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  • Will You Add? - The Truth about Driving Qualifed Traffic to Your Website

    Small Business Computer Consulting: Appropriately Setting Your Rates
    In small business computer consulting, $100 an hour can be a reasonable and livable rate. Why can setting your rates at $100 an hour make all the difference in the world?Take the $100 an hour and multiply it by 1,500 hours a year. This is reflecting a 75% utilization rate; or 75% of a typical forty hour work week as billable time. Now you’re at $150,000 a year gross.Salary and AffordabilityAs a small business computer consulting firm, you will want to take a third of the gros
    ns of other people offer a valuable bonus product with the purchase.

    Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

    In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

    The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message

    Why Podcasting Is An Essential Tool For Self-help Practitioners
    The word podcast came about by combining Apple’s “iPod” and the word “broadcasting” to create the birth of a new type of downloadable media that is fast becoming the latest craze!Podcasting is a method of producing a media file (either audio or video) and uploading it to the internet, providing an opportunity for people to subscribe to and receive them automatically as they are uploaded.What’s great about podcasting is not only the fact that anyone who has something to say can now h
    Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to their website and turn those visitors into buyers.

    There are countless methods to increase your visibility and revenues. Some are tremendously effective while others are a complete waste of time and money. Some require an extremely high financial investment while others require no money, just an investment of time. The goal of any company is to convert website visitors into buyers. Before you can do this, you must create a value for them.

    The first method starts with becoming a resource before you are a vendor. This means creating credibility with your potential buyers before you ever ask for the sale. Hands down, one of the best ways to accomplish this is by offering something of high perceived value at no cost to visitors from your website. This could be a white paper, a content driven report, a how-to MP3 file, or an invitation to sign up for a seminar or business briefing.

    In order to access the information or sign up for the seminar, have your visitors leave their contact information. It can be simply a name and email address or full contact information. The visitor will receive your free product and you will have gained a new contact.

    The question then becomes, “How do I drive qualified visitors to my site?” It’s great to offer something from your site, but as with anything, you must know how to market your site to potential buyers.

    One of the most cost-effective strategies to drive qualified traffic to your site(s) is through article writing and distribution to forums, discussion groups and Ezines that are specific to your market.

    The articles must be content driven, not a blatant sales piece. With most online resources you can add what is referred to as a “resource box” at the end of the article. A resource box contains 2 – 4 sentences about you with a link back to your site.

    A second effective method to drive traffic to websites is with solo ads in specific locations. Rather than trying to sell something in the solo ad, offer your free resources by giving a description of the item with a link back to where they can download or register.

    Solo ads are very cost-effective and work well when placed in the right publications and sites. Again, it is based on knowing your market rather than randomly placing an ad and hoping for a result.

    A third effective method in generating site traffic is to participate in Joint Venture (JV) Campaigns. In JV Campaigns, one person sells a product and dozens of other people offer a valuable bonus product with the purchase.

    Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

    In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

    The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message

    The Employment Interview - How Hard Can It Be
    bInterviewing Requires SkillInterviewing a new job candidate sounds easy. After all, you are in control. You have something to offer. You can select anyone you choose to select. Right? That sounds good but in reality interviewing a person to fill a job opening is one of the more difficult tasks you may face as a manager. It does require specific skills to do it right and increase your chance of hiring the ideal person for the job; the person that will stay and fit in with the culture of y
    can do this, you must create a value for them.

    The first method starts with becoming a resource before you are a vendor. This means creating credibility with your potential buyers before you ever ask for the sale. Hands down, one of the best ways to accomplish this is by offering something of high perceived value at no cost to visitors from your website. This could be a white paper, a content driven report, a how-to MP3 file, or an invitation to sign up for a seminar or business briefing.

    In order to access the information or sign up for the seminar, have your visitors leave their contact information. It can be simply a name and email address or full contact information. The visitor will receive your free product and you will have gained a new contact.

    The question then becomes, “How do I drive qualified visitors to my site?” It’s great to offer something from your site, but as with anything, you must know how to market your site to potential buyers.

