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Will You Add? - How to Write a Tag Line - 10 Tips
Are you ready to take over a leadership role in your organization ? You probably feel comfortable with your industry, managing staff, technology, and political culture at this point. But, have you developed and fined tuned the leadership qualities that make top leaders successful ? Your first step toward suc
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whos
If you do not have the right small business accounting system you will not have your hand on the pulse of your home based business. Many people think accounting is dull and nonproductive, but good accounting will let you know exactly where your home based business is financially at any given time.Wit
A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”
The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose
Starting a business is like starting your own baseball team. Start-up (Spring training) is when you are doing your research, deciding on a business name, zoning requirements, setting up your business, deciding on what form your business will take (sole proprietorship, corporation, LLC). You're assembling all
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whos
Part One1.The first thing any serious marketeer must do above anything else is to build a list of subscribers. Your list is like a golden asset to you if utilized correctly.2.Writing top tip articles, such as, ten easy tips to help and improve your golf swing. People love ''How To'' articles ve
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whos
In Part 1 of setting up a new Nursery we looked at how important researching the Nursery market was along with making sure you get your finances right from the very beginning.This next instalment will deal with 2 further issues that anyone looking to open their own nursery, Pre School, kindergarten or
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whos
Business cards help businesspeople present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are high, as they make a statement in the
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose first language isn’t English will understand your tag line. An Australian might know what “Tickle it you wrigglers!” means, but would someone from Japan?
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. Interesting – does WH Smith’s “More of what you really want” grab you?
10. Free from the possibility of prompting a negative remark – Mobil’s “We want you to live” could give rise to “That’s obvious!”
© 2006 Eldo Barkhuizen BA, HDE
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