1. Leave your site address on your voicemail. Customers are already calling you – why not entice them to visit your site so they can learn more about you and your products.
2. Offer coupons to your customers, but make them go to your web site to print them off.
3. Have an on-line contest.
4. Have a survey for your customers on your website. Have an incentive (i.e. 20% off their next purchase) if they complete the survey. They are also a great market research tool.
5. Make sure your site address is in your email signature.
6. Use your email account from your web site (i.e. yourname@yoursite.com. This is a soft sell, but it tells people where to look if they want more information about you.
7. Make press releases, and ensure they include your site address on them. You need to alert the relevant media about any innovations or developments with your business through a well written press release. Free publicity in newspaper and magazine articles are far more effective than purchased promotions, and they are free.
8. Promotional items like t-shirts and mugs should have your url on them. If you have a company vehicle, make sure it includes your domain name.
9. Give away free stuff on your web site. Examples are free pictures, articles, software, or anything else in your line of business. People will visit your site for the freebies, giving you the chance to sell your other products and services.
10. Participate in web-based discussion boards that are relevant to your business. Don’t just read entries, participate and help others. Don’t forget to include a link to your site in your signature, and people will click on the link to learn more about your expertise.
11. Purchase pay-per-click (ppc) advertising to get keyword targeted traffic. PPC are ads you place on other sites or on search result pages, usually through search engines like Google. You choose how much you want to spend, and the search words where you want your ad to appear. You only pay when customers click on your ad. Your ad will show up under “sponsored links”.
12. Any stationary should include you’re a URL. Business cards, letterhead and envelopes should all have your domain name.
13. Use on-line auctions like e-bay to sell your products, and include a link to your site.
    What to Do When Your Boss Talks Too Much
    What do you do if your boss takes up your time talking about other people in the office? You may dislike hearing gossip, and you want to complete the work on your desk.Here are some possibilities.1) Defer the conversation. Say, "I'd really like to hear what you have to say, and I'm working on this project. How about if we talk later during lunch?" This often works, especially if you b
    our customers on your website. Have an incentive (i.e. 20% off their next purchase) if they complete the survey. They are also a great market research tool.
14. Make sure your site address is in your email signature.
15. Use your email account from your web site (i.e. yourname@yoursite.com. This is a soft sell, but it tells people where to look if they want more information about you.
16. Make press releases, and ensure they include your site address on them. You need to alert the relevant media about any innovations or developments with your business through a well written press release. Free publicity in newspaper and magazine articles are far more effective than purchased promotions, and they are free.
17. Promotional items like t-shirts and mugs should have your url on them. If you have a company vehicle, make sure it includes your domain name.
18. Give away free stuff on your web site. Examples are free pictures, articles, software, or anything else in your line of business. People will visit your site for the freebies, giving you the chance to sell your other products and services.
19. Participate in web-based discussion boards that are relevant to your business. Don’t just read entries, participate and help others. Don’t forget to include a link to your site in your signature, and people will click on the link to learn more about your expertise.
20. Purchase pay-per-click (ppc) advertising to get keyword targeted traffic. PPC are ads you place on other sites or on search result pages, usually through search engines like Google. You choose how much you want to spend, and the search words where you want your ad to appear. You only pay when customers click on your ad. Your ad will show up under “sponsored links”.
21. Any stationary should include you’re a URL. Business cards, letterhead and envelopes should all have your domain name.
22. Use on-line auctions like e-bay to sell your products, and include a link to your site
    Google CEO Eric Schmidt on Privacy, Outhouses & Proprietary Algorithms
    San Jose Search Engine Strategies 2006The sensitivity of search string data is suddenly on everyone's mind due to news of the AOL data leak on a research site this week. Search Engine Watch editor Danny Sullivan is set to interview Google CEO Eric Schmidt in the premier event of the Search Engine Strategies show in San Jose. Guess what his first question is? Give us your thoughts on search d
    relevant media about any innovations or developments with your business through a well written press release. Free publicity in newspaper and magazine articles are far more effective than purchased promotions, and they are free.
23. Promotional items like t-shirts and mugs should have your url on them. If you have a company vehicle, make sure it includes your domain name.
24. Give away free stuff on your web site. Examples are free pictures, articles, software, or anything else in your line of business. People will visit your site for the freebies, giving you the chance to sell your other products and services.
25. Participate in web-based discussion boards that are relevant to your business. Don’t just read entries, participate and help others. Don’t forget to include a link to your site in your signature, and people will click on the link to learn more about your expertise.
26. Purchase pay-per-click (ppc) advertising to get keyword targeted traffic. PPC are ads you place on other sites or on search result pages, usually through search engines like Google. You choose how much you want to spend, and the search words where you want your ad to appear. You only pay when customers click on your ad. Your ad will show up under “sponsored links”.
27. Any stationary should include you’re a URL. Business cards, letterhead and envelopes should all have your domain name.
28. Use on-line auctions like e-bay to sell your products, and include a link to your site
    Fake Plants Look So Real
    I had a lunch meeting in an office building with a large open atrium the other day. It was a very nice spring day and the atrium was filled with sunlight. On the edges of the space were large trees and full green plants. These plants closely surrounded tables and chairs.We had our meeting in the atrium because it felt like being outside without the chill of a typical Midwest spring day. Af
    ine of business. People will visit your site for the freebies, giving you the chance to sell your other products and services.
29. Participate in web-based discussion boards that are relevant to your business. Don’t just read entries, participate and help others. Don’t forget to include a link to your site in your signature, and people will click on the link to learn more about your expertise.
30. Purchase pay-per-click (ppc) advertising to get keyword targeted traffic. PPC are ads you place on other sites or on search result pages, usually through search engines like Google. You choose how much you want to spend, and the search words where you want your ad to appear. You only pay when customers click on your ad. Your ad will show up under “sponsored links”.
31. Any stationary should include you’re a URL. Business cards, letterhead and envelopes should all have your domain name.
32. Use on-line auctions like e-bay to sell your products, and include a link to your site
    Project Management Confidence
    If you have been doing project management for a while, your confidence has probably gotten an occasional shaking. And the resulting lack of confidence hurts you, but it also hurts your team members who need you to be confident and not self-conscious. You’re their leader after all, and they want you to have a strong plan, vision, self-esteem and the confidence to lead.Obsessing over our perso
    lace on other sites or on search result pages, usually through search engines like Google. You choose how much you want to spend, and the search words where you want your ad to appear. You only pay when customers click on your ad. Your ad will show up under “sponsored links”.
33. Any stationary should include you’re a URL. Business cards, letterhead and envelopes should all have your domain name.
34. Use on-line auctions like e-bay to sell your products, and include a link to your site.
35. Have an electronic or print newsletter with a link to your site. Newsletters are important because they keep your name in front of your customers.
36. Submit your site to the yellow pages on-line and other directories for your industry.
37. If you have a storefront, put a sign in the window when you are closed that reads” Open 24/7 at www.yoursite.com.
38. Purchase ads in other email newsletters that reach your target audience.

I haven’t listed every way to promote your site, but if you take some time and adapt these strategies to your industry, you are sure to be found. You can find traffic beyond the search engines! Be found and have fun!