Will You Add? - Business

Mission Statement or Mantra: Which Do You Have?
Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? There are lots of opinions about the value mission statements offer

ilsonwidgets.com

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.c

Taking Advantage of Trends: Cocooning
One of the biggest established trends on the market front today, and still gathering momentum, is cocooning - the desire to perform the majority of social and cultural interactions (working, entertaining, relaxing, etc.)

Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.

Tweak #1: Your Signature File

A signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.

Every signature file should include complete contact information so customers can contact you in their time. A signature can also include a tag line that reinforces your company's brand. Consider the following two options:

Good Signature File:
Mark Wilson
President, Wilson Widgets
876-555-1234
mark@wilsonwidgets.com
www.wilsonwidgets.com

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.co

POS Systems
Point of sale (POS) systems have become part and parcel of every business venture: restaurants, retail outlets, supermarkets, bars, online shopping, mobile payments, or even touch-screen information systems. Businesses s

imple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.

Good Signature File:
Mark Wilson
President, Wilson Widgets
876-555-1234
mark@wilsonwidgets.com
www.wilsonwidgets.com

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.c

Mini-Persuaders: Six Steps To Successful Classified Ads
Are you running classified ads regularly? You should. They're a powerful way to promote your business inexpensively.Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper a

, but in any case, any professional should use one and keep it updated.

Good Signature File:
Mark Wilson
President, Wilson Widgets
876-555-1234
mark@wilsonwidgets.com
www.wilsonwidgets.com

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.c

Logo - Simple Tool To Make Your Business Stronger
About logos, it can be said that it is an image, which symbolizes a business and its services in an explanatory manner. Logos pictorially represent what can be said or done in few sentences. Logos can range from a simple

tag line that reinforces your company's brand. Consider the following two options:

Good Signature File:
Mark Wilson
President, Wilson Widgets
876-555-1234
mark@wilsonwidgets.com
www.wilsonwidgets.com

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.c

Business Phone Etiquette
Phone calls are crucial in running a business, and telephone etiquette is integral to the success of a business communications. The telephone is one of the primary points of contact between customers and dealers for most

ilsonwidgets.com

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Widgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax
www.wilsonwidgets.com
Office Hours: M-F 7a-7p

One step further, allowing employees to add a personal message of their own, and it makes for fun reading.

Tweak #2: Subject Line Words of the Email

There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like Free, Fun, Pictures, Warning, or even non-alphanumeric's (*%&#@) that could be confused with spam. Simply state the message and allow the reader to read on.

The purpose of this is to get as many eyes as possible on your company's message and brand.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/8349/atriclecheck-Living-Your-Brand-on-the-Web--Part-2.html">Living Your Brand on the Web - Part 2</a>

BB link (for phorums):
[url=http://www.atriclecheck.com/article/8349/atriclecheck-Living-Your-Brand-on-the-Web--Part-2.html]Living Your Brand on the Web - Part 2[/url]

Operating a small business takes a certain level of discipline and understanding. This is because it small business is like a child in that your decisions can either help it grow and blossom or destroy it. Let's consider just a few of the positions in a small business that need filled usually by the owner.

Many industry sectors have abatement professionals and consultants and there are even trade journals specializing in these things. Unfortunately the greatest abatement consultants are so busy that they generally cannot even return phone calls as they travel the world putting out fires and handling crisis management.

Banner stands and exhibition systems can promote products and services with colourful and attractive graphics in an inspiring and imaginative manner, this is essential when attracting potential customers.

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Will You Add? - Living Your Brand on the Web - Part 2

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