riment with various ads in various ezines. Again, it is important to track all your traffic and the source of your sales. You see, if you advertise in 10 ezines and receive 10 sales, it is very unlikely that each ezine produced one sale each. One ezine prod(Excerpted from the book ‘15 Steps to Internet Success’)

Now, going up the list in terms of quality, you will have PPC traffic generation (this isn’t really next long-term, but if you don’t know what you are doing, you can lose your shirt in a hurry with these, so be careful).

There is also ezine advertising, and article marketing, which, when done correctly, can be very profitable.

These are two forms of traffic generation that generally produce a much higher quality visitor than the ones mentioned earlier. Ezine advertising is more costly per visitor, and article marketing, although it can be done on a budget, is time consuming.

Now, everything is relative. You see, you will be spending more per visitor for these visitors, but when they come to your site they already have an interest in your type of product. They are a much more targeted visitor, and as such, are much more likely to purchase from you.

There is not much to say here about ezine advertising, except to try it out and experiment with various ads in various ezines. Again, it is important to track all your traffic and the source of your sales. You see, if you advertise in 10 ezines and receive 10 sales, it is very unlikely that each ezine produced one sale each. One ezine produ

ith these, so be careful).

There is also ezine advertising, and article marketing, which, when done correctly, can be very profitable.

These are two forms of traffic generation that generally produce a much higher quality visitor than the ones mentioned earlier. Ezine advertising is more costly per visitor, and article marketing, although it can be done on a budget, is time consuming.

Now, everything is relative. You see, you will be spending more per visitor for these visitors, but when they come to your site they already have an interest in your type of product. They are a much more targeted visitor, and as such, are much more likely to purchase from you.

There is not much to say here about ezine advertising, except to try it out and experiment with various ads in various ezines. Again, it is important to track all your traffic and the source of your sales. You see, if you advertise in 10 ezines and receive 10 sales, it is very unlikely that each ezine produced one sale each. One ezine prod

ntioned earlier. Ezine advertising is more costly per visitor, and article marketing, although it can be done on a budget, is time consuming.

Now, everything is relative. You see, you will be spending more per visitor for these visitors, but when they come to your site they already have an interest in your type of product. They are a much more targeted visitor, and as such, are much more likely to purchase from you.

There is not much to say here about ezine advertising, except to try it out and experiment with various ads in various ezines. Again, it is important to track all your traffic and the source of your sales. You see, if you advertise in 10 ezines and receive 10 sales, it is very unlikely that each ezine produced one sale each. One ezine prod

come to your site they already have an interest in your type of product. They are a much more targeted visitor, and as such, are much more likely to purchase from you.

There is not much to say here about ezine advertising, except to try it out and experiment with various ads in various ezines. Again, it is important to track all your traffic and the source of your sales. You see, if you advertise in 10 ezines and receive 10 sales, it is very unlikely that each ezine produced one sale each. One ezine prod

riment with various ads in various ezines. Again, it is important to track all your traffic and the source of your sales. You see, if you advertise in 10 ezines and receive 10 sales, it is very unlikely that each ezine produced one sale each. One ezine producing 8 sales, and another producing 2 sales, with the other 8 ezines producing nothing is probably much more realistic. For this reason, you must track, and it is also advisable to advertise in several at one time. For example, with the case just mentioned, if you had only advertised in some of the ones that didn’t produce, you would have a bad feeling for ezine advertising, and if you had gotten lucky and advertised in the one that produced the most sales, you would have become over-zealous regarding ezine advertising. But by purchasing several ads and tracking your results, you have a much more realistic picture of what ezine advertising can do.

Article marketing. This has recently become a very popular area of advertising, although it has probably always been effective.

What it entails is writing short, informative articles on the same topic as your book and including a link to your website at the end of the article. You then submit the articles to the various article submission directories. When they