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Will You Add? - Local Search Optimization - A Guide to Getting Started
You may have heard of this before and for those that haven’t, it’s where you give away something for free that someone can also give away for free. If successful, your piece of information can spread like a virus, enticing thousands to buy from you.So what’s the secret. You need to release something valuable that can compare to another course selling for at least $100, for free. It really has to be exceptional for people to pass it on to their friends. Quality not quantity, the report needs to be excellent and if it’s long, that’s a bonus. Ellaborate as much as you can. It’s the awesome principle, “you have to give before you get”, in action.You can start with a free report or develop a complete course. Keep your
Google Local - http://www.google.com/lochp
Yahoo Local - http://local.yahoo.com/
MSN Local - http://local.msn.com/ - Still not yet quite as extensive as most other search engines. Don't be surprised if you're not listed.
Ask Jeeves Local - http://local.ask.com/local - Not quite as good at word parsing as Google and Yahoo. For instance, sees timeshare as different from time share. Be specific in your spelling and punctuation of your business name or category.
AOL Local - http://localsearch.aol.com/ - Divides its results into directory-like categories, so you may have to drill down a few levels to find your listing.
A9 Local - http://a9.com/ - Not really a local search engine, but A9 does hav
If you've read my article, "Turn Your Passion into Business and Marketing Success", you may have seen this statement -- DON'T DO IT ALONE! I relate creating a successful business to the farmers I have seen in their fields. Have you ever had the chance to take a drive in the country during harvest time? You will notice many farmers in one field for days and then they move to their neighbor's field helping each other have a successful harvest. This has been going on for decades; it’s not a new idea. We need the same help in our businesses.There was a time when my business first began I thought I was supposed to do it alone. In fact, for the first year or two I was under the strange impression that if I asked for help I was
Already we're seeing features like customer reviews and ratings, storefront and product photos, detailed maps with directions, hours of operation, forms of accepted payment, integration with cell phones, and much more is promised to follow. Picture a million paper phone books combined - on steroids and capable of providing instant results for an information-hungry and time-challenged customer base. The potential for local search is really quite staggering!
So what exactly is local search, and how can you best position your business to take advantage of it?
In a nutshell, local search is essentially the Internet's version of the phone book. The difference being that this "phone book" is much faster and far more responsive. For example, suppose I'm in Boston staying at the Harbor View Hotel and in need of a haircut? No problem. I Just enter haircut followed by the zip code of the hotel where I'm staying - 02114 - and I instantly find Richard's Haircutting for Men a scant 0.4 miles east and with directions.
All that took about 30 seconds from concept to completion leaving me with a feeling of satisfaction that no regular phone book could ever provide. I'm now addicted to local search after only a single dose! Throw away the phone book, never mind the concierge.
Now, if that little demo hasn't yet convinced you, chew on this recent finding...
70 percent of U.S. households now use the Internet as an information source when shopping locally for products and services... Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource. Source: The Kelsey Group
Simply put, local search - including local search on mobile devices - is about to dominate the world of brick-n-mortar marketing. Ready or not, here it comes! ...we suggest you get ready now, before it starts costing you a fortune to negotiate the learning curve. Oh, and get used to the fact that the big yellow phone book is well on its way to becoming nothing more than a cheesy doorstop.
How To Get Listed In Local Search
The first step to getting your business listed in Local Search is (surprise) to buy a listing in the offline Yellow Pages (yep, that cheesy doorstop-to-be we just dis'd). Here's why:
Most search engines get the bulk of their local business listings from just two companies: 1)infoUSA and 2)Acxiom.
...or else from Internet Yellow Pages sites which also derive their listings from these two companies. Both have compiled enormous databases containing detailed information on most of the businesses and consumer households in the US and Canada. And much of their data is pulled from your basic Yellow Page and Business White Page directories (aka, the cheesy doorstops).
The good news may be that your business already has a listing in your local Yellow Pages - if not, then you should get one! Don't worry about taking out a big colorful ad with lots of information about your company. We haven't any reason to believe that expensive ads offer any advantage in local search rankings. Nor does lots of business information in your Yellow Pages ad seem to enhance your local search listing's comprehensiveness. It appears to us that any Yellow Pages listing at all will get you included in most local search engines just fine.
By the way, InfoUSA has the more user-friendly website of the two. They provide a way for you to actually check to see if your site is listed with them by using their Directory Assistance Plus web search. And, if you find your business is not listed or is listed incorrectly, you can use their add/update page to correct your listing.
How To Check Your Listing
Once you have a Yellow Pages listing (the cheesy doorstop version), then chances are you'll be found in most local search engines. To check your listing, enter your business name and zip code into the search fields at the following locations:
Google Local - http://www.google.com/lochp
Yahoo Local - http://local.yahoo.com/
MSN Local - http://local.msn.com/ - Still not yet quite as extensive as most other search engines. Don't be surprised if you're not listed.