    One of the most cost-effective strategies to drive qualified traffic to your site(s) is through article writing and distribution to forums, discussion groups and Ezines that are specific to your market.

    The articles must be content driven, not a blatant sales piece. With most online resources you can add what is referred to as a “resource box” at the end of the article. A resource box contains 2 – 4 sentences about you with a link back to your site.

    A second effective method to drive traffic to websites is with solo ads in specific locations. Rather than trying to sell something in the solo ad, offer your free resources by giving a description of the item with a link back to where they can download or register.

    Solo ads are very cost-effective and work well when placed in the right publications and sites. Again, it is based on knowing your market rather than randomly placing an ad and hoping for a result.

    A third effective method in generating site traffic is to participate in Joint Venture (JV) Campaigns. In JV Campaigns, one person sells a product and dozens of other people offer a valuable bonus product with the purchase.

    Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

    In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

    The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message

    How to Grow Your Business by Leveraging the Human Dimension in Your Company - Part Two
    While the first part of the story was setting straight the fundamentals of the Human Dimension, the second part is dedicated to translate this into practical action.Let’s have look at the Human Dimension in your company and what you can do to find the hidden diamonds and use them. It is a down to earth approach with concrete steps to follow coming from the realm of Personal Growth:If you are the owner and/or CEO start to ask yourself these questions:• Do I know where I want t
    visitor will receive your free product and you will have gained a new contact.

    The question then becomes, “How do I drive qualified visitors to my site?” It’s great to offer something from your site, but as with anything, you must know how to market your site to potential buyers.

    One of the most cost-effective strategies to drive qualified traffic to your site(s) is through article writing and distribution to forums, discussion groups and Ezines that are specific to your market.

    The articles must be content driven, not a blatant sales piece. With most online resources you can add what is referred to as a “resource box” at the end of the article. A resource box contains 2 – 4 sentences about you with a link back to your site.

    A second effective method to drive traffic to websites is with solo ads in specific locations. Rather than trying to sell something in the solo ad, offer your free resources by giving a description of the item with a link back to where they can download or register.

    Solo ads are very cost-effective and work well when placed in the right publications and sites. Again, it is based on knowing your market rather than randomly placing an ad and hoping for a result.

    A third effective method in generating site traffic is to participate in Joint Venture (JV) Campaigns. In JV Campaigns, one person sells a product and dozens of other people offer a valuable bonus product with the purchase.

    Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

    In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

    The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message

    Sales: Selling Success is All About You Not Telling
    With close to 30 years in sales, one common mistake that I continually observe is that many sales people consistently make is to talk way too much. In trying to differentiate themselves from the competition, these sales people share a common sales belief that talking to the prospect is a way to convince him or her of their product or service expertise. Unfortunately, this places the focus on the sales person and not the needs of the prospect. Big Mistake!!One of the q
    2 – 4 sentences about you with a link back to your site.

    A second effective method to drive traffic to websites is with solo ads in specific locations. Rather than trying to sell something in the solo ad, offer your free resources by giving a description of the item with a link back to where they can download or register.

    Solo ads are very cost-effective and work well when placed in the right publications and sites. Again, it is based on knowing your market rather than randomly placing an ad and hoping for a result.

    A third effective method in generating site traffic is to participate in Joint Venture (JV) Campaigns. In JV Campaigns, one person sells a product and dozens of other people offer a valuable bonus product with the purchase.

    Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

    In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

    The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message

    The More you GIVE the More you GET
    Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. These people may be genuinely interested in what you have to say. Even if they are, there must be an element of what is in it for them (we call them WIFM - pronounced Whiff
    ns of other people offer a valuable bonus product with the purchase.

    Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

    In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

    The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message.

    Regardless of which strategy you use to gain opt-in subscribers you must make sure your backend marketing systems are in place. Many businesses fail to utilize the power of Internet marketing to the fullest potential because they have no backend marketing systems. To not do this is a waste of time, money and energy.

    By keeping in touch with current and potential customers you build trust and name recognition. You will be recognized as a resource before you are a vendor, putting you miles ahead of the competition.

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