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Will You Add? - Crazy About Packaging
Put T-shirts or polo-shirts in to Google and dozens of suppliers will be returned, but how do you decide who to buy from?Generally speaking, it’s best to stick to the products from tried and tested manufactures. Companies such as Hanes, Fruit of the Loom and Gildan are all proven distribution outlets and you can view their catalogues online.You don’t have to take the online route to managing
But they are so pretty…the packaging. I swear!
They have th
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials. Here are 5 tips to help you get persuasive testimonials ...and use them to convert prospects into buyers. 1. Continuously Collect Testimonials“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The ‘suck ‘em in with good copy and fab color combo’. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human.
But they are so pretty…the packaging. I swear!
They have the
If you are reading this article you are living breathing proof that a wacky headline draws attention*. Unless someone is forcing you to read this.Maybe someone is holding your eyelids open and forcing you to stare at this article. But you don't have to READ it. You could just let your eyes go out of focus. Try it.Or maybe they have a gun to your head and are making you read it out loud. In t
But they are so pretty…the packaging. I swear!
They have th
Before you plan your outdoor sign, it will do you a world of good to know what types of outdoor signs are available in the market. If you are armed with this market information, choosing an outdoor sign that goes with the aesthetics of your building architecture and is right for your business becomes an easy job:1. Portable, Changeable Signs: These are mostly ground signs and indoor signs. Your sta
But they are so pretty…the packaging. I swear!
They have th
Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials later in the year. He said,"It is so hard to start from scratch writing a marketing document when you have a blank piece of paper staring you in the face." We understood completely and w
But they are so pretty…the packaging. I swear!
They have th
There are 2 main categories in advertising that you can choose from:Image or Brand Advertising, or Direct Response Advertising.And these 2 types of marketing classification are polar opposites of one another.Let's discuss each one in detail.Image (Brand) MarketingFor example, suppose you walk into a sporting goods store and there on the wall you see a closeup pict
But they are so pretty…the packaging. I swear!
They have the ‘nature lover’ packaging, the ‘fruity’ packaging, the ‘woman on the go’ packaging, and then they have the ‘kids’ packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. It was definitely a ‘die-hard’ moment. You know, when the hero is running away from a bunch of wild bad men with machine guns, and they’re shooting at your feet or something…and there’s an explosion behind you…and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was ru
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