Will You Add? - Internet and Businesses Online

Creating a Memorable Trade Show Event
With an ever-increasing number of events occurring outside the trade show floor, the job of a trade show event planner has become a real challenge. With so many get-togethers to choose from, the trade show event planner needs to create enticing venues that will attract the often weary trade show attendee who has canvassed numerous trade show exhibits during the day.Of course, getting VIPs to networking events can be a hat trick. In order for the trade show exhibitor to put his/her best foot forward, then, they need to have not only a professionally produced event, but one that is highly memorable. But how do they do this?According to Karla Krause-Miller, Director, Cappa and Graham, Inc., a professional event planning company in San Francisco and Silicon Valley, it is critical to create a trade show social gathering that not only dazzles but also provides essential networking opportunities. Here are a few of her event planning tips:The main rule is to create an experience –not just an event. You must make it memorable by adding a “celebrity touch” or a special enticement.Rule number two is to incorporate the atmosphere of the trade show host city into your special event, whether it is

becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

"Key" keywords

In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats - http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex...

Who can see the advertisement?

Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business – without resorting to lavish, costly marketing efforts or tasteless promotional hype.Here is a five-step process that is affordable, sensible, and do-able. Make it part of your routine over the next several months, and it will become a second-nature, autopilot system that builds business steadily.This process builds on my core practice-development premise: the professional knowledge and information you possess is also your best marketing tool. You can use it to get prospects' attention, because you're talking about something they care about – their finances – rather than touting yourself.1. Build a good database of prospects and referral sources. A prospect is anyone you've met (this is key; names on a purchased list don't count) who could become a client one day. Anyone who has ever sent you a piece of business, or even just recommended you, also belongs on your list A d

Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We look for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian people (the fastest growing population on internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains why it is good to assure a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

Yandex.ru – with 48,4% of market share;
Google – 28,6%;
Rambler.ru – 15,9%;
Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats - http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs are spending money on PPC campaigns but also international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln - $3.5 mln with up to 50% of it spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Because of the great interest among advertisers, 2006 spendings on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. As a result, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru - http://lenta.ru/news/2007/02/12/advert/).

Optimum costs of promotion

The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 ("stickers") to $5.00 ("refridgerators"). In Begun.ru one can pay $4.00 ("cash terminals"), $5.70 ("sight correction"), $5.90 ("companies registration") and even $6.20 for "company closure". The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 - $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Investing money in paid listings should be then cheaper and more efficient of course. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.

Competition among advertisers

The highest prices in Yandex.Direct are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig of Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are selling flats in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.

Why Yandex?

Coming back to the most important search engine in Russia... Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled the revenues in last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers being very interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog - http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

"Key" keywords

Who can see the advertisement?

The Processionary Caterpillar Syndrome Costs You Sales?
Some years ago I read and interesting story that illustrated why many of the sales and service industry professionals that invest their time and money in my personal telephone coaching sessions ( http://www.TheSellingEdge.com/personalCoaching.htm ) have until the coaching sessions have failed to move beyond an intellectual understanding of sound selling principles. Do you have the processionary caterpillar syndrome?The renowned French Naturalist, Jean-Henri Fabre, in an experiment with processionary caterpillars was able to entice them on to the rim of a large flowerpot. Processionary caterpillars move through the forest in a long procession feeding on pine needles. They derive their name from their habit of following a lead caterpillar, each with its eyes half closed and head fitted snugly against the rear end of the preceding caterpillar.Fabre succeeded in getting the lead caterpillar to connect up with the last one, creating a complete circle, which moved around the pot in a never ending procession. He thought that after a few circles of the pot, the caterpillars would discover their predicament or tire of their endless progression and move off in another direction. But they never varied their moveme

esult of intense development of Runet, not only the local SMBs are spending money on PPC campaigns but also international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln - $3.5 mln with up to 50% of it spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Optimum costs of promotion

Competition among advertisers

Why Yandex?

Cheap listing better than expensive banner impression

"Key" keywords

Who can see the advertisement?

