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Will You Add? - Promoting Your Online Radio or Television Station
I've had my own business with varying degrees of success for the better part of 15 years now and have to ask myself the question that's posed with the title of this article from time to time. Sometimes I wonder why I was born with the idea in my head that having a job and working for someone else is such a bad idea? I mean most people have jobs and are perfectly content. But not me, I've always insisted that having a job and working for someone else is not the way to go.I suppose this is what's called the entrepreneurial spirit, and I was without a doubt, born with it. I have to wonder sometimes if it was for the best or it's going to be my demise? I suppose this is a normal feeling though, and I truly believe that in the long run it will be for the best. But there is definitely truth to what Ted Turner said on this subject; "My son is now an "entrepreneur." That's what you're called when you don't have a job."The dream still burns within me, no matter how hard I try to put it out. I tried to put it out for ten years by drinking a lot of alcohol…that didn't work. I don't drink any longer and the fire still burns, only now I realize how much time I wasted. I have to believe that it has all happened for a reason. Actually, I've come to the conclusion that's exactly why it has all happened. Whether it be having success and then losing it, or drinking
Another form of online communities are Internet Web Rings. These are websites that link together because of common interests or activities. You can join a existing one or start a new one yourself. An example of an free web ring service is http://www.ezwebring.com.
Press Releases and Journalistic Articles
Press releases and journalistic articles can be written to help promote your Internet broadcast station.
Press releases cover events and activities that are occurring at your online broadcast station. These press releases can be submitted for free, to various portals on the Internet. An example of an online press release submission service is http://www.free-press-release.com.
Press releases should contain three elements :
- The introduction
Would you ask an unsuccessful person how to become more successful? Or ask a friend with a run-down car what the best vehicle is on the market? I would think not.So, it is suffice to say that you shouldn't ask a fellow retailer who is struggling with their business technology where to get software technology from. In more cases than one, you'll find they got software that didn't suit their needs, and have a retail service provider who isn't helping them succeed.Having the right technology is one thing. Having a good retail technology partner who knows retail and backed by an excellent support team is quite another. These two things go hand-in-glove.These service providers, or "Value-added Resellers" (VARS), are a key factor to helping a retailer boost efficiencies and increase profits. They will help a retailer make the right business decisions on technology and ensure that the technology they chose fits their business needs.A retail technology partner should know retail, not just retail technology. When choosing a VAR, look for these key factors:* Retail experts able to consult with you about your needs and who help you with making the right technology choice.* Retail sales consultants who provide the best technology tools to help you in running your business.* Knowledgeable and highly experienced technical support staff.It is important to actively promote your online broadcast station so the listening / viewing audience can be increased. Without any promotional effort, the audience potential will be negligible.
You must consider a variety of concepts to consider for promoting an online broadcast station.
These concepts include:
- Planning the promotion
- Website traffic
- Defining your station genre
- Online communities
- Press releases and journalistic articles
- Online broadcast station directories
- Banner – link exchanges
- Station promotional items
- Keeping your audience loyal
- Audience feedback
Promotion Techniques
There are two techniques to promoting a online broadcast station. The first one is to spend large amounts of money on Internet advertising such as banner placement, or pay per click promotion. However, it is important to realize that spending large amounts of money does not guarantee an increase in your audience potential.
The second technique is to utilize existing resources and your own time. A well thought out promotion plan, in conjunction with a nominal financial budget, can achieve far greater results.
Planning Your Promotion
An outline of your promotional plan should be drafted. This outline will allow you to compare all the individual elements. A final version should be saved and printed to reflect the finished plan. All future revisions should be numbered or dated and kept with the final copy.
The key to achieving results with promoting an online broadcast station is a commitment to following the plan. Sustained results will not occur overnight. It is important to keep a journal and track the results of implementing each element of the promotional plan. Changes to the plan can be made, based on the results. These adjustments will allow you to achieve the desired results.
Track Your Website Traffic
Monitoring the broadcast station's website traffic is very important. This allows the observation of visitor information. Some examples of data that can be retrieved from these observations include: origin of visitors, search engine referrals, links to the website, etc.
This information can provide data on the results of implementing different elements of your promotional plan. If the web host does not provide access to website statistics, you can find these services offered for free on the Internet. An example is http://www.statcounter.com which provides free web traffic data analysis information.
Define Your Station Genre
It is important to define the genre or type of programming that your online broadcast station will use. This will allow you to focus the promotional efforts.
For example, your online broadcast station could have the genre of Country and Western music. This would allow you to focus on associating with that specific genre of music.
This genre can be further narrowed into sub categories. A example of this would be the primary genre of Country and Western music and the sub genre of Classical. The sub genre of Classical – Country and Western would encompass older Country and Western artists such as Hank Williams.
