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Will You Add? - Company Brochures That Build Your Business - A Working Example
Those of us who are highly creative and artistic employees know how we can be looked at differently by those who operate from the other side of the brain in the corporate world. It can be hard to fit in to conservative work environments at times for those of us who are free-thinking and artistically expressive. The creative mind is cut from a very different cloth than many. Speaking for myself, it takes adapting a free-spirited and detail oriented mind to a different world - where logic, analytical minds and strict rul
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 ke
Introduction to Document ManagementIf you've never used a document management system, then it is entirely possible that you aren't aware of how valuable these products can be. Companies and individuals who manage a diverse array of documents have found that document management systems serve to simplify their lives and make both storing documents and later obtaining those documents much easier.Many companies are forced to go the way of electronic documents because of The Sarbanes Oxley Act of 2002, industr
Recently I came across an excellent example of a company brochure developed by Alison Halupka, General Manager of Grant Sheds. Grant Sheds is a family owned business operating from Monash in South Australia. They manufacture and install a wide range of sheds and garages. It is a multi-million dollar business that has been operating for 50 years. Their clients are primarily farmers. Furthermore, through smart service and marketing Grant Sheds continues to earn a price premium in an increasingly commodities market. Their company brochure is one link in that chain.
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to the next stage in their buying process?
4. Make it 'real'.
What evidence can you provide? How do you make your benefits more 'real life'?
5. Keep it simple.
What's the easiest way to get your point across?
6. Have a look and feel that supports your brand values.
What first impression do you want the communication tool to create about your business? What image is appropriate?
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 ke
Are you a Corona business owner? If you are, there is a good chance that you take pride in your business, namely the appearance of it. For that reason, you will want to take steps to keep your business just the way that you want it to be. Have you ever had your business inspected for mold? If you have not, you may want to think about doing so, as there are a number of benefits to having your business undergo a Corona mold inspection.One of the many benefits to having your business establishment undergo a Coron
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to the next stage in their buying process?
4. Make it 'real'.
What evidence can you provide? How do you make your benefits more 'real life'?
5. Keep it simple.
What's the easiest way to get your point across?
6. Have a look and feel that supports your brand values.
What first impression do you want the communication tool to create about your business? What image is appropriate?
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 ke
One of the first questions start up businesses have is…"How do I get an EIN?"Before we look at the how to get this magic number, you need to make sure you really need one.If you have a sole proprietorship, with no employees, you do not need an EIN. The Federal Employer Identification Number, or EIN, is an IRS reference number for your business. As a sole proprietorship, your Social Security Number is the only number you need. You do not need an EIN until you hire your first employee.Rememb
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to the next stage in their buying process?
4. Make it 'real'.
What evidence can you provide? How do you make your benefits more 'real life'?
5. Keep it simple.
What's the easiest way to get your point across?
6. Have a look and feel that supports your brand values.
What first impression do you want the communication tool to create about your business? What image is appropriate?
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 ke
Go on Google or Yahoo and type in "make money" and see what kind of ads that show up on the paid listing section on the search page. There will be ads saying something like "make thousands a day!" or "you can make $50,000 your first month my way!". Before you click on those ads, think about the all the possibilities if you were able to make that much money daily or monthly. Now think about the possibility of that actually happening. It sounds easy, and those advertisers will make it sound so easy, but it really isn
3. Help people buy.
What do they need to learn to move to the next stage in their buying process?
4. Make it 'real'.
What evidence can you provide? How do you make your benefits more 'real life'?
5. Keep it simple.
What's the easiest way to get your point across?
6. Have a look and feel that supports your brand values.
What first impression do you want the communication tool to create about your business? What image is appropriate?
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 ke
Friends and family can either be your best asset or your worst enemy. Those same people who nurtured you when you were young and supported you in your endeavors may not be the best people to take your business advice from. Simply looking at the average citizen who is heavy in debt, fearful of their jobs and watch more television than they do in other activities should give you some idea about whether or not these close friends and family will be a help or hindrance to you.Friends and family have a great influenc
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 key messages; "We have the shed you want", "this is why you should buy from us". Hence the brochure aims to deliver the prospect to the next step of their buying process, that is, to get a quote.
Most of Grant Sheds' clients are farmers. Farmers work hard and are time poor. They don't want to spend time reading if they don't have to. Also anything that makes life easier is going to at least capture their attention. The smart use of photos and simple, plain English text makes the brochure a useful reference and easily 'consumed'. Alison and her team also know that their clients value personal relationships, honesty and integrity, quality and reliability. These core values are communicated through their warranty, "7 Great Reasons to Buy" and testimonials.
Finally Alison has capped off great content with professional design and production.
I hope the example of the Grant Sheds company brochure provides some inspiration. The overall lesson is that to produce effective marketing tools you don't need to try and outsmart your audience or competitors. Some well-considered core messages will prove more valuable to your audience and increase your return on investment.
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