula of invocation or incantation.” In other words, something short enough to memorize and say over and over until you own it in your heart.
As an example, the mission statement for NIKE might be “the NIKE Company exists to…” However, their mantra, a memorized statement for employees, might be “authentic athletic performance.” It’s short, sweet and says who they want to be for their customers: each and every time with each and every product.
As a writer for businesses, my mission statement might includ
While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor’s food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor’s logo. What kind of message does that send?Having worked 18 years for a chain restaurant, I understan
In fact, it was a mission statement we’d had for quite sometime.
The new president didn’t miss a beat. “Oh that.” He said dismissively. “No I mean something that you can sink your teeth into like ‘sales cures cancer'.”
Aside from being unbelievably insensitive, he was also publicly dismissing all that we, the back bone of the company, had been told to believe in and work toward.
Mission statements are tricky things. If all they are is a lot of impressive phrases, then it’s difficult to live up to.
But what about a mantra? Webster’s defines a mantra as “a mystical formula of invocation or incantation.” In other words, something short enough to memorize and say over and over until you own it in your heart.
As an example, the mission statement for NIKE might be “the NIKE Company exists to…” However, their mantra, a memorized statement for employees, might be “authentic athletic performance.” It’s short, sweet and says who they want to be for their customers: each and every time with each and every product.
As a writer for businesses, my mission statement might includ
What's the first thing that comes to mind when you think of digital signage? If it's a flat panel LCD or plasma display hanging in some public place like a retail store, corporate lobby or museum, you wouldn't be alone. For most indoor digital signage networks, these two display technologies dominate the landscape.However, they aren't the only solution, and in some cases they might not even be the best or most affordable solution. Equally appropriate in s
But what about a mantra? Webster’s defines a mantra as “a mystical formula of invocation or incantation.” In other words, something short enough to memorize and say over and over until you own it in your heart.
As an example, the mission statement for NIKE might be “the NIKE Company exists to…” However, their mantra, a memorized statement for employees, might be “authentic athletic performance.” It’s short, sweet and says who they want to be for their customers: each and every time with each and every product.
As a writer for businesses, my mission statement might include words like professional, capable, creative, and effective. Boring, right?
But my mantra is “putting your words to work.”
How do I do that? I write Words People Read SM.
Think about it. What would your mantra be? Ask your employees what they think you stand for. Do you have a short phrase that captures the experience you want your customers to have? Is that what you are known for?
Mission statement vs. mantra. Which ever you choose, don’t keep it hidden under a basket – let it shine for all the world to see.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/7866/atriclecheck-Mission-Statement-or-Mantra--Which-Do-You-Have.html">Mission Statement or Mantra: Which Do You Have?</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/7866/atriclecheck-Mission-Statement-or-Mantra--Which-Do-You-Have.html]Mission Statement or Mantra: Which Do You Have?[/url]
Related Articles:
How to Find the Best Merchant Account Provider for Your Business
How To Get Your Customers To Pay For Your Vacation
Bookmark it:
|