These sub categories can allow the creation of unique niche markets and increase audience potential
Online Communities
You need to research online communities and find ones that match the genre or type of programming that the station uses.
Some examples of online communities include : Forums / Bulletin Boards / IRC chat rooms / webrings.
Prior to posting comments to these online venues, you should carefully review the Acceptable Use Policy. It is important that you present yourself in a positive and professional manner through your interaction with the community.
Resourceful advertising techniques can be used while contributing to these online communities. Station logos or web links to your broadcast station web sites can be included with your contributions to these online communities as long as such activity is permitted.
Another form of online communities are Internet Web Rings. These are websites that link together because of common interests or activities. You can join a existing one or start a new one yourself. An example of an free web ring service is http://www.ezwebring.com.
Press Releases and Journalistic Articles
Press releases and journalistic articles can be written to help promote your Internet broadcast station.
Press releases cover events and activities that are occurring at your online broadcast station. These press releases can be submitted for free, to various portals on the Internet. An example of an online press release submission service is http://www.free-press-release.com.
Press releases should contain three elements :
- The introduction<
Technologies have influenced everything and so every other thing trying to keep up with the advancement in technology. It has made our work less hectic and more relevant and appropriate. Today many of us have relied and relieved much from this wonderful advent and so is the directory service Mumbai. Information is required by every individual and is important to do any kind of work. Directory service is an application that contains information about computer network users and network resources. The administrator manages the user’s access to the information resource. It is like a database where much information is stored and an individual can read information, make research etc.We need information for various purposes in our life. It makes us aware with various facts and other related information thus increasing our database knowledge.Directory service is a unit or you can also call it is a search book that contains various information with different aspects. Getting proper information is what everyone of us look for. For Mumbaikars directory service has become very efficient and easy accessible. A user can access this directory to get his requirement executed. Today information technology has so much boomed that an individual can access any information from anywhere. To fulfill the high end demand there are many service providers of directory service in India. You c
The second technique is to utilize existing resources and your own time. A well thought out promotion plan, in conjunction with a nominal financial budget, can achieve far greater results.
Planning Your Promotion
An outline of your promotional plan should be drafted. This outline will allow you to compare all the individual elements. A final version should be saved and printed to reflect the finished plan. All future revisions should be numbered or dated and kept with the final copy.
The key to achieving results with promoting an online broadcast station is a commitment to following the plan. Sustained results will not occur overnight. It is important to keep a journal and track the results of implementing each element of the promotional plan. Changes to the plan can be made, based on the results. These adjustments will allow you to achieve the desired results.
Track Your Website Traffic
Monitoring the broadcast station's website traffic is very important. This allows the observation of visitor information. Some examples of data that can be retrieved from these observations include: origin of visitors, search engine referrals, links to the website, etc.
This information can provide data on the results of implementing different elements of your promotional plan. If the web host does not provide access to website statistics, you can find these services offered for free on the Internet. An example is http://www.statcounter.com which provides free web traffic data analysis information.
Define Your Station Genre
It is important to define the genre or type of programming that your online broadcast station will use. This will allow you to focus the promotional efforts.
For example, your online broadcast station could have the genre of Country and Western music. This would allow you to focus on associating with that specific genre of music.
This genre can be further narrowed into sub categories. A example of this would be the primary genre of Country and Western music and the sub genre of Classical. The sub genre of Classical – Country and Western would encompass older Country and Western artists such as Hank Williams.
These sub categories can allow the creation of unique niche markets and increase audience potential
Online Communities
You need to research online communities and find ones that match the genre or type of programming that the station uses.
Some examples of online communities include : Forums / Bulletin Boards / IRC chat rooms / webrings.
Prior to posting comments to these online venues, you should carefully review the Acceptable Use Policy. It is important that you present yourself in a positive and professional manner through your interaction with the community.
Resourceful advertising techniques can be used while contributing to these online communities. Station logos or web links to your broadcast station web sites can be included with your contributions to these online communities as long as such activity is permitted.
Another form of online communities are Internet Web Rings. These are websites that link together because of common interests or activities. You can join a existing one or start a new one yourself. An example of an free web ring service is http://www.ezwebring.com.
Press Releases and Journalistic Articles
Press releases and journalistic articles can be written to help promote your Internet broadcast station.
Press releases cover events and activities that are occurring at your online broadcast station. These press releases can be submitted for free, to various portals on the Internet. An example of an online press release submission service is http://www.free-press-release.com.
