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Will You Add? - Web Site Promotion: Branding With Banners
How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.Did you know that the media finds a large percentage of their story ideas on the Internet ? Writing a good press release will answer the 4 W’s , Who, What, Where, When , and Why in the content of the press. Have a strong headline that will grab the attention of the journalist. It is important to have your keywords in the headline. Don’t write the press release trying to sell your products or services. Your goal is to educate the journalist because they tune into one station which is What’s In It For Me (WIIFM) and their target audience/readers.So, next time you release something newsworthy, submit it to online Press Re
Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page.
Do you sell software? Put that on a banner and link it to your software description/ order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
NOTE: Don’t forget to put a sign up form on every page for your newsletter and a link for swapping links or classified ads. If you do not know how to do this or don’t have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing.com/articles/.
Once you have your banners out there, don’t slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the different exchange services. A banner that isn’t new on Banner Exchange A
Putting together a resume is not an easy feat, and many job seekers are so relieved to be done with this arduous task that they can’t wait to be done with it. Recall though, that your resume is a marketing tool and is the first impression an employer gets of you. A great resume will entice an employer to invite you in for a personal interview, while a fair to average resume will get pushed aside and ignored. Therefore, it is in your best interest to make your resume as strong as possible.To help you in this task, review your resume against the following resume writing quick tips. These guidelines will help you evaluate your resume and identify those areas that may need more work.- Overall Resume Review:Is your resume well laid out? Is it pleasing to the eye?Is your resume less than one page if you are a student or new to the workforce? Is it less than three pages if you are an experienced professional?Have you chosen legible fon
Banner ads and banner exchanges are great tools for branding your site. Even better, most banner ads can be shown for free through banner swaps. It isn't necessary to purchase ads to have a successful branding campaign.
You must however, remember the most important part about using banners for branding --The Brand! Never create a banner, button, or other graphic to submit to any exchange be it banner ads, reciprocal links, etc., that does not have your name, logo, or tag line (Slogan) on it.
Try to get two of the three on it if you can, and always have a call to action on the banner; such as, "Click Here!", "Sign up today!", or "Limited Time!" to get the viewer to click on the link and visit your site.
Whether they purchase or not is not important - well, not the main thing -- getting your brand (Site, name, product, etc.) in front of the potential customer is the goal for a first time viewer of your banner.
The whole idea behind branding is getting your name or face out there over and over again so people who are surfing see you everywhere they go!
Are you more likely to purchase a product from someone you have never heard of or someone you know has been around a long time because you remember their name, logo or tag line? "Surely they must be legit, or I would not see them advertised everywhere!" is what you want people to think whenever they see your ad or are at your site and getting ready to make a purchase.
The biggest mistake people make is expecting a huge click through rate on a banner the very first time it is put out there and then quitting when that does not happen. Don’t think of banner ads as a one-time thing. People rarely click on a banner the first, second or even third time they see it.
Think of a banner ad as your big golden arches. The first time you see it you ask, "What is it?"
The second time you see it, you remember, "Oh yes that’s that hamburger place."
And maybe the third time you see it you say, "Hey, I think I will try one of those hamburgers!"
Hopefully, by the third, fourth or fifth time someone sees your name or logo on a banner ad they will "Try your burger" too!
Here are some resources to give you a head start in branding yourself using banner advertising:
Banner Exchanges: This list updated 4/16/05
The main one I recommend is BannersGoMLM. (http://www.bannersgomlm.com)
They give you a 1 to 1 ratio and you can earn banner exposures based on the credits earned by people who sign up through you.
Some others you can try out are:
BannerSwap (http://www.bannerswap.com)
Offers a 1:2 ratio and supports following banner dimensions: 468x60; 500x350; 160x600; 88x31; 468x60 Flash Banners
Exchange-it (http://www.exchange-it.com) Offers a 2:1 ratio; 468x60 banners
WorldBE ( http://www.worldbe.com)
Offers the top 50% performing members an exchange ratio of 1:1. The next-best performing 25% of members receive a 4:3 exchange ratio while the last 25% receive a 2:1 exchange ratio.
123Banners: (http://www.123banners.com) Offers a 2:1 ratio; 468x60 banners
Link Buddies: (http://linkbuddies.com) Established in 1997!
Click Through Ratio* Exchange Rate
Top 1% of all LinkBuddies Members 1:1
Top 10% of all LinkBuddies Members 4:3
Top 25% of all LinkBuddies Members 3:2
Top 75% of all LinkBuddies Members 2:1
Top 90% of all LinkBuddies Members 5:2
Bottom 10% of all LinkBuddies Members 10:1
All LinkBuddies member needs to achieve 100 impressions within two weeks to be eligible for sliding exchange rates.
