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  • Will You Add? - Website Content for SEO – Why Websites Are Getting It Wrong

    The Howl - Monthly News Letter -Issue #2
    The Code of Conduct ---- It seems almost ludicrous that this is a topic that many of us should consider in privately held distributorships.When I suggest there may be a need for a “Code of Conduct” I am not talking about a need based on employee behavior, I am t
    h building content for off site marketing purposes but it doesn’t mean that you must add this to your website.

    The two questions to ask are…

    Will this benefit my client?
    Will this help increase sales?

    As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.<

    Who Should Write Your Resume?
    This is a question we get a lot. It seems rather easy to do it yourself if you have access to a word processing program and printer and feel comfortable writing your job history.I always wrote my own resumes over the years, for 10 successful job changes up the
    Build more content, every expert is telling you to do it. Add more pages, add free tools, put in a forum, write 100’s of articles, put up a blog and so it goes.

    Even the search engines tell you… more is better.

    Well I say what a load of rubbish! Just because search engines say that more content is better for SEO, does it make it better for your business?

    The answer is a resounding NO!

    Good Website Content

    So first lets clarify a few things.

    Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.

    But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…

    The quality of my widget.
    The quality of service my company offers.
    The well thought out design of my website
    The sales copy of my website.
    The appropriate faq’s, features and benefits lists I offer on my widget.

    If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.

    If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!

    Off Site Content for Marketing Purposes

    Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.

    The two questions to ask are…

    Will this benefit my client?
    Will this help increase sales?

    As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion. The Web Design - Development - SEO Market in the Dominican Republic
    Since Internet became a sacred and eternal-nowadays tool for mankind, websites are the primary key to make this new world trend structured and stable, with a constant growing pace, at a very fast way, faster than web can imagine! Since several years ago to recent years

    ss?

    The answer is a resounding NO!

    Good Website Content

    So first lets clarify a few things.

    Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.

    But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…

    The quality of my widget.
    The quality of service my company offers.
    The well thought out design of my website
    The sales copy of my website.
    The appropriate faq’s, features and benefits lists I offer on my widget.

    If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.

    If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!

    Off Site Content for Marketing Purposes

    Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.

    The two questions to ask are…

    Will this benefit my client?
    Will this help increase sales?

    As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.<

    Customer Loyalty – Is it too Expensive?
    Any retail business, indeed any business, loves loyal customers and will spend a great deal of time and money trying to lure and secure them. Once a customer feels some sense of loyalty they become a huge asset. Loyal customers come back week after week, year after yea
    o…

    The quality of my widget.
    The quality of service my company offers.
    The well thought out design of my website
    The sales copy of my website.
    The appropriate faq’s, features and benefits lists I offer on my widget.

    If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.

    If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!

    Off Site Content for Marketing Purposes

    Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.

    The two questions to ask are…

    Will this benefit my client?
    Will this help increase sales?

    As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.<

    Branding and Marketing-Things Sure Have Changed
    Branding and marketing is a huge field with many devoted fans and as many reluctant participants. One thing for sure, in branding and marketing--things sure have changed. One of the things most dramatically altering the face of branding and marketing is blogging.and changing it with additional content? If it ain’t broken, don’t fix it.

    If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!

    Off Site Content for Marketing Purposes

    Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.

    The two questions to ask are…

    Will this benefit my client?
    Will this help increase sales?

    As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.<

    Internet Marketing: Give Me Something I Can Use
    There is a huge amount of material available free on the Internet. Part of the reason for that is tied to the beginnings of the Net when it was merely a source of information that was freely exchanged among interested parties. As the commercial potential of the cyber w
    h building content for off site marketing purposes but it doesn’t mean that you must add this to your website.

    The two questions to ask are…

    Will this benefit my client?
    Will this help increase sales?

    As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.

    Once you have a successful site, off site marketing is what is required and nothing more if this is prudent for the product and the industry it is in.

    Remember it is your clients who are purchasing your products… the search engines may love your additional content however they are not the ones handing over the cash!

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    BB link (for phorums):
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