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Will You Add? - Brand Positioning - Brand Image
Wallace Flint was the first person to suggest an automated checkout system in 1932. But the history of modern barcode begun only in 1948, when Bernard Silver, a graduate student of Drexel Institute of Technology in Philadelphia, asked his friend Norman Woodland to develop a system to automatically read product information during checkout.The first coding system was developed by Woodland, a twenty-seven-year-old graduate of the same institute. On October 7, 1952, Woodland and his friend Silver were awarded a patent for this invention named "Classifying Apparatus and Method." Woodland's first idea was to use patterns of ink that would glow under ultraviolet light. The barcode Woodland and Silver developed was a "bull's eye" symbol, made up of a series of concentric circles. Later, the barcode was made up of a pattern of four white lines on a dark background. Information was coded and classified in these lines.The barcode was first commercialized in 1967, when RCA installed the first scanning systems at a Kroger store in Cincinnati. In 1969, NAFC asked Logicon. Inc. to develop an industry-wide barcode system. They developed Part 1 and 2 of the UGPIC (Universal Grocery Products Identification Code) in 1970. Based on this, a Uniform Grocery Product Code was formed. In 1973, the U.S. Supermarket Ad Hoc Committee recommended the adoption of the UPC symbol set, which is still in use. This was developed by George Laurer of IBM. In June 1974, the first UPC scanner was installed at Marsh's supermarket in Troy, Ohio. It was developed by NCR Corp. The first product scanned was ten-pack of Wrigley's Juicy Fruit chewing gum.The industrial application of barcodes began in late 1950s, and in 1967, the Association of American Railroad adopted an optical barcode, but it was abandoned in 1970. In September 1981, the United States Department of Defense adopted the use of Code 39 for marking all products sold by the United States military, called LOGMARS. This was the event that popularized barcodes. Today, this is a billion dollar business. In 1962, Silver died, and in 1992, Woodland was awarded the National Medal of Technology by President Bush.
The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the bes
Posters are a source through which we can communicate something. Posters of all shapes and sizes have been acting as a medium of carrying various kinds of messages. Anybody and everybody can take this resort to convey anything this is in their minds. Posters have been used as a tool by many people around the world to tell other people about their side of the story or simply tell them what is in their mind. In fact, posters are believed to be the earliest form of advertising about a thing, good or service.Larger posters, small posters or medium sized posters all have been used for many purposes. It is not the size that matters, rather the thought or the message that is conveyed through the medium. The origin of the name, poster has a very interesting story. It is said that the named originated from the posts which were put up at important points on roads or places where two roads met to give directions to people. Stone printing, also known as lithography was used to write on these posts.Posters in general and large posters in particular have been very beneficial in spreading awareness, advertising about anything, mobilizing support for a cause or inspiring people to do something for the society. There are many campaigns which has been very successful due to the use of posters. Posters are made in various shapes, sizes and designs. They can be large posters like banner sized ones, posters to be put up in hoardings in the roadside and also posters to be put on vehicles and windows of automobiles.If you want to promote a cause and would like that many people should know about this, making posters is the best way for you to go about doing this. Posters can very well depict your state of mind and tell others exactly what you want. I have seen a poster which shows a room which is terribly messed up. The slogan simply says that “My Room Love it or Leave it!” So, basically it the poster tells others to mind their own business and not to comment at the state of anyone’s room. This is just one example of someone trying out to speak his/her mind through a poster; there are many more examples which can be seen all around.Getting across a message or supporting any cause is not the only thing which a large poster is capable of doing. Large posters which have pictures of celebrities can be found at all places. So it is very often to find the walls of homes adorned with pictures of actors, actresses, singers and sportsperson. Large po
You're branded, branded, branded, branded.
It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the bes
Your courier service is the front line between your products and your customers. Uncovering some of the practices a number of courier companies use can make a world of difference in finding an unfailing courier; one which will provide a positive extension of your company, making the right impression that will help you to grow your business.You're on your way to the Edmonton Oiler's hockey playoff game, and your cell phone rings. It's your most valuable customer; they're working on a construction project on a major bridge spanning the North Saskatchewan River in Alberta, and there's been a gas leak. They need one of your specialized drill bits, and they need it STAT! They can't come to pick it up as they're frantically dealing with their emergency on hand.What should you do? You've spent over $200 for your hockey tickets which are nearly impossible to get, and it's the playoffs! On the other hand, you certainly can't let down your major customer! You call your courier service expecting that they'll handle your emergency, but it's now 7 p.m. You place the call, there is no answer, and panic begins to set in.You need to find a courier company that works after hours, and you need to find one fast. You pull over to a phone booth and fumble through the directory in a frenzy for a courier available at this late hour, but you don't have an account with them. Moreover, how do you know that you're going to even find someone who is reliable? You place call after call before you finally make contact with a knowledgeable human being on the other end, not a person that's simply taking messages for the company after hours. After this day’s worth of unpleasant experiences, you swear to yourself that your first mission tomorrow is to find yourself a new courier company who is available to handle emergency situations.How are you going to find a new courier service? The majority of local courier companies don't have as much as a published website, so you need to let your fingers do the walking in the big Yellow Book or you can try your Yellow Pages directory online for local courier express, where you will find a company that cares enough about their business that they've made an investment in a quality website. You can learn plenty about a company through the efforts they put into presenting factual content on their website.To Begin with, look for a courier service that advertises that they provide 24/7 courier service, 365 days
You're branded, branded, branded, branded.
