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Will You Add? - Is Your Website's Link Directory Even Worth Having?
Advertising Your Website In Newspaper
Placing ads in more newspapers and multiplying your success it’s important that you keep your focus. What I mean by this is that you need to make sure that you don’t slack off and stop monitoring your results.This is a vital point when it comes to spreading your advertising reach to more newspapers at more cost because with all the of buzz going on around you with all of the new ads, it’s easy to neglect your analyzing of your results.This can and has resulted in disaster for many people who have gotten lazy. If you fail to keep track of your response rates you can lose your success as quick as you gained it.Doesn’t it make sense that you invest the time checking on your results now that you have enough success to start spreading your advertising everywhere? This is the deciding factor between success and failure. The person who continually monitors everything they are doing and keeps close track of every advertising dollar is the person who sees their business explode.Make sure you understand this because if you keep tabs on what’s going on in your advertising efforts your business will grow at astronomical rates. Think about it, your going from just a few papers to dozens and eventually hundreds which will multiply your income by dozens or hundreds of times!Here’s a quick and efficient system for taking your advertising across more newspapers a
rograms like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
Placing ads in more newspapers and multiplying your success it’s important that you keep your focus. What I mean by this is that you need to make sure that you don’t slack off and stop monitoring your results.This is a vital point when it comes to spreading your advertising reach to more newspapers at more cost because with all the of buzz going on around you with all of the new ads, it’s easy to neglect your analyzing of your results.This can and has resulted in disaster for many people who have gotten lazy. If you fail to keep track of your response rates you can lose your success as quick as you gained it.Doesn’t it make sense that you invest the time checking on your results now that you have enough success to start spreading your advertising everywhere? This is the deciding factor between success and failure. The person who continually monitors everything they are doing and keeps close track of every advertising dollar is the person who sees their business explode.Make sure you understand this because if you keep tabs on what’s going on in your advertising efforts your business will grow at astronomical rates. Think about it, your going from just a few papers to dozens and eventually hundreds which will multiply your income by dozens or hundreds of times!Here’s a quick and efficient system for taking your advertising across more newspapers a
Advertise in your directory
- Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners. Have You Ever Heard of an E-Book?
After browsing the internet, I came across an interesting article that grabbed my attention. The main concept was discussing how you can personally sell information on the internet. One of the fascinating ways of sharing and selling information is by an e-book. First of all, have you ever heard of an e-book? If your answer is no, well don't feel bad because I too didn't know what an e-book was before reading the article.An e-book is just like any other hard or soft covered book except it is completely digital. This is attracting and convienent for computer lovers for the obvious reason that they are able to read it on their computer. There are many advantages of learning how an e-book works. An obvious reason is knowing that you as a seller are able to profit and see results faster than if you were to publish a traditional book. For example, you can publish an e-book in a couple of hours or at most by a few days in comparison to a traditional book which obviously takes longer time. You can also satisfy your customers; because you don't have to worry about shipping the book to the customer rather they can download their book and be instantly satisfied. You save tons of money by avoiding time, postage, printing cost, and packaging materials. Another great feature of an e-book is that it is completely versatile. You can create anything you want!An e-book is just
Let’s face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your
Directory Structure
- Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.
- Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
- Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page “one” pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel” page would have the highest pagerank being closest to your homepage, let’s say it has been give a Google rank of 4, the next level “Caribbean” in all likelihood would have a rank of 3, and so on.
- No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
Relevant Links
- Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.
Make Money from your links?
- Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
- Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
- Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
- Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners. Downsizing Your Team
Team Building Question:Our office has recently learned that about 20 percent of our staff will be losing their jobs in the next couple of months due to a relocation set down from our corporate office. Some open positions in my area are being posted for those losing their jobs. The morale in the workplace is really down right now, plus we are dealing with some disciplinary issues. I would be very open to any suggestions as to how to make this a smooth transition and boost morale.The Team Doc Says:There is very little you can do to control how people feel about this situation. And the survivors will probably feel the worst.That said, there may be legal issues that must remain quiet, but now is the time for as much communication as possible. Even if the answer is “I don’t know” or “For legal reasons I can’t tell you that.” Have regular get togethers with your team to talk about what is going on.You’ll be able to tell whether you are communicating enough by listening to the noise level at your company. Is the rumor mill really loud or just a soft murmur? The louder the rumor mill, the more you need to communicate to quiet it down.ave the better organized your directory is. More categories means your visitors can locate particular links a lot faster. - Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
- Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page “one” pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel” page would have the highest pagerank being closest to your homepage, let’s say it has been give a Google rank of 4, the next level “Caribbean” in all likelihood would have a rank of 3, and so on.
- No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
Relevant Links
- Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.
Make Money from your links?
- Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
- Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
- Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
- Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners. Internet Marketing SEO is Easy to Do
The first thing to do for internet marketing SEO (search engine optimization) is research your keywords. Keywords are the words people type in to find websites about the topic of their interest. If you know which keywords people use to find information like what you offer, you can rise to a top position in search engines.Keyword TipsFirst brainstorm a list of every word that comes to your mind regarding your product or service. Come up with 25-30 words to get you started. When you get started researching the words on your list, you will automatically see other keywords that go along with those you have created. You will need some words to start get you started. As you go along, it will become easier and easier to come up with almost an unlimited list of keywords.How Many People Search Using Those Keywords Daily?To find places where you can research your keywords, type in the search bar “free keyword research tools.” Include the quotation marks so the web sites that come up will match exactly what you type into the search bar. With your keyword research tool you will find out how many people do look for your type of information, for internet marketing SEO, be sure to use the keywords strategically placed on your web page.Place Your Keywords StrategicallyWhen you have found keywords that fitlfo1; tab-stops: list .5in">No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
Relevant Links
- Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.
Make Money from your links?
- Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
- Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
- Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
- Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners. Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among their really important outside audiences.In so doing, PR helps persuade those key external audiences to the managers’ way of thinking, helping move them to take actions that allow for managerial success.The alternative to quality PR suggests this question for managers: are you simply looking for publicity, or do you want public relations that really CAN change in- dividual perception and lead to equally changed stakeholder behaviors that help you get your money’s worth?If that’s the high ground you have in mind, take a look at this PR action blueprint: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.Thus, public relations quality begins with these two realities: 1) the right PR really CAN alter individual perception and lead to changed behaviors that help you suu have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.
Make Money from your links?
- Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
- Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
- Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
- Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners. How To Build Your Opt-In List
Before revealing the tricks of the trades, there are a few myths and fallacies that need to be cleared up. These common marketing misconceptions could be obstacle to you profiting from your online business.Email marketing is one of the most cost effective marketing methods today because virtually everyone uses email. When you are filling out various forms for processing different transactions online your email address is always required. A person without an email address is like a person without an online home, which is inexcusable for someone in this generation.Direct Email marketing (Spam) campaigns can offend a lot of people. The secret way around this problem is through permission-based marketing or Opt-In.The Real Deal with Building an Opt-In ListHere's how you can benefit from the power of email marketing campaigns - building an Opt-In list.Building an good Opt-In list is not a cake walk for everyone, particularly for the uninformed. Here is a rundown of tips on how you can succeed with Opt-In Email Marketing.1. Strategic Data CollectionCapture the email address from your site visitors. This will help you to build your business and make sales skyrocket. There are several tactics you can use to make people voluntarily provide you with their personal information. This will make it easier to get higher conversions.Ask only for rograms like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like. - Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
- Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners.
- You can advertise some of those good sites that you are affiliated with and place a banner or two on every page.
- Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners.
- Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else’s directory.
Exceptions to the rule
There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you’re regular links directory, create a separate smaller reciprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like “Special Link Partners” or “Recommended Links”. Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory.
We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra. This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download.
Derek Arnold
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