Will You Add? - Business

Medical Billing - The Weak Links
They say that any organization, project, idea, or anything is only as strong as its weakest link. That is no more true than in the world of medical billing. The problem is, medical billing has so many weak links in its structure that it is a miracle that anything at all gets done. In this article, we take a look at just a few of these potential disaster areas.The biggest weak link in medical billing is the system itself. Oh, you

“Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”

Two or three words. That’s how fast your personal brand must be communicated. Not just with the media, but with personal introductions, marketing materials, business cards, websites and the like. It’s a sad but true fact which reflects the rapid acceleration of our culture.

What’s more, if you can’t concisely and

How Much Does Advertising Balloon Signage Help To Get You Noticed?
It pays to advertise. In fact, it's a proven fact that if you don't advertise, no one will notice you. So it is no wonder that advertisers are leaving no stone unturned at having their says displayed prominently. And one immensely popular mode of outdoor publicity is the advertising balloon, soaring high up in the sky and swaying ever so gently in the breeze. You just cannot miss an advertising balloon, with its awesome size, wacky messages

You no longer have your name - you have your name, PLUS, what people say after it.

I realized this axiom years ago during the first few years of wearing a nametag 24-7. See, while that time wasn't the most comfortable or productive, it was certainly the most interesting and enlightening. Probably because the idea was still evolving; and wearing a nametag was still SO organic that every day brought about exciting new moments its evolution.

By the time I graduated college, strangers began to approach me not only to ask why I was wearing a nametag; but also to ask if I was, in fact, “That Guy Who Wore the Nametag.”

“Um, yeah. Yeah I am,” I’d say. Meanwhile I’d be thinking, Wow! They already know who I am! Cool.

But it wasn’t until January 15th, 2003 that it all came clear. That was the day CNN interviewed me about my first book HELLO, my name is Scott. That was the day I officially took ownership of my unique, powerful and UNFORGETTABLE personal brand - whether I liked it or not.

I guess I just never thought that “someone” would be CNN.

You see, whether or not you’re a news buff, all television interviews are the same: the screen will display the person in question, his or her full name; then below is a one-line description of that person’s job title, position or role in the featured story.

So, here’s what CNN wrote about me:

SCOTT GINSBERG: NAMETAG WEARER

It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!

Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.

PICTURE THIS: you’re sitting at the CNN studio, ready to be interviewed about your cool new idea, company or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”

What’s more, if you can’t concisely and

Understanding the Taxes Imposed on Your Telecom Bills
Taxes and tax-like charges can add as much as 25%, and more, to local telephone charges in some jurisdictions. This is an area to which no rules are universally applicable, so all generalities have exceptions. That being said, there are three "rules-of-thumb" which can be useful in understanding the taxes placed on your bills.1. Generally, the four types of taxes include service fees and charges; franchise tax or surcharges; sales us

time I graduated college, strangers began to approach me not only to ask why I was wearing a nametag; but also to ask if I was, in fact, “That Guy Who Wore the Nametag.”

“Um, yeah. Yeah I am,” I’d say. Meanwhile I’d be thinking, Wow! They already know who I am! Cool.

I guess I just never thought that “someone” would be CNN.

So, here’s what CNN wrote about me:

SCOTT GINSBERG: NAMETAG WEARER

It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!

Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.

What’s more, if you can’t concisely and

Leveraged Buyout
As a small business owner, you must have knowledge of various financial issues and investment options. In the primary and secondary markets, you must have come across the term LBO, or Leveraged Buyout, several times. You may perhaps know what leveraged buyout is, but you may not have enough knowledge about its working. So, as an investor as well as a businessman, have a look at LBO and its various aspects.Leveraged Buyout- What Is Th

k ownership of my unique, powerful and UNFORGETTABLE personal brand - whether I liked it or not.

I guess I just never thought that “someone” would be CNN.

So, here’s what CNN wrote about me:

SCOTT GINSBERG: NAMETAG WEARER

It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!

Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.

What’s more, if you can’t concisely and

Infomercial Creation: Design To Sell
In infomercial creation, there are a number of different options available to you. You can hire someone to do the work for you or you can do it yourself. There is much to consider about this process though so taking the time to plan and execute each step of it will help you to better achieve the results that you are looking for. For many, infomercial creation is the beginning of selling their product effectively.Why should you hir

me:

SCOTT GINSBERG: NAMETAG WEARER

It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!

Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.

What’s more, if you can’t concisely and

Five Essential Strategies for Managing Up
The game you once played on the school playground is now the game you play daily in the corporate jungle.Remember tetherball? There’s a tall metal pole planted firmly in the ground with a long cord attached at the top. At the other end of the cord the ball is tied. No matter how hard you hit the ball, which direction it’s headed or how fast it’s going, the ball remains attached to the pole. The same goes for your relationship with yo

“Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”

What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:

1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.

2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.

For example, I was once introduced before giving speech in the following way:

“Ladies and gentleman, I have the honor of introducing today’s speaker. Scott Ginsberg…uh…doesn’t have any credentials…but uh…I’m sure you’ll be amazed by his youth! Please welcome, Scott Ginsberg.”

I could actually hear the sound of my heart breaking as I walked on stage.

At least, I think it was my heart breaking. Then again, it might have been the sound of my credibility being crushed before an audience of 100 strangers, or perhaps it was the sound of the launching sequence of a speech I was about to totally bomb, which I did.

This is what COULD happen to you if you’re not prepared to articulate your brand. It reminds me of the famous question from William Shakespeare's Romeo & Juliet: "What's in a name?"

But also reminds me of a more important question: "What's AFTER a name?"

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People are actually trying to steal your money - identity theft, fake bank accounts, phishing, and every other thing you can imagine. Here's what you need to do to prevent the theft and what to do if you're already a victim.

Thinking about buying promotional merchandise for your next big advertising campaign? Your junk drawer might contain important clues about what not to buy.

Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV. The critics of beer commercials saw these new mediums as an intrusion into peoples' living rooms. Many were concerned that beer ads might offend the viewers' sensibilities. Commercials that actually showed a person consuming beer were considered to be in bad taste.

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Will You Add? - Make A Name For Yourself, Or Someone Else Will

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