Provides you an easy-to-use three step wizard to create up to ten banners. 468x60 banners
Online Banner Creation Sites:
Free:
Here are some places you can create banners (and buttons and other linked graphics) "on the fly" so to speak. The ones I have listed here are free, there are tons more that have annual fees. Some of the ones below also offer a "for fee" version. Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
Creative Connectivity: (http://www.crecon.com/banners.html)
The original one I have used for years until I got the nifty little software program from Xara.
Banner Creator: http://www.bannercreator.nu/ main page the banner generator is here: http://www.bannercreator.nu/banner-maker.html
Banner Forge http://bannerforge.com All the standard sizes plus a 120x240 vertical size.
Fee:
These sites charge an annual or per banner fee, but you usually get a larger choice of graphics and a better customization service. Some are do-it-yourself and others are professional services that have graphic artists create your banner for you.
Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
http://www.quickbanner.com Nice looking banners of all sizes. Flash and other advanced banners starting at $14.95.
You can still get some .GIF banners (468x60) and buttons (88x33) for free.
Cool Banners: (http://coolbanners.com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.
Strategic Solutions: (http://www.ss-banners.com/ ) Standard size banners (486x60) as static, html, animated or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.
Where to Place Your Banners:
You know where to start, now you have to decide where to put those banners you are swapping. It is better to link to a sub page than your homepage so target the offers on your banners (Not leaving off your logo or name though!) to specific pages on your site.
Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page.
Do you sell software? Put that on a banner and link it to your software description/ order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
NOTE: Don’t forget to put a sign up form on every page for your newsletter and a link for swapping links or classified ads. If you do not know how to do this or don’t have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing.com/articles/.
Once you have your banners out there, don’t slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the different exchange services. A banner that isn’t new on Banner Exchange A
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you’ll see offers to submit your site to a scadzillion sites for some low nominal fee.Yeah right. It’s enough to make Pinocchio's nose grow!Because it’s just not true. Basically there are really only three search engines that count. Google snags more than 60% of all searches. Yahoo 23%. While MSN search has less than 10%. Which leaves a bit over 5% for the remaining scadzillions to fight over.So don’t fall for the line those snake oil salesmen would have you believe. You know? That submitting to all known search engines will have the bots lining up like addicts at a methadone clinic to get at your site. With traffic following your high search engine rankings shortly thereafter.Besides it's not even necessary. Since if you have just one link from a site already in Google or Yahoo those bots will find you. Sooner or
The biggest mistake people make is expecting a huge click through rate on a banner the very first time it is put out there and then quitting when that does not happen. Don’t think of banner ads as a one-time thing. People rarely click on a banner the first, second or even third time they see it.
Think of a banner ad as your big golden arches. The first time you see it you ask, "What is it?"
The second time you see it, you remember, "Oh yes that’s that hamburger place."
And maybe the third time you see it you say, "Hey, I think I will try one of those hamburgers!"
Hopefully, by the third, fourth or fifth time someone sees your name or logo on a banner ad they will "Try your burger" too!
Here are some resources to give you a head start in branding yourself using banner advertising:
Banner Exchanges: This list updated 4/16/05
The main one I recommend is BannersGoMLM. (http://www.bannersgomlm.com)
They give you a 1 to 1 ratio and you can earn banner exposures based on the credits earned by people who sign up through you.
Some others you can try out are:
BannerSwap (http://www.bannerswap.com)
Offers a 1:2 ratio and supports following banner dimensions: 468x60; 500x350; 160x600; 88x31; 468x60 Flash Banners
Exchange-it (http://www.exchange-it.com) Offers a 2:1 ratio; 468x60 banners
WorldBE ( http://www.worldbe.com)
Offers the top 50% performing members an exchange ratio of 1:1. The next-best performing 25% of members receive a 4:3 exchange ratio while the last 25% receive a 2:1 exchange ratio.
123Banners: (http://www.123banners.com) Offers a 2:1 ratio; 468x60 banners
Link Buddies: (http://linkbuddies.com) Established in 1997!
Click Through Ratio* Exchange Rate
Top 1% of all LinkBuddies Members 1:1
Top 10% of all LinkBuddies Members 4:3
Top 25% of all LinkBuddies Members 3:2
Top 75% of all LinkBuddies Members 2:1
Top 90% of all LinkBuddies Members 5:2
Bottom 10% of all LinkBuddies Members 10:1
All LinkBuddies member needs to achieve 100 impressions within two weeks to be eligible for sliding exchange rates.
