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    Find People on the Internet
    The Internet has emerged as a great connector of people. Back in the old days, if you lost contact with someone it would have been really difficult to re-establish the link. The only hope was the phonebook, and they are not listed, then it would have been almost impossible to trace them back. But not anymore – not with the Internet around. With just a PC or a Mac, it has now become possible to dig out old chums and acquaintances at the click of a mouse, and that too sitting at home. All you need to do is connect online.All those who love to browse through those high school yearbooks and remember the good old days, now has a way to find those who were in the same class and passed out together. Just open your PC or your laptop and leverage the Internet to locate the long lost friends. It is a great idea. Just type in names at a search engine and you are likely to come across several that you once knew. The search engine will tell you what they are doing now, what they did after you lost touch and more. Use the Internet – it is the ultimate way to find people. And there are websites that will for a fee do this for you as well. These websites can reloca
    sitor.

    Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

    Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

    Here's the basics of PPC advertising:

    1) We have a product to sell.

    2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

    3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

    4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

    5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean cha

    To Succeed In Network Marketing, You Gotta Get Involved
    Before you can expect to succeed in network marketing, you must get involved in network marketing.Your invitation to the world of network marketing may come in any one of many different forms. Some network marketers find classified ads effective, whereas others succeed through cold calling. The tried and true method is to discuss the opportunity with the people you know (friends, relatives, co-workers, and ideally, steady customers) then expand your organization size through helping those recruits introduce people to the opportunity from their own personal spheres of influence.Either way, to become successful in network marketing, you must get involved. Being involved is not limited to joining. Being involved means taking an active role in building your own business, attending opportunity meetings weekly, conducting training seminars in your living room, using the product or service you market, and sharing the opportunity with everyone you meet.After serving most of my adult life in the military I had become accustomed to following other people’s orders and working to achieve other people’s dreams and missions. At the time that was wha
    If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.

    You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

    Time out.

    Take a deep breath.

    Sit back in your chair.

    Relax.

    Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

    Websites come in a wide variety of flavors, including...

    - Minisites designed to sell individual products
    - Portal sites designed to sell a broad selection of products
    - Content sites designed to provide information

    Of the above site species (minisites, portal sites and content sites), which do you think has the best chance of selling a product and putting income in your bank account?

    ANSWER: Minisites.

    Let's talk about web traffic.

    Imagine 5 different internet users going to Google, MSN, Yahoo or whatever their favorite search engine happened to be, and each individual enters one of the following search queries:

    Search #1: hazards

    Search #2: household hazards

    Search #3: chemical household hazards

    Search #4: chemical household hazards for infants

    Search #5: protecting infants from chemical household hazards

    If you had a website that sold a device that guaranteed the safety of infants by locking cabinets containing hazardous household chemicals, which of the above visitors do you think would be most likely to buy what you're selling? I know. I hear you. "That's pretty obvious, Ron."

    We want internet user #5 most. We may also want #3 and #4. Do we want #1 and #2? Maybe... Maybe not. The answer to that is going to depend on what it takes to get them to our site. But before we attempt to answer that question, HERE'S SOMETHING CRITICAL...

    My Question to You: "If you were assured that you could get visitor #5 to your website, where would you send them?"

    Let's say that your website had a variety of home safety products available. You sell everything from fire extinguishers to first aid kits to carbon monoxide detectors to child safe locks.

    Your site's home page has just a little bit of information on each of your home safety product lines. Would you send visitor #5 to your home page?

    Or...

    Since visitor #5 just did a search for "protecting infants from chemical household hazards", would you have better results by sending them directly and immediately to the web page where they can order your device that guarantees the safety of their child from chemical household hazards?

    Please don't think that I'm trying to insult your intelligence. I'm not. It's just that I have received correspondence from other direct marketers online concerned about the low sales of their websites only to find out that whenever that person sent traffic to their site, the traffic was going to their home page rather than to a page that spoke directly to the needs and desires of the visitor.

    Alrighty then? Traffic time.

    There are only 3 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.
    3) Steal it.

    Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

    Before we go any further, let's talk about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

    Here's the truth...

    It's a myth.

    It doesn't exist.

    There is no such thing as free website traffic.

    "Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

    If you were able to get there or anywhere close, what would be required? What investment in time and resources would be required to land a prized spot such as this? Would you be able to get there for free? Furthermore, how long would you stay there?

    Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to control the results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that nobody has the knowledge to control all of the top positions.

    Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

    There are only 2 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.

    Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

    Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

    Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

    Here's the basics of PPC advertising:

    1) We have a product to sell.