Ask Jeeves Local - http://local.ask.com/local - Not quite as good at word parsing as Google and Yahoo. For instance, sees timeshare as different from time share. Be specific in your spelling and punctuation of your business name or category.
AOL Local - http://localsearch.aol.com/ - Divides its results into directory-like categories, so you may have to drill down a few levels to find your listing.
A9 Local - http://a9.com/ - Not really a local search engine, but A9 does have
When it comes to SEO sometimes “more is less.” Unfortunately there is a trend lately for creating pages and page of content just for the sake of doing it. You can even rent content that is not yours and put it on your site and well as procure PLR articles and free articles from other sites. This madness for creating tons of pages that don’t make sense and that are over stuffed with keywords and attaching them to a website in the name of SEO is eventually going to be the death of the entire industry. It is just getting to be too much for the search engines to take and they may change their algorithms to not recognize sites in this way at all.Unfortunately when you start stuffing your website with too many keyworded pages
All that took about 30 seconds from concept to completion leaving me with a feeling of satisfaction that no regular phone book could ever provide. I'm now addicted to local search after only a single dose! Throw away the phone book, never mind the concierge.
Now, if that little demo hasn't yet convinced you, chew on this recent finding...
70 percent of U.S. households now use the Internet as an information source when shopping locally for products and services... Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource. Source: The Kelsey Group
Simply put, local search - including local search on mobile devices - is about to dominate the world of brick-n-mortar marketing. Ready or not, here it comes! ...we suggest you get ready now, before it starts costing you a fortune to negotiate the learning curve. Oh, and get used to the fact that the big yellow phone book is well on its way to becoming nothing more than a cheesy doorstop.
How To Get Listed In Local Search
The first step to getting your business listed in Local Search is (surprise) to buy a listing in the offline Yellow Pages (yep, that cheesy doorstop-to-be we just dis'd). Here's why:
Most search engines get the bulk of their local business listings from just two companies: 1)infoUSA and 2)Acxiom.
...or else from Internet Yellow Pages sites which also derive their listings from these two companies. Both have compiled enormous databases containing detailed information on most of the businesses and consumer households in the US and Canada. And much of their data is pulled from your basic Yellow Page and Business White Page directories (aka, the cheesy doorstops).
The good news may be that your business already has a listing in your local Yellow Pages - if not, then you should get one! Don't worry about taking out a big colorful ad with lots of information about your company. We haven't any reason to believe that expensive ads offer any advantage in local search rankings. Nor does lots of business information in your Yellow Pages ad seem to enhance your local search listing's comprehensiveness. It appears to us that any Yellow Pages listing at all will get you included in most local search engines just fine.
By the way, InfoUSA has the more user-friendly website of the two. They provide a way for you to actually check to see if your site is listed with them by using their Directory Assistance Plus web search. And, if you find your business is not listed or is listed incorrectly, you can use their add/update page to correct your listing.
How To Check Your Listing
Once you have a Yellow Pages listing (the cheesy doorstop version), then chances are you'll be found in most local search engines. To check your listing, enter your business name and zip code into the search fields at the following locations:
Google Local - http://www.google.com/lochp
Yahoo Local - http://local.yahoo.com/
MSN Local - http://local.msn.com/ - Still not yet quite as extensive as most other search engines. Don't be surprised if you're not listed.
Ask Jeeves Local - http://local.ask.com/local - Not quite as good at word parsing as Google and Yahoo. For instance, sees timeshare as different from time share. Be specific in your spelling and punctuation of your business name or category.
AOL Local - http://localsearch.aol.com/ - Divides its results into directory-like categories, so you may have to drill down a few levels to find your listing.
A9 Local - http://a9.com/ - Not really a local search engine, but A9 does hav
If you're serious about making money online from the get go then you wouldn't mind doing the opposite of what 70% of marketers are doing wrong online, notably with their website or web presence.This not-so-obvious flaw is probably responsible for most aspiring internet entrepreneurs' cheating themselves of the rightful six-figure income they deserve. Or the reason they're not making as much money as they should be.Of course, unguided online marketers may not know any better, but it's a website flaw nonetheless, albeit one easily corrected when noticed.This is none other than trying to do everything with a website or a web page all at the same time. Webmasters/website owners guilty of doing this try to be eve
How To Get Listed In Local Search
The first step to getting your business listed in Local Search is (surprise) to buy a listing in the offline Yellow Pages (yep, that cheesy doorstop-to-be we just dis'd). Here's why:
Most search engines get the bulk of their local business listings from just two companies: 1)infoUSA and 2)Acxiom.
...or else from Internet Yellow Pages sites which also derive their listings from these two companies. Both have compiled enormous databases containing detailed information on most of the businesses and consumer households in the US and Canada. And much of their data is pulled from your basic Yellow Page and Business White Page directories (aka, the cheesy doorstops).