Press releases should contain three elements :
- The introduction
Making money writing Google Adwords can be easy if you get the right resources to work with. There are countless ways you could make money online with or without your website. The simplest and fastest is Affiliate marketing.In Affiliate programs, a company pays an Affiliate to generate sales from bottom, banner or link placed on your website, newsletter, email or pay-per-click ads.There are thousands of companies in hundreds of industries that will pay commissions to you for leads, registrations or sales.It is extremely easy to join. And it is totally free and there are no personal purchase requirements.When you join an Affiliate program, just figure out a clever way to promote the product or service effectively and then sit back and watch your income grow.The most effective way to promote your Affiliate program is using pay-per-click search engines of which GOOGLE is the best. This is the best form of advertisement online today. You pay only when someone clicks on your advert. Fair enough I think.Google's advertising platform is called Google Adwords. It is the winner any day for the Internet marketer.I will invite you to take a minute and check out the best work on how you can profit from writing profitable GOOGLE ads. This material is prepared by one of the best internet marketers called Chris Carpenter.The e-book is call
This information can provide data on the results of implementing different elements of your promotional plan. If the web host does not provide access to website statistics, you can find these services offered for free on the Internet. An example is http://www.statcounter.com which provides free web traffic data analysis information.
Define Your Station Genre
It is important to define the genre or type of programming that your online broadcast station will use. This will allow you to focus the promotional efforts.
For example, your online broadcast station could have the genre of Country and Western music. This would allow you to focus on associating with that specific genre of music.
This genre can be further narrowed into sub categories. A example of this would be the primary genre of Country and Western music and the sub genre of Classical. The sub genre of Classical – Country and Western would encompass older Country and Western artists such as Hank Williams.
These sub categories can allow the creation of unique niche markets and increase audience potential
Online Communities
You need to research online communities and find ones that match the genre or type of programming that the station uses.
Some examples of online communities include : Forums / Bulletin Boards / IRC chat rooms / webrings.
Prior to posting comments to these online venues, you should carefully review the Acceptable Use Policy. It is important that you present yourself in a positive and professional manner through your interaction with the community.
Resourceful advertising techniques can be used while contributing to these online communities. Station logos or web links to your broadcast station web sites can be included with your contributions to these online communities as long as such activity is permitted.
Another form of online communities are Internet Web Rings. These are websites that link together because of common interests or activities. You can join a existing one or start a new one yourself. An example of an free web ring service is http://www.ezwebring.com.
Press Releases and Journalistic Articles
Press releases and journalistic articles can be written to help promote your Internet broadcast station.
Press releases cover events and activities that are occurring at your online broadcast station. These press releases can be submitted for free, to various portals on the Internet. An example of an online press release submission service is http://www.free-press-release.com.
Press releases should contain three elements :
- The introduction
Many people believe quite rightly, that there is no such thing as a free lunch, but the mistake they make is to extend this belief to any affiliate program that they wish to join.The strong belief is that affiliate programs that cost you nothing to join or free affiliate programs are not of much value. And neither can somebody make any serious money from them.This is of course not true. Actually, nothing can be further from the truth. This sort of belief about free affiliate programs demonstrates a total ignorance concerning what affiliate programs are all about. It also totally fails to appreciate the fact that the leading affiliate programs in the world are free, starting with one of the very first pioneer affiliate programs on the net, Amazon.com, dubbed the largest bookstore on earth. This web site became the giant it is today solely by riding on the back of its' affiliate program and affiliates.This belief also completely fails to appreciate the fact that registering to join an affiliate program does not earn somebody any cash. It is the hard work and mostly SEO skills that goes into marketing the affiliate program and most notably referring traffic to it that makes the whole difference.So a successful affiliate program for you is not based on how much you have to pay for the privilege to market it, rather it depends on one's marketing stra
This genre can be further narrowed into sub categories. A example of this would be the primary genre of Country and Western music and the sub genre of Classical. The sub genre of Classical – Country and Western would encompass older Country and Western artists such as Hank Williams.
These sub categories can allow the creation of unique niche markets and increase audience potential
Online Communities
You need to research online communities and find ones that match the genre or type of programming that the station uses.
Some examples of online communities include : Forums / Bulletin Boards / IRC chat rooms / webrings.
Prior to posting comments to these online venues, you should carefully review the Acceptable Use Policy. It is important that you present yourself in a positive and professional manner through your interaction with the community.
Resourceful advertising techniques can be used while contributing to these online communities. Station logos or web links to your broadcast station web sites can be included with your contributions to these online communities as long as such activity is permitted.
Another form of online communities are Internet Web Rings. These are websites that link together because of common interests or activities. You can join a existing one or start a new one yourself. An example of an free web ring service is http://www.ezwebring.com.
Press Releases and Journalistic Articles
Press releases and journalistic articles can be written to help promote your Internet broadcast station.
