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Will You Add? - Website Marketing - What Is The Purpose Of Your Website?
With numerous companies catering to the demand of office equipment supplies, it becomes tough to make a prudent choice. However, it also offers several advantages. With so many companies competing with each other to sell you the office equipment supplies, you can expect competitive prices, excellent service both before and after the purchase and of course, top quality products. There are a number of parameters that may help you decide to opt for one office equipment supplier over another. The time taken for delivery, the delivery locations, the quality of their products, how knowledgeable their staff is, their billing
Have One Objective
When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.
1. Buy Now! If you are selling a low-priced product or service;
2. Register Now! If you wish to gather contacts for future mailings;
3. Download Now! If you offer free reports, in exchange for contact details
Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement,
In spite of ever increasing difficult economic times, there are a few areas of increasing job opportunities. These include paralegals and legal assistants.Paralegals and legal assistants are actually the individuals who help out the lawyers with much of their easier, "less legal" daily tasks, which leave lawyers more time to work on the "bigger" work. In spite of their ability to carry out various tasks that was once thought to be exclusively for lawyers, paralegals and legal assistants are still explicitly prohibited from carrying out the actual tasks that lawyers do such as setting legal fees, giving legal adv
Your visitors have to know what your Website offers within seconds of arrival, because if they have to wade through information to find out, the chances are they will leave you without ever knowing its purpose. What is worse, they will probably never return!
You know the principle function of your Website (hopefully), and you have to ensure that your headline and first paragraph of copy purvey that information in simple words that are quick to read and easy to understand.
The chances are you already know this, but does your Website reflect this knowledge? Unfortunately, some 75% of Websites do not make it abundantly clear to their visitors exactly what they can expect to find on their pages. The statistics of these Websites will reveal the sad answer; their visitors stay only for a short time, visit only one or two pages, and take no positive action.
How Can You Tell Them?
There is a boring trend towards excessively large, bold, and long headlines that almost fill the space ‘above the fold', and hopefully these have been tested against the more traditional style of headline that has proved successful for decades, or those Website will be losing business.
The professional copywriter will tell you ‘never use two words where one will do the job' and if you want to capture the attention of a new visitor to your Website, you headline must be brief and relevant.
Look at this example from a presumably successful Website:
"Imagine Today You Put Into Motion A Few Small Actions That In Just A Few Weeks Delivered An Unstoppable Flood Of Traffic And Sales In Which The Only Way You Could Shut It Off Would Be To Call Your Web Host And Insult His Mother!"I have not used the same large font that was on the Website, but even at this size, it is necessary to read it a couple of times before you fully understand the message. Surely, this message is quicker to read, and easier to understand in a precise statement that makes the reader want to learn more.
How To Get More Traffic Than Your Website Can Handle!The objective of your headline is to make the reader move to your first paragraph and continue reading; you promised something in the headline, and you must start to deliver, or lose your reader. This means your first paragraph must contain information that leaves the reader in no doubt that the Website can deliver the goods and fulfil the promise.
The objective of the first paragraph is to make the visitor read the second paragraph, and so on until they reach the point where you ask them to act; this means to buy your product, register for a newsletter, or supply their contact details in return for the download of a useful product, eBook, or software.
Do You Confuse Your Visitor?
This is so easy to do, because all you have to do is ask them to make multiple decisions, and they will stop dead in their tracks. You have a great landing page, wonderful headline, and marvellous copy and sub-heads all the way down your page.
However, when they reach the call to action, they see the ‘Buy Now' button, and while their cursor is hovering over it, they see the links at the bottom of the page: Free Newsletter, Affiliates, Mailing List, and much more.
Worse, they see a small form, which offers them a free report or eBook if they subscribe; and so they do not buy your lovely product. They many not even subscribe to your newsletter, despite the great offer of your free ‘whatsit', because they are now confused. In the back of their minds, they hear their old grandma saying, "When in doubt, do nowt!"
Have One Objective
When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.
1. Buy Now! If you are selling a low-priced product or service;
2. Register Now! If you wish to gather contacts for future mailings;
3. Download Now! If you offer free reports, in exchange for contact details
Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement, y
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at least six months out so that your product or service finds its way into the special sections. Magazines like Better Homes have long lead times, while newspapers have deadlines a few weeks from the holiday. Don’t forget trade magazines that reach your customers. Electronic media typically will work closer to the actual holiday da
How Can You Tell Them?
There is a boring trend towards excessively large, bold, and long headlines that almost fill the space ‘above the fold', and hopefully these have been tested against the more traditional style of headline that has proved successful for decades, or those Website will be losing business.
The professional copywriter will tell you ‘never use two words where one will do the job' and if you want to capture the attention of a new visitor to your Website, you headline must be brief and relevant.
Look at this example from a presumably successful Website:
"Imagine Today You Put Into Motion A Few Small Actions That In Just A Few Weeks Delivered An Unstoppable Flood Of Traffic And Sales In Which The Only Way You Could Shut It Off Would Be To Call Your Web Host And Insult His Mother!"I have not used the same large font that was on the Website, but even at this size, it is necessary to read it a couple of times before you fully understand the message. Surely, this message is quicker to read, and easier to understand in a precise statement that makes the reader want to learn more.
How To Get More Traffic Than Your Website Can Handle!The objective of your headline is to make the reader move to your first paragraph and continue reading; you promised something in the headline, and you must start to deliver, or lose your reader. This means your first paragraph must contain information that leaves the reader in no doubt that the Website can deliver the goods and fulfil the promise.
