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  • Will You Add? - Why Articles Are Not The Route To High Search Engine Rankings

    Trust Your Vision!
    People love to tell me their ideas. Attracting that kind of energy is a blessing. The blessing comes from the excitement that people have about the things they want to do. They tell me their ideas because they think I might offer helpful advice. So here it is.Every organization begins with at least one thing: a vision. One person usually has an idea that is timely and worthwhile. The person has a choice, either the
    nt to rank well for.

    You submit that article to all the article submission site

    Keeping Your Offerings Easy to Use (Part 2)
    Striving for simplicity in the design of our products and services is a major step we can take toward ensuring customer satisfaction, boosting our bottom line, and keeping our relationships smooth and headache-free.In Part 1 of this series, we explored a formula for customer happiness -- through the lens of what makes customers unhappy. One reason for customer frustration is that over time, many products and services tend
    If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

    Here's why that's not entirely true.

    Imagine the following scenario...

    You write an article around a keyword or keyphrase you want to rank well for.

    You submit that article to all the article submission sites

    Saying One Thing, Doing Another...
    This week I was asked to speak at an internal conference for a bank. The subject was how to build a great customer experience. However, the reality was somewhat different to the title. I sat listening to speaker after speaker - all coming along with the same message “how can we stuff more products into our clients and achieve our targets”.As I sat there I started to think, why do people say one thing and do another? Do th
    o doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

    Here's why that's not entirely true.

    Imagine the following scenario...

    You write an article around a keyword or keyphrase you want to rank well for.

    You submit that article to all the article submission site

    List-Building: Just Do It!
    As I've said many, many times, the first thing you should be doing, before you develop a product, before you choose an affiliate product to get behind, before you do anything else, you have to be list building. When you don't have a list of people willing to take your advice and recommendations, you have nothing and you're doomed to fail.But if you already have some people on your list, and you have a product or affiliate
    les will do it for you.

    Here's why that's not entirely true.

    Imagine the following scenario...

    You write an article around a keyword or keyphrase you want to rank well for.

    You submit that article to all the article submission site

    Focusing on Consistency (Part 1)
    When we aim for consistency in our communications, values, messages, images, offerings, and the customer experiences we create, we take another significant step toward developing long-lasting and meaningful customer relationships that will boost our bottom line.We know that as consumers, we are able to exercise our choices to achieve the most enjoyable and efficient experiences possible. But whenever we are unhappy consu
    following scenario...

    You write an article around a keyword or keyphrase you want to rank well for.

    You submit that article to all the article submission site

    The Importance Of Business Cards
    It has recently been brought to my attention just how important that little 3.5 by 2 inch card can be to your business. Advertising and printing experts say that your business card needs to work as hard as you do. Of course they’d say that, they are the ones wanting to make some money off of the rest of us designing and printing them! Honestly though, there is some truth in that. What better way to tell someone what you do
    nt to rank well for.

    You submit that article to all the article submission sites and directories and ezines you can find.

    Your article gets published in hundreds of places.

    You now have hundreds of links pointing back to your main site...

    But your own site never shows up in the top ten results for that particular keyword or keyphrase.

    Instead you find that there are lots of other sites carrying

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