Press releases cover events and activities that are occurring at your online broadcast station. These press releases can be submitted for free, to various portals on the Internet. An example of an online press release submission service is http://www.free-press-release.com.
Press releases should contain three elements :
- The introduction
You'd like to go into business for yourself, and believe that the best way for you to become your own boss is to buy a franchise. You know it will takes time and money to be successful, and that's OK. But which franchise should you buy? Which makes the most sense for you?Here are some criteria that can help you make your decision:1. What products or services would you enjoy selling?What industries do you like, or dislike? Your best bet is to find a franchise in an industry you know at least a little bit about. All too typical is the case of the Chicago car salesman who decided to change careers and go into business for himself. He bought a basement waterproofing franchise but then found the business boring. He wanted to sell it, but sales weren't as high as he had expected they would be and he had trouble finding a buyer. He was stuck paying off the franchise fee and working at a business he didn't enjoy.2. How much money do you have available to invest?The amount of money you have available to invest in a franchise is an important factor. If you've only got $30,000 and the minimum investment for a specific franchise opportunity is $90,000, the opportunity isn't going to be right for you, no matter how much you like the company.3. What's the total cost of purchase?The franchise fee won't be your only expense. Find out what y
Another form of online communities are Internet Web Rings. These are websites that link together because of common interests or activities. You can join a existing one or start a new one yourself. An example of an free web ring service is http://www.ezwebring.com.
Press Releases and Journalistic Articles
Press releases and journalistic articles can be written to help promote your Internet broadcast station.
Press releases cover events and activities that are occurring at your online broadcast station. These press releases can be submitted for free, to various portals on the Internet. An example of an online press release submission service is http://www.free-press-release.com.
Press releases should contain three elements :
- The introduction
- The body of the press release
- The closing
You can find additional information regarding the writing of press releases here:
Tips, Guidelines and Templates for Writing and Effective Press Release http://www.nsti.org/press/prtips.html
Elements of an Effective Press Release http://www.netpreneur.org/news/prmachine/pr/default.html
Journalistic articles can be written featuring topics associated with your Internet broadcast station. These journalistic articles can be submitted for free, to various portals on the Internet. An example of an online journalistic article submission service is http://www.ezinearticles.com
Journalistic articles should contain three elements:
- The introduction
- The body of the journalistic article
- The closing or summary
You should also answer the following questions within the journalistic article :
- Who or what the article is about
- Where these events are taking place
- Why the article is being written
You can find additional information regarding the writing of journalistic articles here :
Writing a News Story http://www.mediawareness.ca/english/resources/special_initiatives/toolkit_resources/ tipsheets/writing_news_story.cfm
How to Write a News Story http://www.mediacollege.com/journalism/news/write-stories.html
It is important to write quality material for press releases or journalistic articles so that these items are accepted for content submission. Correct spelling and grammar are extremely important. It is recommended that some one review the material prior to submission.
Station Directories
There are specialized online directories for online broadcast stations that allow individual broadcast stations to submit their unique station information.
These directories are the equivalent of search engines designed specifically for online broadcast stations.
Most online station directories sort stations using various criteria.
Examples of common search criteria include: Format / Language / Genre / Location
http://www.comfm.com is a well known online broadcast station directory that allows free station listings.
http://www.scvi.net displays station logos and web address links for online broadcast stations that use the NSV / Theora video format.
Banner – Link Exchange
Numerous web sites allow people to swap website address links or graphic banners for free. You should stay away from link and banner exchange “ farms “. These are websites that contain no relevant information. Such websites provide negligible promotional value.
If you do not have a graphic banner for the broadcast station website, there are sites on the Internet that will allow you to create one at no cost. http://www.bannercreator.nu is a example of a free online banner creation site.
You can also ask associates, family and friends to display your station banner or web link on their websites.
Station Promotional Items
Items can be sold to help promote the online broadcast station.
Examples of such items include:
Hats / Cups / Shirts / Bumper Stickers
There are several Internet businesses that can help you create and sell such promotional items. Cafe Press is a well known example. This business handles the entire process from ordering to production and delivery of ordered items. Cafe Press offers a free basic sales package. More information can be found here : http://www.cafepress.com
Keeping Your Audience Loyal
As you promote your online broadcast station to attract more audience members, you should also provide incentives for the existing audience members to remain loyal.
Community interaction is an excellent method of retaining your current audience members. Some examples of this include :
- News letters
- Online Chat
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HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/80114/atriclecheck-Promoting-Your-Online-Radio-or-Television-Station.html">Promoting Your Online Radio or Television Station</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/80114/atriclecheck-Promoting-Your-Online-Radio-or-Television-Station.html]Promoting Your Online Radio or Television Station[/url]
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