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Will You Add? - The Need For A Website Emetrics Audit Before Major Design Changes
Along with having an innovative supply chain, there's another reason Dell is the largest computer company in the world. They always offer great coupon codes to online affiliates that let the buyer "in" on deals that they otherwise wouldn't get.By offering coupon and discount codes that are both new promotions and/or expiring deals, it motivates buyers into taking advantage of a one time offer. It's also a great way to push inventory and make room for new products.Have you noticed Dell is now promoting digital cameras, flash memory, and more electronic products from other retailers? Their success in the e-commerce space comes with the help of affiliates, and now they are promoting a wide range of ele
With business cards, that is. They are one of the most powerful weapons in marketing your business or company is through the use of your business cards.Many people have not been using their cards effectively in making them achieve some results and sales to their site and business. With the many people using their business cards as a marketing tool nowadays, there is no guarantee that yours is the ones that they will notice.How do you make them stand out and be the important tool that they are?Use full color printing. Full color printing was expensive before but not anymore. With the many printing companies offering full color printing, you can already an inexpensive printer that give high quali
Carrying out an emetrics audit before a redesign, or any major change to a site, is essential if you are going to assess the benefits of your investment. It will also enable you to make sure that everything you change is for the better and that the things that are really working well don’t get swept away.
So what do you look for?
Current overall visitor levels – this might seem obvious but if you don’t know how many visitors are coming to your site before the change how can you assess its impact?
Returning visitors – how many of your current visitors have visited the site before. Your returning visitors usually represent your best prospects, after all they are interested enough to bookmark your site and come back. Identifying returning visitors requires the presence of cookies. If you are using a hosted emetrics service (one using JavaScript) to monitor traffic this will be done automatically. If you are analysing log files then your site must set a persistent cookie in order to recognise returning visitors.
Conversion rates – how many purchases, enquiry forms, subscriptions or whatever your site purpose is, are you getting both in absolute terms and as a percentage of total traffic?
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptable will depend on how well you can, and want, to define your target market. If you have a well established market, such as digital cameras, then anyone not looking for digital cameras is of no use to you. You may feel differently however if, on the other hand, you are working in a new market, photobooks for example. Here not everyone who is a potential customer is familiar with the product
Writing keyword-based articles is one of the best ways to increase traffic to your website. It helps search engines pick up the articles most relevant to their search, and it helps you reach out to a target audience. This article discusses all you need to know about website optimization through keywords and increase targeted traffic to your website through the strategic use of keywords.The Advantages of Using Keywords:Used in the right way, keywords can help attract visitors with the right profile to your website. Here are some of the advantages of using keywords correctly.1) Page RankWell-placed keywords are crucial to increasing the page rank of the website.2) Target Traffic
Returning visitors – how many of your current visitors have visited the site before. Your returning visitors usually represent your best prospects, after all they are interested enough to bookmark your site and come back. Identifying returning visitors requires the presence of cookies. If you are using a hosted emetrics service (one using JavaScript) to monitor traffic this will be done automatically. If you are analysing log files then your site must set a persistent cookie in order to recognise returning visitors.
Conversion rates – how many purchases, enquiry forms, subscriptions or whatever your site purpose is, are you getting both in absolute terms and as a percentage of total traffic?
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptable will depend on how well you can, and want, to define your target market. If you have a well established market, such as digital cameras, then anyone not looking for digital cameras is of no use to you. You may feel differently however if, on the other hand, you are working in a new market, photobooks for example. Here not everyone who is a potential customer is familiar with the product
Do you search through piles and files on your desk looking for prospect and customer information? If you do, you need a simple system to eliminate this wasted time. Some salespeople have tried using digital technology to improve this sales nightmare. I was one of them and finally gave up, reverting back to the tried and true analog method of a pocket spiral notebook.New technology including the computers and cell phones doesn’t always work faster or better than a simple analog system. Many salespeople are simply not able to take advantage of digital and wireless technology everywhere. Fortunately, there is one analog sales tool we should never be without. The old fashioned pocket spiral notebook always works
Conversion rates – how many purchases, enquiry forms, subscriptions or whatever your site purpose is, are you getting both in absolute terms and as a percentage of total traffic?
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptable will depend on how well you can, and want, to define your target market. If you have a well established market, such as digital cameras, then anyone not looking for digital cameras is of no use to you. You may feel differently however if, on the other hand, you are working in a new market, photobooks for example. Here not everyone who is a potential customer is familiar with the product
Project management is a skill that must be learned. There are a number of talents one needs to possess in order to be successful in any area requiring project management. There are a number of resources available to the individual wanting to learn about project management and for those individuals looking for project management certification. Such resources include online classes, courses, and books, all of which can help an individual develop project management skills.For anyone managing any project, the object of the task is to see it through to its completion. Further, the completion of a project must be done in such a fashion that as little money is spent on it as possible. Thus, not only will some
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptable will depend on how well you can, and want, to define your target market. If you have a well established market, such as digital cameras, then anyone not looking for digital cameras is of no use to you. You may feel differently however if, on the other hand, you are working in a new market, photobooks for example. Here not everyone who is a potential customer is familiar with the product
In the dynamic new world we live in, we might almost be forgiven for thinking that we are enslaved by technology and run over on the information highway. Yet, the other way of looking at it is how technology and all those doses of free-flowing information have empowered us, in ways previously unimaginable.Nowhere is this new power bestowed on us more pronounced than in the world of business and marketing. The Internet has given a whole new impetus to viral and word of mouth marketing; in fact, one could say that it has led to the resurrection of these age old marketing methods. Today, news about a company or business- both good and bad- flows so quickly and with such momentum that it has the potency to creat
Lots of factors affect site stickiness, for example the graphic design of the site and the way in which the navigation is structured in particular will affect how effective a site is in retaining its visitors. Making sure you have a bench mark before any site changes are made is vital if you are to assess whether any change is a success and to what extent.
Entry pages – which pages are visitors entering your site by? Web designers often feel most comfortable with everyone entering through the front door and following the path set for them. However, if this is what is happening then your site is missing a huge opportunity. Every content rich page on your site is potential entry point, and has the potential to be optimised for specific keywords. Further, conversion rates are likely to be higher if a visitor enters the site on a page that offers him the particular information he is looking for.
Navigation paths – the idea that there is one unique route from home page to order page is a fallacy. The number of ways of getting from the entry page to the order page soon reaches infinity for any site with more than a very small number of pages. But you can look at how long it takes a customer to reach the order page and this is a very useful metric. The sooner the visitor places his order with the least number of clicks the better.
So how do we use all this information? There are two things it can do for you.
Firstly it will show you what is, and what is not, working before any changes are undertaken and this provides an invaluable starting point for the design team. For example, if you have a high number of returning visitors, look to see why they are coming back, and make sure whatever it is stays there after the makeover. Conversely, if there are very few returners, ensure that the redesign addresses this problem; perh
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