It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the bes
I was recently approached by a transportation company owner, I will call her Beth. Beth and her business partner both have adult sons that they would like to take over their business someday.The partners named both sons Fleet Managers about a year ago. Beth’s son has proven to be very good at the job. He manages the people and equipment well and is very reliable. Beth’s partner's son is another story. His work habits are terrible and he often doesn't show up for work at all. The staff jokes about what time he will call in on sunny days. He has shown no signs of improvement in the last year. Beth didn’t know how to approach her partner and seemed genuinely surprised by my response to the scenario. I simply said:He’s not ready.Many people have missed opportunities because they were not ready for them. I suspect that her partner's son does not take any kind of work seriously, so I wouldn't take his attitude personally.When people do not have a parent who owns a business, they usually get positions based on whether or not their superiors feel that they are ready and capable. Both sons have the same amount of love and expectations, but only one has the appropriate amount of ability and ambition.Here's the thing - the show must go on!When you have someone – anyone - who is slacking, it needs to be addressed. Find out where there are gaps in service. Not to blame anyone – people’s shortcomings are obvious. The purpose is to keep the business alive.Show your partners where certain abilities are needed. Maybe their offspring can be fit into niches where they will be good. If not, just suggest a person to do the things that need to be done and deal with your partner's children as a separate issue. The most important thing is to keep it on a professional level. Nobody ever wants to hear something negative about their child! No comparisons, no insults, no suggestions about child-rearing.Just give an objective look at things that have to be done and initiate a productive conversation about how to realistically handle them.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the bes
Proper preparation for the sale of your business is one of the most important things you can do. If you were selling your car, you'd probably vacuum the inside and wash and polish the outside in the hope of selling it faster, or getting a few hundred dollars more-or both. In a competitive business sales environment and a world of ever more savvy buyers, it's more important than ever that you put a little "polish" on your business as well when it's time to sell. Start by putting yourself in the shoes of a potential buyer and ask yourself, "What can I do to make this business more attractive?" You, the seller, are an important part in the overall marketing plan, and your role starts with cleaning up your business-both physically and financially. Remember, as a seller of a business, you are now a retailer in the business for sale market, and the buyer is your customer!!!If you focus on the areas listed below, the chance of selling your business and getting the price you want will go up substantially.Financial RecordsA buyer has to understand the financial past and future potential of your company. This means you need to have up-to-date financial statements-income statement and balance sheet-on a monthly basis. They should clearly and accurately reflect the operations of the business. Try to minimize "extra" expenses and be sure all of your revenue is reflected. Consider having a bookkeeping service prepare your financial statements-it increases the quality of your information and the confidence buyers will have in that information.Physical AppearanceFirst impressions count. Whether you run a high end retail store or an equipment rental yard, your facility needs to be clean and organized. Get rid of excessive clutter and old inventory. Make sure any signs are professional (not hand written!). Touch up paint, replace old carpets, replace broken glass, repair broken fixtures. Remember-you're trying to tap a buyer's emotions with dreams of achieving their goals of owning and running their own business. A great bottom line can lose a lot of value if everything else doesn't stack up.OperationsEvaluate your operations in light of the best way to run your business. Is there a point of sale system you always wanted but never purchased? Now might be the time if it will improve the ability to run the business and help your business appear up-to-
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the bes
The Canadian transportation industry is very cash flow intensive. Truckers and brokers have a number of recurring expenses that place demands on their cash flow. They must pay drivers, repairs, fuel and other suppliers. In the meantime, they usually need to wait anywhere between 30 and 60 days before their freight bills are paid. This creates a financial perfect storm. They must pay expenses quickly – but wait to get paid themselves.Many transportation business owners go to their local (or national) bank to try and obtain business financing. They soon find out that getting a business loan is close to impossible. Banks place a number of requirements on their clients, such as having many years of profitable operations, being able to provide audited financial statements and having a business plan. Of course, if a trucking company or brokerage could provide three years worth of audited financial statements, they probably wouldn’t need financing.Fortunately, Canadian transportation companies have an alternative to conventional bank finance. The alternative is called freight bill factoring, a special type of factoring financing.The biggest challenge for transportation companies is waiting to get paid by customers. Freight factoring provides an advance of up to 90% on slow paying freight bills. This cash advance allows the transportation company to meet business expenses, and provides relief from slow paying clients. The transaction is settled once the end customer pays the freight bill.The cost of factoring can vary between 1.5% to 5% per month, depending in the financed volume and the credit quality of the payers. Although it’s a cost effective solution that can help trucking companies grow, it should be viewed as a temporary solution. Companies should use the enhanced cash flow to build their cash cushion in the bank, so that when the financial situation improves, the company can stop factoring.One of the biggest advantages of factoring is that it can help your company grow past its existing capital limitations. And as opposed to conventional bank financing, factoring is easy to obtain and can be set up in just a few days. The most important requirement is that you must do business with reputable companies.
The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the best season you can imagine in your field, looking to do your best work and chalk up a remarkable track record, and looking to establish your own micro equivalent of the Nike swoosh. Because if you do, you'll not only reach out toward every opportunity within arm's (or laptop's) length, you'll not only make a noteworthy contribution to your team's success -- you'll also put yourself in a great bargaining position for next season's free-agency market.
The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.
Who understands this fundamental principle? The big companies do. They've come a long way in a short time: it was just over four years ago, April 2, 1993 to be precise, when Philip Morris cut the price of Marlboro cigarettes by 40 cents a pack. That was on a Friday. On Monday, the stock market value of packaged goods companies fell by $25 billion. Everybody agreed: brands were doomed.
Today brands are everything, and all kinds of products and services -- from accounting firms to sneaker makers to restaurants -- are figurin
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