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Will You Add? - Triple Your Traffic with Top Keyword Strategies
If you’re lucky, there’ll be a steady stream of people walking by your booth at your next trade show. But will they stop to take a look at your booth? You might have killer sales literature, a great product, and well-trained salespeople—but your trade show graphics can still make or break your booth’s popularity at a trade show. When that stream of people is walking by, they’ll glance your way and make a split-second, almost unconscious decision—to stop and learn more, or to move on. Your exhibition stand’s design can make a huge impact on which way people decide to go. Here are a few things you can do to design your next exhibition stand for maximum impact.Keep color
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be opti
Direct Store Delivery is one of the most important terms in the Wholesale Industry, especially in Wholesale Distribution. It means that you distribute to retail stores one by one.Wholesale Distributors, Retailers and Manufacturers have to familiarize themselves with how DSD works because most accounts, category buyers and anyone who’s anybody will ask you about this if you are in the wholesale business.Direct Store Delivery or DSD means that a distributor sells and delivers store by store, stopping at each store or account to drop products and sometimes even merchandise those goods.If you drop ship or ship to one location like a distribution center you are n
Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.
Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:
1. Set Your Sights on Attainable Keywords
If my log furniture site was competing for the word “furniture”, I would be competing with the “big boys”. While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.
Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.
The number “5000” next to a keyword in Overture’s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.
For example, the term “log bed” is searched for 4673 times per month on Overture-powered sites, while the term “log furniture” is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for “log bed” for the past month, but “log furniture” has been a harder nut to crack. As of this writing I am number #18 for “log furniture”, which is not where we want to be but a whole lot better than where we used to be.
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were finding the site than those who were looking for “log furniture” or “log beds”. We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before—not to mention a much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be optim
Perhaps one of the more common strategies in Internet Marketing today is that of affiliate marketing. A practice that originally started from Amazon CEO Jeff Bezos, this has lead to extending the marketing arm of most companies and further maximizing the web in providing equal and beneficial opportunities to online professional who know their way around the web.Much has been said about the different schemes of affiliate marketing such as the commonly known pay per click advertisements, referral schemes and pay per sale, similar to that of realizing commissions once a sale has been consummated. Such has become a craze among online individuals who maintain websites and blogs
Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:
1. Set Your Sights on Attainable Keywords
If my log furniture site was competing for the word “furniture”, I would be competing with the “big boys”. While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.
Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.
The number “5000” next to a keyword in Overture’s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.
For example, the term “log bed” is searched for 4673 times per month on Overture-powered sites, while the term “log furniture” is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for “log bed” for the past month, but “log furniture” has been a harder nut to crack. As of this writing I am number #18 for “log furniture”, which is not where we want to be but a whole lot better than where we used to be.
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were finding the site than those who were looking for “log furniture” or “log beds”. We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before—not to mention a much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be opti
Studies have shown that in commercial and industrial sales, the initial sale doesn't come until after the fourth or fifth call. Therefore, we must assume that you have to make at least four or five calls on a new prospect in order to get a sale. Now that may seem simple logic and not require saying, but the conduct of many sales professionals belies that logic.When I am in the field making cold calls (I call them BLITZ CALLs®) with a sales professional, I always tell them to keep good notes on the calls so we know how and when to follow up. They often look at me like I must be nuts, because they know what to do."If we get an appointment or a request for informatio
For example, the term “log bed” is searched for 4673 times per month on Overture-powered sites, while the term “log furniture” is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for “log bed” for the past month, but “log furniture” has been a harder nut to crack. As of this writing I am number #18 for “log furniture”, which is not where we want to be but a whole lot better than where we used to be.
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were finding the site than those who were looking for “log furniture” or “log beds”. We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before—not to mention a much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be opti
As more and more markets became buyers' markets and the entrepreneurial problem became one of solving the shortage of customers rather than that of goods, the sales concept became the dominant idea guiding marketing. The sales concept maintains that a company cannot expect to automatically sell product to customers. It has to market its products and sales training companies play a pivotal role in this system. They show sales associates how to drive up their numbers, using a large arsenal of tactics, and an organized system of keeping track of leads.Aggressive advertising, high-power personal selling, large-scale sales promotion, heavy price discounts, strong publicity and
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were finding the site than those who were looking for “log furniture” or “log beds”. We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before—not to mention a much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be opti
We have all heard the importance of first impressions and the sayings of don’t judge a book by it’s cover and so forth. First impressions and looks are everything in business especially in the area of gaining new customers or clients. Often a letterhead and business cards or a small ad is the only information the potential customer has to go on. Just think if it were you browsing through a stack of potential companies you wanted to hire to do some work on your home.How would you choose from the tons of letters and quotes that have been sent to you? Sure you would look if you recognized any of the names or if there was anyone you knew. However, at the end of the day mo
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.
You’ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page—or second—for your desired terms.
4. Reap Good Results with Resource Boxes
This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience—this matters. You’ll also want your top terms in the resource boxes for any articles you post on the Internet.
5. Rotate Your Keywords When You Reach the Top
When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That’s what we plan to do for Log Cabin Rustics. Once we solidify our standing for “log beds” and get to the top for “log furniture” on Google, we plan to focus on “rustic furniture”—a term with 17760 Overture-powered searches per month.
Only Part of the Story
We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.
But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap’s free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.
Copyright 2005 Log Cabin Rustics
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