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Will You Add? - How To Get Free Advertising By Giving Away Online Content
Tips for Designing a Market Research Questionnaire
10 Steps Towards Designing an Effective Questionnaire1. What are you trying to find out?A good questionnaire is designed so that your results will tell you what you want to find out. Start by writing down what you are trying to do in a few clear sentences, and design your questionnaire around this.2. How are you going to use the information? There is no point conducting research if the results aren't going to be used - make sure you know why you are asking the questions in the first place. Make sure you cover everything you will need when it come to analysing the answers. e.g. maybe you want to compare answers given by men and women. You can only do this if you've remembered to record the gender of each respondent on each questionnaire.3. Telephone, Postal, Web, Face-to-Face? There are many methods used to ask questions, and each has its good and bad points. For example, postal surveys can be cheap but responses can be low and can take a long time to receive, face-to-face can be expensive but will generate the fullest responses, web surveys can be cost-effective but hit and miss on response rates, and telephone can be costly, but will often generate high response rates, give fast turnaround and will allow for probing.eb site or in their e-zine. The r
10 Steps Towards Designing an Effective Questionnaire1. What are you trying to find out?A good questionnaire is designed so that your results will tell you what you want to find out. Start by writing down what you are trying to do in a few clear sentences, and design your questionnaire around this.2. How are you going to use the information? There is no point conducting research if the results aren't going to be used - make sure you know why you are asking the questions in the first place. Make sure you cover everything you will need when it come to analysing the answers. e.g. maybe you want to compare answers given by men and women. You can only do this if you've remembered to record the gender of each respondent on each questionnaire.3. Telephone, Postal, Web, Face-to-Face? There are many methods used to ask questions, and each has its good and bad points. For example, postal surveys can be cheap but responses can be low and can take a long time to receive, face-to-face can be expensive but will generate the fullest responses, web surveys can be cost-effective but hit and miss on response rates, and telephone can be costly, but will often generate high response rates, give fast turnaround and will allow for probing.eb site or in their e-zine. The r
Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The reI met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits
SEO No Nos
With search engine optimization (SEO) as one of the latest and greatest Internet marketing tools, there are many people who will try to cut corners by utilizing the technique in less that ethical ways. Here are a few of the DON’TS when it comes to SEO.The best technique for effective search engine optimization is to write an easy to read message and then find ways to appropriately include your keywords into the copy. Because keywords are the trigger to gaining a higher listing on a search engine, many people will do just the opposite when crafting their text, thus plugging the keyword into as many sentences as possible. The end-result is an objectionable message that runs the risk of being filtered as SPAM by the search engine.Have you ever had a site come up on a search engine only to find it was completely irrelevant to the subject you were searching? Often times these sites will use the deceptive approach of hiding the keyword in the background of the site. They will choose words that are commonly searched but do not relate to their product or service in any way, and will make them the same color as their background. An additional form of this technique is to make the keywords very small and placed in obscure locations on a page.Another method that is alluded to above is the use of k
way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The rWith search engine optimization (SEO) as one of the latest and greatest Internet marketing tools, there are many people who will try to cut corners by utilizing the technique in less that ethical ways. Here are a few of the DON’TS when it comes to SEO.The best technique for effective search engine optimization is to write an easy to read message and then find ways to appropriately include your keywords into the copy. Because keywords are the trigger to gaining a higher listing on a search engine, many people will do just the opposite when crafting their text, thus plugging the keyword into as many sentences as possible. The end-result is an objectionable message that runs the risk of being filtered as SPAM by the search engine.Have you ever had a site come up on a search engine only to find it was completely irrelevant to the subject you were searching? Often times these sites will use the deceptive approach of hiding the keyword in the background of the site. They will choose words that are commonly searched but do not relate to their product or service in any way, and will make them the same color as their background. An additional form of this technique is to make the keywords very small and placed in obscure locations on a page.Another method that is alluded to above is the use of k
AOL - MSN Beats Out Google
