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  • Will You Add? - Testimonials - Worth Their Weight In Gold

    Outsourcing Home Based Business Work, It's Not Just For Large Companies
    Outsourcing work can be used by small business owners to help them advance their companies quicker. When it comes to the term ‘outsourcing’ many people envision large corporations sending jobs overseas, well there are many resources for the small business owner to ta
    decision between using two plumbers. One tells you how great he is. The other sends you a letter and includes with that a list of testimonials from 100 happy customers – which one are you most likely to go with?

    • Testimonials make a big difference!

    What do you

    Not-So-Human Resources
    How do human resources departments decide to give up their own humanity? Does it happen overnight, I wonder, or is it more often a gradual decline into anonymity--a slippery slope that lands them in the muck without anyone's conscious intention?Someone once tol
    Testimonials are an incredibly powerful tool – they often make the sale all by themselves. But yet, they are overlooked by far too many business owners.

    How do you get them?

    • Tell your customers that you need a nice letter that you can show to difficult prospects to reassure them that they are making the right buying decision.

    • Ask all your customers – yes, every single one of them.

    • Ask them to e-mail you or even to scribble it on a piece of paper when you are with them.

    • Ask them over the telephone and write it down yourself.

    • Often people are too busy – write the testimonial yourself and ask them if it is ok for you to use it.

    • Don’t let anybody who has been happy with your service walk away without getting their testimonial.

    • If you’re stuck, try these words: “Thank you for your kind words. Much appreciated! I wonder how you would feel about me using the following testimonial statement within my marketing?”

    What for?

    • It builds credibility like nothing else on this planet.

    • Imagine you have to make a decision between using two plumbers. One tells you how great he is. The other sends you a letter and includes with that a list of testimonials from 100 happy customers – which one are you most likely to go with?

    • Testimonials make a big difference!

    What do you

    Project Managers and Technical Writers: The Outsiders that Make Tech Work
    Project managers need to create plans, form teams and keep track of all of the challenges and deadlines that are part of today's fast paced product development cycle. They stand in the center of a crowd of different people, and have to unite and guide them towards a s
    spects to reassure them that they are making the right buying decision.

    • Ask all your customers – yes, every single one of them.

    • Ask them to e-mail you or even to scribble it on a piece of paper when you are with them.

    • Ask them over the telephone and write it down yourself.

    • Often people are too busy – write the testimonial yourself and ask them if it is ok for you to use it.

    • Don’t let anybody who has been happy with your service walk away without getting their testimonial.

    • If you’re stuck, try these words: “Thank you for your kind words. Much appreciated! I wonder how you would feel about me using the following testimonial statement within my marketing?”

    What for?

    • It builds credibility like nothing else on this planet.

    • Imagine you have to make a decision between using two plumbers. One tells you how great he is. The other sends you a letter and includes with that a list of testimonials from 100 happy customers – which one are you most likely to go with?

    • Testimonials make a big difference!

    What do you

    The Benefits of a Strong Sales Letter
    When it comes to business, image is everything. It stands as the pillar of how your prospective customers view you. It can mean the difference when they reach for the phone to contact you or your competitor. One of the best and most effective vehicles to convey your b
    te it down yourself.

    • Often people are too busy – write the testimonial yourself and ask them if it is ok for you to use it.

    • Don’t let anybody who has been happy with your service walk away without getting their testimonial.

    • If you’re stuck, try these words: “Thank you for your kind words. Much appreciated! I wonder how you would feel about me using the following testimonial statement within my marketing?”

    What for?

    • It builds credibility like nothing else on this planet.

    • Imagine you have to make a decision between using two plumbers. One tells you how great he is. The other sends you a letter and includes with that a list of testimonials from 100 happy customers – which one are you most likely to go with?

    • Testimonials make a big difference!

    What do you

    Winning Marketing Surveys
    Are you planning a marketing survey in the near future and you are unsure how to get the best results? Here are ten time-tested tips that will dramatically improve your survey results:Clearly define the survey’s purpose.Usually surveys are conducted to
    rds: “Thank you for your kind words. Much appreciated! I wonder how you would feel about me using the following testimonial statement within my marketing?”

    What for?

    • It builds credibility like nothing else on this planet.

    • Imagine you have to make a decision between using two plumbers. One tells you how great he is. The other sends you a letter and includes with that a list of testimonials from 100 happy customers – which one are you most likely to go with?

    • Testimonials make a big difference!

    What do you

    Ten Crucial Questions
    I'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of success than they wo
    decision between using two plumbers. One tells you how great he is. The other sends you a letter and includes with that a list of testimonials from 100 happy customers – which one are you most likely to go with?

    • Testimonials make a big difference!

    What do you do with them?

    • Put them in places where your current and new customers can see them.

    • This reinforces your credibility.

    • Put it on your website.

    • Put your testimonials into folders and give every one of your salespeople such a folder – this folder by itself will more often than not push aside the resistance from an unwilling buyer.

    • Send it out with your product saying “And now you too have joined the ranks of these other happy customers…” This confirms that the buyer has made the right decision.

    Get testimonials – everywhere you can!
    Use testimonials – everywhere you can!

    Testimonials will help pave your way to a successful business. It really is worth the effort.

    Happy Testimonial Hunting.

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