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Will You Add? - The 7 C's of Personal Branding Success
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your client’s experiences and perceptions of your product
Confidence: You’ll find confidence at the backbone of self-esteem. It is our confidence that makes us unstoppable and drives us forward. Let’s not confuse confidence with arrogance, which is a sign of insecurity or poor social skills. True confidence knows no limitations and strives for solutions. How are you acting on this key in your every day life?<
Perfect Wealth Formula, the latest business on the block. Is this the program to flock to or is it just another program promising false hope? I myself have worked online now for about 2 years, throughout that time I have tried, failed and succeeded at many online business programs. It was only some months back that I got into the whole 2 up business model and began generating sales, although painfully passing sales to my sponsor to get 'qualified' I was quite happy. The industry for sure needed something new,
Larger companies strive to establish a relationship with their target audience by making their brand feel more personal or relatable. This is one of the reasons why spokespeople are such a commodity – larger companies piggy back off of the relationship an audience has with that spokesperson. Those experiences are then tied directly to their product or service thanks to the Personal Brand draw of their spokesperson.
Take Tiger Woods for example. W hen he is hired by Nike to represent their latest ad campaign, the mere image of him stands for perseverance, determination and overall excellence. Nike benefits from those perceptions simply by having Tigers brand lined up with theirs.
You don’t have to take such expensive measures, as a small business owner, because you have the ideal spokesperson to represent your brand – YOU!
With that said, there are 7 keys (the 7 C’s) your brand must possesses to establish that personal touch, and ultimate loyal following, with your target audience. They are:
Character: Everything begins and ends with you. Your character is at the heart of your brand. As you develop your Personal Brand, if you discover that your character shows up in a less than favorable way, use this as an opportunity to grow. Without a strong character, the remaining six success principles won’t matter to anyone.
Commitment: Not surprisingly, when others see that you are a committed individual, they will join in helping you achieve your goals. We are attracted to people that follow-through on their word and have a “no matter what” attitude. When you are committed, you deliver on your promise and show the value of your Personal Brand. Great brands are built on this C – make yours one of those brands.
Confidence: You’ll find confidence at the backbone of self-esteem.
It is our confidence that makes us unstoppable and drives us forward. Let’s
not confuse confidence with arrogance, which is a sign of insecurity or poor
social skills. True confidence knows no limitations and strives for solutions.
How are you acting on this key in your every day life? The Four Questions That Can Help You Focus Your Advertising
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.After all, some
Take Tiger Woods for example. W hen he is hired by Nike to represent their latest ad campaign, the mere image of him stands for perseverance, determination and overall excellence. Nike benefits from those perceptions simply by having Tigers brand lined up with theirs.
You don’t have to take such expensive measures, as a small business owner, because you have the ideal spokesperson to represent your brand – YOU!
With that said, there are 7 keys (the 7 C’s) your brand must possesses to establish that personal touch, and ultimate loyal following, with your target audience. They are:
Character: Everything begins and ends with you. Your character is at the heart of your brand. As you develop your Personal Brand, if you discover that your character shows up in a less than favorable way, use this as an opportunity to grow. Without a strong character, the remaining six success principles won’t matter to anyone.
Commitment: Not surprisingly, when others see that you are a committed individual, they will join in helping you achieve your goals. We are attracted to people that follow-through on their word and have a “no matter what” attitude. When you are committed, you deliver on your promise and show the value of your Personal Brand. Great brands are built on this C – make yours one of those brands.