In the ongoing AOL sweepstakes, it appears MSN may be the winner over Google. So, what will it mean for all three companies?AOL On the Block?As you may know, the AOL unit at Time Warner has been thrashing around for the last year while trying to find a way to remain relevant. The problem for AOL, of course, is the continually decreasing use of dial-up modems as a method for accessing the Internet. Depending on the study you look act, dial-up modem access now accounts for approximately 40 percent of all Internet users. This number is consistently dropping as DSL and cable Internet access systems become more popular. The resulting struggles at AOL are having an interesting impact on the search engine wars.Google and MSN are trying to position themselves to dominate online search. The situation boils down as follows: Google is the king, MSN wants to be it. This situation takes on particularly interesting impact when one considers that Google now supplies ads and search results to AOL. In doing so, Google derives roughly 10 percent of its revenues from the AOL relationship.In the summer of 2005, rumors started that AOL was for sale. MSN and Google were obvious buyers. The only problem was both companies realized AOL was a good short term play, but a terrible long term one given the death o
example, give other people permission to use your article on their web site or in their e-zine. The rIn the ongoing AOL sweepstakes, it appears MSN may be the winner over Google. So, what will it mean for all three companies?AOL On the Block?As you may know, the AOL unit at Time Warner has been thrashing around for the last year while trying to find a way to remain relevant. The problem for AOL, of course, is the continually decreasing use of dial-up modems as a method for accessing the Internet. Depending on the study you look act, dial-up modem access now accounts for approximately 40 percent of all Internet users. This number is consistently dropping as DSL and cable Internet access systems become more popular. The resulting struggles at AOL are having an interesting impact on the search engine wars.Google and MSN are trying to position themselves to dominate online search. The situation boils down as follows: Google is the king, MSN wants to be it. This situation takes on particularly interesting impact when one considers that Google now supplies ads and search results to AOL. In doing so, Google derives roughly 10 percent of its revenues from the AOL relationship.In the summer of 2005, rumors started that AOL was for sale. MSN and Google were obvious buyers. The only problem was both companies realized AOL was a good short term play, but a terrible long term one given the death o
The RSS Promise for Internet Users
The RSS promise for end-users is simple:--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what’s new and without having their online subscriptions interfere with their personal and business e-mail communications;--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;--> the ability to receive rich-media content directly to their desktops, including audio and video content;--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!To bring the point home, let us inspect some of the content services already powered b
ion to use your article on their web site or in their e-zine. The rThe RSS promise for end-users is simple:--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what’s new and without having their online subscriptions interfere with their personal and business e-mail communications;--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;--> the ability to receive rich-media content directly to their desktops, including audio and video content;--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!To bring the point home, let us inspect some of the content services already powered b
The Basics of Real Estate License
Real estate is an industry that can help people experience great wealth. Many of the worlds richest people have made their money through real estate. It is no surprise that many people are looking into real estate as a career. Getting a real estate license allows you to help people buy and sell real estate. Each state has its own procedure on how to get a real estate license.A real estate license is required in every state in order to practice as a real estate agent or broker. To get a license a person must be 18 years old or older, graduated high school or have a GED, and pass a written licensing test. Some states require schooling or college course work. The reason for testing and licensing is that real estate can be complicated and the laws can be hard to understand.There are two levels of licensing in each state. A real estate agent can be a broker or salesperson. A broker can act on behalf of a client and a salesperson can only perform under the supervision of a broker.The license test is administered by a state agency and the name of the actual test varies form state to state. You should go to the testing agency to determine your states exact licensing procedure. There are many variations on requirements like age, background, and education.If education is required you
eb site or in their e-zine. The resource box at the end of your article acts as an ad. In return, you get free advertising. It's a win/win situation for both you and the
Real estate is an industry that can help people experience great wealth. Many of the worlds richest people have made their money through real estate. It is no surprise that many people are looking into real estate as a career. Getting a real estate license allows you to help people buy and sell real estate. Each state has its own procedure on how to get a real estate license.A real estate license is required in every state in order to practice as a real estate agent or broker. To get a license a person must be 18 years old or older, graduated high school or have a GED, and pass a written licensing test. Some states require schooling or college course work. The reason for testing and licensing is that real estate can be complicated and the laws can be hard to understand.There are two levels of licensing in each state. A real estate agent can be a broker or salesperson. A broker can act on behalf of a client and a salesperson can only perform under the supervision of a broker.The license test is administered by a state agency and the name of the actual test varies form state to state. You should go to the testing agency to determine your states exact licensing procedure. There are many variations on requirements like age, background, and education.If education is required you
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