Provides you an easy-to-use three step wizard to create up to ten banners. 468x60 banners
Online Banner Creation Sites:
Free:
Here are some places you can create banners (and buttons and other linked graphics) "on the fly" so to speak. The ones I have listed here are free, there are tons more that have annual fees. Some of the ones below also offer a "for fee" version. Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
Creative Connectivity: (http://www.crecon.com/banners.html)
The original one I have used for years until I got the nifty little software program from Xara.
Banner Creator: http://www.bannercreator.nu/ main page the banner generator is here: http://www.bannercreator.nu/banner-maker.html
Banner Forge http://bannerforge.com All the standard sizes plus a 120x240 vertical size.
Fee:
These sites charge an annual or per banner fee, but you usually get a larger choice of graphics and a better customization service. Some are do-it-yourself and others are professional services that have graphic artists create your banner for you.
Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
http://www.quickbanner.com Nice looking banners of all sizes. Flash and other advanced banners starting at $14.95.
You can still get some .GIF banners (468x60) and buttons (88x33) for free.
Cool Banners: (http://coolbanners.com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.
Strategic Solutions: (http://www.ss-banners.com/ ) Standard size banners (486x60) as static, html, animated or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.
Where to Place Your Banners:
You know where to start, now you have to decide where to put those banners you are swapping. It is better to link to a sub page than your homepage so target the offers on your banners (Not leaving off your logo or name though!) to specific pages on your site.
Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page.
Do you sell software? Put that on a banner and link it to your software description/ order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
NOTE: Don’t forget to put a sign up form on every page for your newsletter and a link for swapping links or classified ads. If you do not know how to do this or don’t have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing.com/articles/.
Once you have your banners out there, don’t slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the different exchange services. A banner that isn’t new on Banner Exchange A
OK...So you're tired, frustrated and almost ready to give up on your dreams? Well, don't. Instead, take a deep breath, relax. You've found what you've been looking for. You want to get to the top of your company's compensation plan? Here are 5 simple steps that will get you there.Step 1. Make Up Your Mind.You may think you've made up your mind to get to the top, but you haven't. You'll know when you do. If you've not decided consciously to get to the top, chances are you won't. Make up your mind about it. Think about it. How will getting to the top of your compensation plan change your life? Will your family be affected? How? No, really, think about it. Once you've thought about it, if you still want it, then make up your mind. A mind made up will not waver easily. So whatever happens, DON'T change your mind. This is a solid promise to yourself and the beginning of a miracle.Step 2. Write It Down.Writing this goal down engages your mind,
Exchange-it (http://www.exchange-it.com) Offers a 2:1 ratio; 468x60 banners
WorldBE ( http://www.worldbe.com)
Offers the top 50% performing members an exchange ratio of 1:1. The next-best performing 25% of members receive a 4:3 exchange ratio while the last 25% receive a 2:1 exchange ratio.
123Banners: (http://www.123banners.com) Offers a 2:1 ratio; 468x60 banners
Link Buddies: (http://linkbuddies.com) Established in 1997!
Click Through Ratio* Exchange Rate
Top 1% of all LinkBuddies Members 1:1
Top 10% of all LinkBuddies Members 4:3
Top 25% of all LinkBuddies Members 3:2
Top 75% of all LinkBuddies Members 2:1
Top 90% of all LinkBuddies Members 5:2
Bottom 10% of all LinkBuddies Members 10:1
All LinkBuddies member needs to achieve 100 impressions within two weeks to be eligible for sliding exchange rates.
Provides you an easy-to-use three step wizard to create up to ten banners. 468x60 banners
Online Banner Creation Sites:
Free:
Here are some places you can create banners (and buttons and other linked graphics) "on the fly" so to speak. The ones I have listed here are free, there are tons more that have annual fees. Some of the ones below also offer a "for fee" version. Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
Creative Connectivity: (http://www.crecon.com/banners.html)
The original one I have used for years until I got the nifty little software program from Xara.
Banner Creator: http://www.bannercreator.nu/ main page the banner generator is here: http://www.bannercreator.nu/banner-maker.html
Banner Forge http://bannerforge.com All the standard sizes plus a 120x240 vertical size.
Fee:
These sites charge an annual or per banner fee, but you usually get a larger choice of graphics and a better customization service. Some are do-it-yourself and others are professional services that have graphic artists create your banner for you.
Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
http://www.quickbanner.com Nice looking banners of all sizes. Flash and other advanced banners starting at $14.95.
You can still get some .GIF banners (468x60) and buttons (88x33) for free.
Cool Banners: (http://coolbanners.com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.
Strategic Solutions: (http://www.ss-banners.com/ ) Standard size banners (486x60) as static, html, animated or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.
Where to Place Your Banners:
You know where to start, now you have to decide where to put those banners you are swapping. It is better to link to a sub page than your homepage so target the offers on your banners (Not leaving off your logo or name though!) to specific pages on your site.
Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page.
Do you sell software? Put that on a banner and link it to your software description/ order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
NOTE: Don’t forget to put a sign up form on every page for your newsletter and a link for swapping links or classified ads. If you do not know how to do this or don’t have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing.com/articles/.
Once you have your banners out there, don’t slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the different exchange services. A banner that isn’t new on Banner Exchange A
As John Paul Getty, the oil billionaire, once observed the only way to become seriously wealthy is to own your own business. Easy if you are entrepreneurial by nature, less easy if you are not. There is, however, one sort of business that can be set up without much capital and with little or no risk yet which has the potential to turn anyone into a multi-millionaire. A business, furthermore, that doesn’t require experience or specialist skills and which can be started at home on a part-time basis. In fact, all you need to get this business going is access to a computer with a broadband connection and a digital camera.Ever since eBay was launched in 1994 the media has been full of stories about how ordinary individuals have become richer than their wildest dreams of avarice thanks to the online auction site. Only this summer, for instance, Entrepreneur magazine carried a feature on ten young entrepreneurs (none over the age of 30) who have built up vast, intern
The original one I have used for years until I got the nifty little software program from Xara.
Banner Creator: http://www.bannercreator.nu/ main page the banner generator is here: http://www.bannercreator.nu/banner-maker.html
Banner Forge http://bannerforge.com All the standard sizes plus a 120x240 vertical size.
Fee:
These sites charge an annual or per banner fee, but you usually get a larger choice of graphics and a better customization service. Some are do-it-yourself and others are professional services that have graphic artists create your banner for you.
Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service".
http://www.quickbanner.com Nice looking banners of all sizes. Flash and other advanced banners starting at $14.95.
You can still get some .GIF banners (468x60) and buttons (88x33) for free.
Cool Banners: (http://coolbanners.com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.
Strategic Solutions: (http://www.ss-banners.com/ ) Standard size banners (486x60) as static, html, animated or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.
Where to Place Your Banners:
You know where to start, now you have to decide where to put those banners you are swapping. It is better to link to a sub page than your homepage so target the offers on your banners (Not leaving off your logo or name though!) to specific pages on your site.
Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page.
Do you sell software? Put that on a banner and link it to your software description/ order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
NOTE: Don’t forget to put a sign up form on every page for your newsletter and a link for swapping links or classified ads. If you do not know how to do this or don’t have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing.com/articles/.
Once you have your banners out there, don’t slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the different exchange services. A banner that isn’t new on Banner Exchange A
We were all born with five senses, each helping us to make generalizations about the world. You should engage all five sensations when trying to persuade an audience. However, keep in mind that there are three dominant senses we gravitate toward. They are sight, hearing, and feeling, or, visual, auditory, and kinesthetic sensations.When we learn, 75 percent comes to us visually, 13 percent comes through hearing, and 12 percent comes through smell, taste and touch. Most people tend to favor one of these perceptions over the others. As a Master Persuader, you need to identify and use your prospect's dominant perspective on the world. Granted, we generally make use of all three senses, but the point is to find the dominant perception. As you determine the dominant mode, consider the size of your audience. If you are speaking to one person, for example, you would want to pinpoint the one perception that is dominant in that person. If you have an audience of one
Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page.
Do you sell software? Put that on a banner and link it to your software description/ order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
NOTE: Don’t forget to put a sign up form on every page for your newsletter and a link for swapping links or classified ads. If you do not know how to do this or don’t have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing.com/articles/.
Once you have your banners out there, don’t slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the different exchange services. A banner that isn’t new on Banner Exchange A can be swapped to banner Exchange B and start out new again!
After that, move it to Banner Exchange C, until you rotate it back to where you started- and guess what? Enough time has passed that you can use it in Banner Exchange A again and it is fresh all over again.
Ok, now that you are all ready to brand yourself- get out there and start submitting your banner!
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