The objective of the first paragraph is to make the visitor read the second paragraph, and so on until they reach the point where you ask them to act; this means to buy your product, register for a newsletter, or supply their contact details in return for the download of a useful product, eBook, or software.
Do You Confuse Your Visitor?
This is so easy to do, because all you have to do is ask them to make multiple decisions, and they will stop dead in their tracks. You have a great landing page, wonderful headline, and marvellous copy and sub-heads all the way down your page.
However, when they reach the call to action, they see the ‘Buy Now' button, and while their cursor is hovering over it, they see the links at the bottom of the page: Free Newsletter, Affiliates, Mailing List, and much more.
Worse, they see a small form, which offers them a free report or eBook if they subscribe; and so they do not buy your lovely product. They many not even subscribe to your newsletter, despite the great offer of your free ‘whatsit', because they are now confused. In the back of their minds, they hear their old grandma saying, "When in doubt, do nowt!"
Have One Objective
When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.
1. Buy Now! If you are selling a low-priced product or service;
2. Register Now! If you wish to gather contacts for future mailings;
3. Download Now! If you offer free reports, in exchange for contact details
Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement,
Affiliate education is an extremely lucrative business that keeps growing on a daily basis. There is not a day that goes by, that some new expert promises to show you how to make you rich promoting affiliate programs. These experts promise to tell you the secrets to making millions promoting affiliate programs. They make it seem as if they hold the key to your future and that key is their new affiliate marketing book.The truth is there are no secrets to making money with affiliate marketing. This is a business that anyone can start and make money fairly easy. So, if anyone can start and make money easily and the
I have not used the same large font that was on the Website, but even at this size, it is necessary to read it a couple of times before you fully understand the message. Surely, this message is quicker to read, and easier to understand in a precise statement that makes the reader want to learn more.
How To Get More Traffic Than Your Website Can Handle!The objective of your headline is to make the reader move to your first paragraph and continue reading; you promised something in the headline, and you must start to deliver, or lose your reader. This means your first paragraph must contain information that leaves the reader in no doubt that the Website can deliver the goods and fulfil the promise.
The objective of the first paragraph is to make the visitor read the second paragraph, and so on until they reach the point where you ask them to act; this means to buy your product, register for a newsletter, or supply their contact details in return for the download of a useful product, eBook, or software.
Do You Confuse Your Visitor?
This is so easy to do, because all you have to do is ask them to make multiple decisions, and they will stop dead in their tracks. You have a great landing page, wonderful headline, and marvellous copy and sub-heads all the way down your page.
However, when they reach the call to action, they see the ‘Buy Now' button, and while their cursor is hovering over it, they see the links at the bottom of the page: Free Newsletter, Affiliates, Mailing List, and much more.
Worse, they see a small form, which offers them a free report or eBook if they subscribe; and so they do not buy your lovely product. They many not even subscribe to your newsletter, despite the great offer of your free ‘whatsit', because they are now confused. In the back of their minds, they hear their old grandma saying, "When in doubt, do nowt!"
Have One Objective
When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.
1. Buy Now! If you are selling a low-priced product or service;
2. Register Now! If you wish to gather contacts for future mailings;
3. Download Now! If you offer free reports, in exchange for contact details
Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement,
Beginners, and veterans as well, often wonder whether one’s product or marketing campaign is more important for making money with their online home base internet business opportunity. The results actually depend on your short term or long term view.Many internet marketers will hype up a product with good promotion techniques and manage to get a lot of potential customers excited. The customers of their online home base internet business opportunity will then buy the product, be disappointed if the product is low quality, but then the seller still makes money and promptly disappears, or does it again with a new i
Do You Confuse Your Visitor?
This is so easy to do, because all you have to do is ask them to make multiple decisions, and they will stop dead in their tracks. You have a great landing page, wonderful headline, and marvellous copy and sub-heads all the way down your page.
However, when they reach the call to action, they see the ‘Buy Now' button, and while their cursor is hovering over it, they see the links at the bottom of the page: Free Newsletter, Affiliates, Mailing List, and much more.
Worse, they see a small form, which offers them a free report or eBook if they subscribe; and so they do not buy your lovely product. They many not even subscribe to your newsletter, despite the great offer of your free ‘whatsit', because they are now confused. In the back of their minds, they hear their old grandma saying, "When in doubt, do nowt!"
Have One Objective
When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.
1. Buy Now! If you are selling a low-priced product or service;
2. Register Now! If you wish to gather contacts for future mailings;
3. Download Now! If you offer free reports, in exchange for contact details
Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement,
Today there is a lot of work to be done. We need to send out our emails from yesterday's orders. The website needs to be updated today and that new script should be installed so we can upload the database.Don't forget to tell Uncle Joe that the orders have to be delivered today.Is your cousin ready for this week's training sessions?Oh and don't forget Billy's soccer practice has been changed to 5:30 today and what do you want for dinner tonight?Many people can tell you that their co-workers leave little to the imagination. Even though you are supposed to be a team, you can't wait to clock ou
Have One Objective
When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.
1. Buy Now! If you are selling a low-priced product or service;
2. Register Now! If you wish to gather contacts for future mailings;
3. Download Now! If you offer free reports, in exchange for contact details
Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement, your guarantee, your contact form, and your about page, which tells them who you are and where you reside.
Watch Your Figures Climb
This all sounds so basic and simple, the chances are you will close this article and make no changes to your Website. However, I guarantee that if you write a landing page along the above lines, you will find it performs better than any page your currently have on your Website.
Try it, now!
© Copyright 2007. Brian Hunt. All Rights Reserved.
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