    2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

    3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

    4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

    5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean chan

    You Have QuickBooks - Now What?
    You have either started a new business, decided to get your financial information in order for your existing business or your tax preparer has announced that he/she won’t do your tax return anymore if you bring in one more year’s receipts in a shoebox or plastic bag. So on the recommendation of friends, business associates, accountant, or other professional in the know you have purchased QuickBooks. And if you are like most people you have installed it on your computer with great expectations. But you don’t have a clue about bookkeeping and so getting started is not so easy. What are items you ask. I am already part through my year – when and how do I start my beginning balances? Do I need inventory? So many questions and so little time.New owners of QuickBooks usually take one of several paths. The most common I have seen is to use only the checkbook and invoicing features of the program, never diving deeper into the tools that QuickBooks offers the business owner. However, the smart business owner knows they will be better off in the long run to hire a Certified QuickBooks ProAdvisor right in the beginning to set up their books using the tools Qui
    t's talk about web traffic.

    Imagine 5 different internet users going to Google, MSN, Yahoo or whatever their favorite search engine happened to be, and each individual enters one of the following search queries:

    Search #1: hazards

    Search #2: household hazards

    Search #3: chemical household hazards

    Search #4: chemical household hazards for infants

    Search #5: protecting infants from chemical household hazards

    If you had a website that sold a device that guaranteed the safety of infants by locking cabinets containing hazardous household chemicals, which of the above visitors do you think would be most likely to buy what you're selling? I know. I hear you. "That's pretty obvious, Ron."

    We want internet user #5 most. We may also want #3 and #4. Do we want #1 and #2? Maybe... Maybe not. The answer to that is going to depend on what it takes to get them to our site. But before we attempt to answer that question, HERE'S SOMETHING CRITICAL...

    My Question to You: "If you were assured that you could get visitor #5 to your website, where would you send them?"

    Let's say that your website had a variety of home safety products available. You sell everything from fire extinguishers to first aid kits to carbon monoxide detectors to child safe locks.

    Your site's home page has just a little bit of information on each of your home safety product lines. Would you send visitor #5 to your home page?

    Or...

    Since visitor #5 just did a search for "protecting infants from chemical household hazards", would you have better results by sending them directly and immediately to the web page where they can order your device that guarantees the safety of their child from chemical household hazards?

    Please don't think that I'm trying to insult your intelligence. I'm not. It's just that I have received correspondence from other direct marketers online concerned about the low sales of their websites only to find out that whenever that person sent traffic to their site, the traffic was going to their home page rather than to a page that spoke directly to the needs and desires of the visitor.

    Alrighty then? Traffic time.

    There are only 3 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.
    3) Steal it.

    Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

    Before we go any further, let's talk about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

    Here's the truth...

    It's a myth.

    It doesn't exist.

    There is no such thing as free website traffic.

    "Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

    If you were able to get there or anywhere close, what would be required? What investment in time and resources would be required to land a prized spot such as this? Would you be able to get there for free? Furthermore, how long would you stay there?

    Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to control the results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that nobody has the knowledge to control all of the top positions.

    Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

    There are only 2 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.

    Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

    Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

    Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

    Here's the basics of PPC advertising:

    1) We have a product to sell.

    2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

    3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

    4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

    5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean cha

    Many Small Revenue Streams Are Best
    There’s an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. The price? One million dollars.People asked him all the time, “Why on earth are you charging one million dollars for an orange?!? Who’s going to buy it???”His reply: “I don’t know, but I only have to sell one!”While it may be logical to the guy, this is definitely NOT the attitude you should have when it comes to business on the Internet.As an Internet entrepreneur, your mindset should be on selling a million one-dollar oranges! Let me explain further.Multiple Revenue StreamsThe first thing that you need to focus on is to create multiple revenue streams. There are a few reasons.One is to prevent an over-reliance on any single revenue stream. You know the unpredictability of the Internet. What’s to guarantee your $3,000 per month affiliate sales income from suddenly disappearing? As with conventional investing, it is best to diversify, and have your money coming in from ways.For example, you can diversify by having different vendors for contextual advertising (such
    child safe locks.

    Your site's home page has just a little bit of information on each of your home safety product lines. Would you send visitor #5 to your home page?

    Or...

    Since visitor #5 just did a search for "protecting infants from chemical household hazards", would you have better results by sending them directly and immediately to the web page where they can order your device that guarantees the safety of their child from chemical household hazards?

    Please don't think that I'm trying to insult your intelligence. I'm not. It's just that I have received correspondence from other direct marketers online concerned about the low sales of their websites only to find out that whenever that person sent traffic to their site, the traffic was going to their home page rather than to a page that spoke directly to the needs and desires of the visitor.

    Alrighty then? Traffic time.

    There are only 3 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.
    3) Steal it.

    Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

    Before we go any further, let's talk about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

    Here's the truth...

    It's a myth.

    It doesn't exist.

    There is no such thing as free website traffic.

    "Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

    If you were able to get there or anywhere close, what would be required? What investment in time and resources would be required to land a prized spot such as this? Would you be able to get there for free? Furthermore, how long would you stay there?

    Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to control the results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that nobody has the knowledge to control all of the top positions.

    Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

    There are only 2 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.

    Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

    Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

    Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

    Here's the basics of PPC advertising:

    1) We have a product to sell.

    2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

    3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

    4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

    5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean cha

    Viral Ebooks Can Skyrocket Your Online Profits
    Here is something you can do to increase sales for your resell rights products. This is a powerful technique that can bring you an avalanche of targeted internet traffic and profits to your resell rights website. It's writing your own viral marketing ebook.Create A Viral Marketing Ebook / Special ReportWriting viral marketing ebooks and special reports are a sure way to bring profits to you. You will need to take some time to find out topics people want to read about. You can do this by visiting forums or doing surveys.The page count for the ebook or special report you write should be somewhere between 10 to 50 pages. It need not be any bigger than that. It's not the page count that matters, its the quality of the information contained within the ebook that matters.Inside the viral marketing ebook or report special you can add links to the various resell rights products that you are selling on your website. You can also add links to various the affiliate programs and services you also may be marketing.Just remember this one thing. The more free ebooks and reports your create the more money your are going to make. T
    arketer wants it.

    Here's the truth...

    It's a myth.

    It doesn't exist.

    There is no such thing as free website traffic.

    "Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

    If you were able to get there or anywhere close, what would be required? What investment in time and resources would be required to land a prized spot such as this? Would you be able to get there for free? Furthermore, how long would you stay there?

    Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to control the results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that nobody has the knowledge to control all of the top positions.

    Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

    There are only 2 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.

    Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

    Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

    Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

    Here's the basics of PPC advertising:

    1) We have a product to sell.

    2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

    3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

    4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

    5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean cha

    17 Reasons to Write a Free Ebook
    1. Storage. You have all that great material already, right? Blog posts, articles, rants, whitepapers, etc. It’s time to put them together into a nicely packaged document that delivers more value. Content = useless until it’s accessible to all.2. Reach. Sure, you could charge $7, $17 or $47 or whatever other shrewd pricing strategy you learned from those Internet marketing dudes. But if it’s free, more people are going to see it. And if your ebook ROCKS (and has some, but not too much, cross pollination of your additional services) the revenue will bounce back ten fold. Er, seven fold.3. Differentiation. Most ebooks out there, especially the ones people charge for, suck. Very little value given. Just a teaser to get you to buy something bigger. And I’m all for using ebooks to cross-promote, but don’t chince out. Don’t give away one or two good ideas; pack it full of dozens of ideas and content that is SO good, people want more.4. WOM. Seth Godin wrote the best-selling ebook in the history of ebooks. Funny thing is, he didn’t charge for it. At least, not if you didn’t want to pay for it. He o
    sitor.

    Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

    Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

    Here's the basics of PPC advertising:

    1) We have a product to sell.

    2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

    3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

    4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

    5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean changing ad copy slightly from one keyword phrase to the next. Try to put yourself in the position of the person doing the search.

    6) We bid on the keywords that we're targeting with the ad that we've written and...

    Wa-la! Traffic.

    Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

    If you're selling a product for $19.95, how many clicks can you buy and still be profitable? One sale out of 199 clicks and you're profitable. At this rate you only made a nickel, but that was at a conversion rate of only 0.5%! What if you had a conversion rate of 3%? 3% (3 visitors out of 100 become customers) doesn't sound like too much does it?

    If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

    100 visitors cost you $10.00

    3 visitors became customers and spent a total of $59.85.

    Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

    So now, how much can you afford to spend on traffic?

    If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

    Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very slightly). Knowing this is a huge advantage.

    Can you find more visitors to your site for $0.20, $0.30 or even $0.40? Of course you can, and it will still be profitable! Obviously, the less you spend on advertising, the more you keep. But if you could find a source of automatic traffic that you knew was profitable, wouldn't you buy as much as you could find?

    This is exciting stuff! PPC traffic can work for you. Yes, there's a little bit of a learning curve, but that's true with anything new that you do.

    Here's a list of PPC Search Engines that you should consider starting with:

    Google AdWords (http://www.adwords.google.com)
    Overture (http://www.overture.com)
    FindWhat (http://www.findwhat.com)
    Enhance Interactive (http://www.enhance.com)
    GoClick (http://www.goclick.com)
    7Search (http://www.7search.com)
    Kanoodle (http://www.kanoodle.com)
    ePilot (http://www.ePilot.com)
    Search123 (http://www.search123.com)
    SearchFeed Interactive (http://www.searchfeed.com)
    eSpotting (http://www.espotting.com)
    Xuppa (http://www.xuppa.com)

    There are only 2 ways to get traffic to your website:

    1) Buy it.
    2) Borrow it.

    In part 2 of this series, we'll continue our thoughts on "(1) Buy it" - traffic that is.

    Copyright 2005 Ron Hutton

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