Tags |
|
|
Links |
|
|
Will You Add? - Brand Identity: Picture it with Power
Even though you and your directory rep are relatively satisfied with your current ad, you have the nagging feeling it could be improved. The problem is you’re (a) right, (b) don’t know enough about advertising to know what, (c) too cheap to hire a consultant to uncover the issue, or
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!
Some of you may be too kind to say it. But I can tell you’re thinking, “I don’t know what you know about life, but I think you’ve learned a bit too much about Betty Crocker.”Yes, I’ve learned a great deal about Betty Crocker over the past forty-some years. I’ve sat at her t
Your BRAND identifies your product as belonging to you. When I write an article for the Internet, I brand it with my signature and my author box at the bottom. When I paint a picture I sign it “Jan”. Everyone knows it belongs to me.
My articles sound like me, when you read them. And my paintings all have a common denominator. The function is simple. Both are basic art forms.
When you buy a Ford, you know it will have a smart oval with FORD in the middle. GM is stamped on their products too. GE stamps their Brand on their products. So, why should you brand your product less?
Your brand should accomplish five tasks:
1. It should tell everyone in what specific niche market the product belongs. You won’t find the Nike swoop in a grocery store!
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be perpetual. Once you brand your business, hang onto your brand. You’re known by the brand you carry.
My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy’s fault. (Of course, I don’t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight.
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!”
International businesses are facing new challenges to their internal communication structures due to major reforms brought about through internationalization, downsizing, mergers, acquisitions and joint ventures. Lack of investment in cross cultural training and language tu
When you buy a Ford, you know it will have a smart oval with FORD in the middle. GM is stamped on their products too. GE stamps their Brand on their products. So, why should you brand your product less?
Your brand should accomplish five tasks:
1. It should tell everyone in what specific niche market the product belongs. You won’t find the Nike swoop in a grocery store!
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be perpetual. Once you brand your business, hang onto your brand. You’re known by the brand you carry.
My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy’s fault. (Of course, I don’t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight.
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!
The consumers today have a large array of products to choose from, but what is lacking is the luxury to take time to decide what to buy. As a result it is essential for an entrepreneur to plan out an Internet marketing online campaign that is highly focused and has the ability to co
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be perpetual. Once you brand your business, hang onto your brand. You’re known by the brand you carry.
My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy’s fault. (Of course, I don’t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight.
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!
Business valuation refers to the process of determining the value of a business entity or ownership interest therein. It is a tool used to accurately assess the value of any business. Regarded as a special mix of art and science, business valuation is essential for buy/sell agreemen
5. It should be perpetual. Once you brand your business, hang onto your brand. You’re known by the brand you carry.
My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy’s fault. (Of course, I don’t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight.
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!
Considered a part of the annual strategic planning process, business valuation is the process of determining the estimated market value of a business enterprise. It is a valuable tool for business owners, stockowners and investors. Business valuation is used for a variety of purpose
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!”
I don’t remember now whether he got a ticket or not. I just remember the officer laughing happily at the incident and appreciatively commenting on my grandfather’s sense of humor. “That Dodge is well branded!” The purpose of a Brand is Identification. What is your Brand Identity?
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/7920/atriclecheck-Brand-Identity-Picture-it-with-Power.html">Brand Identity: Picture it with Power</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/7920/atriclecheck-Brand-Identity-Picture-it-with-Power.html]Brand Identity: Picture it with Power[/url]
Related Articles:
Neglected Characteristics of an Effective Resume
Why Video & Web Conferencing Are Heading Towards Mass Acceptance
The Adventures of Wolley Segap -- Home Invasion
Bookmark it:
|