Just Because You Can...
Just because you can communicate with hundreds of people virtually via email, doesn't mean you should. The phone still exists because it's a valuable tool -- especially for small business owners.Over and over again in the places I frequent on the Internet, I hear calls for help from small business owners for different services. One needs promotional items, another needs an accountant, yet another needs some other type of service -- you've probably heard it too.And time and again I see people responding to those calls for help with a casual attitude via email. They're trying their best to make that connection using a method that has no emotion and plenty of personal detachment.Don't make the same mistake. Email is fine as a medium for communication but lacks a lot in helping you acquire a new client. There's just something about connecting with a real live person that can take you a long way to success.Make that phone call!!!

$6.20 for "company closure". The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 - $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Competition among advertisers

Why Yandex?

Cheap listing better than expensive banner impression

"Key" keywords

Who can see the advertisement?

Different Ways to Run an Effective Fundraising Campaign
To raise funds for your non profit, you may have to think farther than just relying on ordinary fundraising activities like raffles and selling campaigns. There are several secrets to your fundraising campaigns, which are not available anywhere in many of the books and online resources.1. Real-time Advertising: This is a surefire method that can project your fundraising idea to potential donors. You can advertise your non profit over internet, radio, print media and television.2. Letters: Well written and professional letters will carry your ideas across to those donors in beautiful words. You will need to include plenty of evidences and supporting materials like annexure, pictures and tables.3. Internet Communication: It is quicker to communicate through internet. Also you can direct your donors to glance through your website.4. Telephone: The oldest method of communication apart from letters. Though it is very difficult to project your image across the telephone line, it can still be used to your advantage.5. Mutual Dialogues: Face to face conversations bring instant and quick results. You’ll need to learn the tricks of personal communication to be able to project your idea.n late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled the revenues in last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers being very interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog - http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

"Key" keywords

Who can see the advertisement?

Affiliate Marketing For Beginners
Who is Holly Mann? Holly Mann is a single mom and disabled veteran of the U.S. Army who was Honorably discharged from the military at the age of 20 - after serving as a military Journalist, Photographer and Website Designer.She was in a desperate situation when she first began and was so financially unstable that she sold everything she owned and spent the little money to move to Thailand with my son to live inexpensively while trying to develop an internet business. Within four months of arriving in Chiangmai, Thailand - she was making $12K per month.The techniques in her Ebook are easy to follow for beginners in affiliate marketing. You do not need experience, just an open-mind, a willingness to learn, and a passion to succeed. There are a lot of scams out there involving people who are trying to make quick cash and do not care about to whom they sell their product. It can be really frustrating to invest your hard-earned money in a product that is not as described.Her Ebook is not written in such a style that information is thrown out there, so you can figure it all out by yourself. Every Single Profit-Building Technique and Strategy is broken-down so you can understand not only what to do, bu

becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

"Key" keywords

Who can see the advertisement?

Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives some opportunities in reaching people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to another SpyLOG stats - http://gs.spylog.ru/rsu/?categoryId=1.

What are the benefits of search engine marketing?

Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet on Nov 2006 (http://gs.spylog.ru/tcu/5/preView/274.html).

Finance

Users monthly: 1 200 000
Traffic share:

57% - direct visits
32% - search engines
11% - other sources

The most commonly used keyphrases in this sector:

credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card

Computers

Users monthly: 1 801 000
Traffic share:

64% - direct visits
29% - search engines
7% - other sources

The most commonly used keyphrases in this sector:

notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400

Mobile phones

Users monthly: 1 115 500
Traffic share:

47% - search engines
46% - direct visits
7% - other sources

The most commonly used keyphrases in this sector:

mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72

Cars

Users monthly: 1 923 000
Traffic share:

44% - search engines
38% - direct visits
18%- other sources

The most commonly used keyphrases in this sector:

Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus

Travel

Users monthly: 2 484 900
Traffic share:

58% - direct visits
33% - search engines
9% - other sources

The most commonly used keyphrases in this sector:

Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.

Runet + SEM = SUCCESS

By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focusing on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increasing the revenues. As usually, the first ones will be the winners – that is why we strongly recommend to take into consideration SEM activity in Russia because it may bring significant profits for almost every company.

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