The good news may be that your business already has a listing in your local Yellow Pages - if not, then you should get one! Don't worry about taking out a big colorful ad with lots of information about your company. We haven't any reason to believe that expensive ads offer any advantage in local search rankings. Nor does lots of business information in your Yellow Pages ad seem to enhance your local search listing's comprehensiveness. It appears to us that any Yellow Pages listing at all will get you included in most local search engines just fine.
By the way, InfoUSA has the more user-friendly website of the two. They provide a way for you to actually check to see if your site is listed with them by using their Directory Assistance Plus web search. And, if you find your business is not listed or is listed incorrectly, you can use their add/update page to correct your listing.
How To Check Your Listing
Once you have a Yellow Pages listing (the cheesy doorstop version), then chances are you'll be found in most local search engines. To check your listing, enter your business name and zip code into the search fields at the following locations:
Google Local - http://www.google.com/lochp
Yahoo Local - http://local.yahoo.com/
MSN Local - http://local.msn.com/ - Still not yet quite as extensive as most other search engines. Don't be surprised if you're not listed.
Ask Jeeves Local - http://local.ask.com/local - Not quite as good at word parsing as Google and Yahoo. For instance, sees timeshare as different from time share. Be specific in your spelling and punctuation of your business name or category.
AOL Local - http://localsearch.aol.com/ - Divides its results into directory-like categories, so you may have to drill down a few levels to find your listing.
A9 Local - http://a9.com/ - Not really a local search engine, but A9 does hav
Much of the reason why many people hate HTML is that it is frequently used for emailed adverts. A lot of spam is in HTML because it looks attractive at first, until you realize what it is. Too many email providers have HTML as the default format, and this is particularly annoying to people who do not know what it is our how to switch it off.However, there are some forms of email where HTML is preferred, especially newsletters and e-courses provided by professional internet marketers who know how to use HTML properly. A newsletter looks better, more professional and is easier to read and follow if it is formatted properly. It is better to offer your email list an offer that is hyperlinked to your sales page, or even dir
By the way, InfoUSA has the more user-friendly website of the two. They provide a way for you to actually check to see if your site is listed with them by using their Directory Assistance Plus web search. And, if you find your business is not listed or is listed incorrectly, you can use their add/update page to correct your listing.
How To Check Your Listing
Once you have a Yellow Pages listing (the cheesy doorstop version), then chances are you'll be found in most local search engines. To check your listing, enter your business name and zip code into the search fields at the following locations:
Google Local - http://www.google.com/lochp
Yahoo Local - http://local.yahoo.com/
MSN Local - http://local.msn.com/ - Still not yet quite as extensive as most other search engines. Don't be surprised if you're not listed.
Ask Jeeves Local - http://local.ask.com/local - Not quite as good at word parsing as Google and Yahoo. For instance, sees timeshare as different from time share. Be specific in your spelling and punctuation of your business name or category.
AOL Local - http://localsearch.aol.com/ - Divides its results into directory-like categories, so you may have to drill down a few levels to find your listing.
A9 Local - http://a9.com/ - Not really a local search engine, but A9 does hav
Safety videos can provide many excellent resources for you and for your employees. What are they and how can they help your organization? First, realize that safety videos are full of valuable information. They can teach and provide that information on just about any safety related topic quite simply. And, more importantly, effectively. If you have problems with workmen's compensation or employees following state and local safety regulations, consider the purchase and installation of various safety videos.For example, one of the most common workmen's compensation claims has to do with back pain. Most of the time, people do not realize that there is a good and a bad way to lift heavy items. So, they just bend down a
Google Local - http://www.google.com/lochp
Yahoo Local - http://local.yahoo.com/
MSN Local - http://local.msn.com/ - Still not yet quite as extensive as most other search engines. Don't be surprised if you're not listed.
Ask Jeeves Local - http://local.ask.com/local - Not quite as good at word parsing as Google and Yahoo. For instance, sees timeshare as different from time share. Be specific in your spelling and punctuation of your business name or category.
AOL Local - http://localsearch.aol.com/ - Divides its results into directory-like categories, so you may have to drill down a few levels to find your listing.
A9 Local - http://a9.com/ - Not really a local search engine, but A9 does have local features, as well as their own Yellow Pages. Type in your business name and zip code and see what comes up.
If you find your business is missing from any of these local search engines, most of them provide an interface to allow you to add your site. Look around for a link that says something like "Update Your Business" or "Information for Business Owners". Chances are good that even if your site is listed, your business information may be incomplete or inaccurate and you'll probably want to update and improve your local search listing.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/78715/atriclecheck-Local-Search-Optimization--A-Guide-to-Getting-Started.html">Local Search Optimization - A Guide to Getting Started</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/78715/atriclecheck-Local-Search-Optimization--A-Guide-to-Getting-Started.html]Local Search Optimization - A Guide to Getting Started[/url]
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