Six Keys to Creating a Successful and Profitable Ezine
Fortunes are made on the Internet by people who have built solid mailing lists for the promotion of their online businesses. But the question many publishers face is how to turn their ezine subscribers into buyers?Let me be honest with you. Your mailing list is only as valuable as your subscriber's willingness to purchase your products and services, or the products and services of your advertisers.Until your subscribers begin to buy what you offer, your mailing list is not worth a plug nickel!Here are the six ingredients that you need for creating a successful and profitable ezine:ADVERTISING YOUR EZINE* While often expensive, paid brokers can actually get readers to subscribe to your ezine. Yet, in my own personal experience, buying subscribers did put a large number of email addresses on my list, but it provided no value to my list since most subscribers never read my web-based ezine.* One ezine advertising program that I have used in the past to great success is List Partners which permits you to set up an free affiliate program to permit others to advertise your ezine in exchange for free advertising or cash. http://www.listpartners.com* I have generated some very solid advertising results using Publisher Ad Swaps.By setting up private advertising arrangements with other ezine publishers, you can get your advertisement in another ezine in exchange for an advertisement in your ezine.To locate like-minded publishers seeking beneficial ad swaps, there is a moderated discussion group dedicated to this task called the Ezine Publishers Swap Meet: http://lists.topica.com/lists/publishers_swap_meet/* Paid Search Engine placement can be another solid method for attracting new subscribers to your ezine.* For more help in promoting your ezine, check out "How to Publicize Your E-Zine" at: http://www.zinebook.com/publicz.htmlDEVELOP A STANDARDIZED TEMPLATE FOR YOUR EZINEYour readers want a specific structure for your ezine. They want to be able to learn your structure and to be able to quickly follow your structure to get to the meat and potatoes of every issue. You