Confidence: You’ll find confidence at the backbone of self-esteem. It is our confidence that makes us unstoppable and drives us forward. Let’s not confuse confidence with arrogance, which is a sign of insecurity or poor social skills. True confidence knows no limitations and strives for solutions. How are you acting on this key in your every day life?<
I have dealt with many companies, read many books, and looked at images. Many times there are spelling or grammatical errors. I realize that it is very difficult to catch every error and my materials are no exception. No matter how many times you pass the words by a team, something will always be overlooked. If you take time to look at your materials with a fine tooth comb, you may still miss a small error. What you should be doing is proof reading absolutely everything that you send out. One spelling or gram
With that said, there are 7 keys (the 7 C’s) your brand must possesses to establish that personal touch, and ultimate loyal following, with your target audience. They are:
Character: Everything begins and ends with you. Your character is at the heart of your brand. As you develop your Personal Brand, if you discover that your character shows up in a less than favorable way, use this as an opportunity to grow. Without a strong character, the remaining six success principles won’t matter to anyone.
Commitment: Not surprisingly, when others see that you are a committed individual, they will join in helping you achieve your goals. We are attracted to people that follow-through on their word and have a “no matter what” attitude. When you are committed, you deliver on your promise and show the value of your Personal Brand. Great brands are built on this C – make yours one of those brands.
Confidence: You’ll find confidence at the backbone of self-esteem. It is our confidence that makes us unstoppable and drives us forward. Let’s not confuse confidence with arrogance, which is a sign of insecurity or poor social skills. True confidence knows no limitations and strives for solutions. How are you acting on this key in your every day life?<
How does a small company or individual eBay seller who wants to get big one day do it? The answer is easy - they work hard to stand out from an already crowded field to have their product, service and name recognized before the others.This can be acheived several ways:First, is to simply have a better product than your competition does.Next, is to do it better and faster than the other guy.Yet another way to separate yourself from the crowd is to deliver your merchandise in a way t
Commitment: Not surprisingly, when others see that you are a committed individual, they will join in helping you achieve your goals. We are attracted to people that follow-through on their word and have a “no matter what” attitude. When you are committed, you deliver on your promise and show the value of your Personal Brand. Great brands are built on this C – make yours one of those brands.
Confidence: You’ll find confidence at the backbone of self-esteem. It is our confidence that makes us unstoppable and drives us forward. Let’s not confuse confidence with arrogance, which is a sign of insecurity or poor social skills. True confidence knows no limitations and strives for solutions. How are you acting on this key in your every day life?<
We are all aware that establishing a good name in the business is a hard thing to do. There are lots of factors you need to consider in order for you to be successful in what you do. On the contrary, establishing a business name in the market can be a smooth transaction or it could be an awkward citation.With the many business entrepreneurs that are sprouting at present it is yet indeed hard to make a name. The many campaign propaganda used at present can help to significantly establish a good name and
Confidence: You’ll find confidence at the backbone of self-esteem. It is our confidence that makes us unstoppable and drives us forward. Let’s not confuse confidence with arrogance, which is a sign of insecurity or poor social skills. True confidence knows no limitations and strives for solutions. How are you acting on this key in your every day life?
Competence: Being competent is more than just knowing a skill. True competence comes from having failed, dusted yourself off and tried again. Competence is what separates the amateurs from the professionals. The more competent you become, the more competence you will project through your Personal Brand and the more loyal your brand following.
Consistency: We respect those that show us consistency through their actions. A great idea not followed through on is fleeting. Consistency takes continuous effort. Without consistency, your efforts are diluted over time and ineffective. If you are inconsistent in how you communicate your Personal Brand, your brand will confuse and eventually loose interest in the eyes of your target audience.
Creativity: Life doesn’t offer us a blueprint for success, which means we must ignite our creativity to achieve. Those that are creative live out of their imaginations. As life evolves, and thankfully it does, the creative are in great demand because they are always seeking out solutions to new challenges. How about you? Are you seeking out new solutions or are you stuck in what was?
Courage: Courage looks fear in the eye and laughs. It sees only what is possible. Getting clear on your brand attributes means revealing yourself – flaws and all. It takes courage to recognize that sometimes, you must let go of who you were in order to become who you were meant to be. Personal power and courage go hand in hand – I believe they are one in the same.
© 2006 – Liz Pabon. All rights reserved.
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