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Will You Add? - Building a Website Part 2 - The Planning Stage
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.Guideline #2) OMIT NEEDLESS WORDS.This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small
the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your business like you do, so both parties sEverywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.Guideline #2) OMIT NEEDLESS WORDS.This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small
Build an Unlimited Flow of Network Marketing Prospects Using the Internet
What do you do when you or someone on your team runs out of prospects to talk to about your business? This challenge plagues many a distributor in the network marketing industry. What if you and your team developed an endless stream of prospects to talk to about your business? Prospecting over the internet makes this possible!Why would you want to prospect on the internet as oppose to other ways of prospecting for your business? Maybe you or your business partners are very shy and not willing to implement more outgoing methods of prospecting such as the famous "three-foot rule" or attending networking events. Perhaps you or your business partners work a very odd schedule (like nights) that makes other methods of prospecting difficult.When should you add internet prospecting to your network marketing business? Add internet prospecting after you talk to everyone in your warm market. There's one exception to this rule, when you run out of any warm market prospects that live outside your local market and the referrals gen
So, you're ready to build a new website, and you have been shopping around for a web design company, or about to build the website yourself. If you haven't chosen a web design company yet, I encourage you to read part 1 of this series.What do you do when you or someone on your team runs out of prospects to talk to about your business? This challenge plagues many a distributor in the network marketing industry. What if you and your team developed an endless stream of prospects to talk to about your business? Prospecting over the internet makes this possible!Why would you want to prospect on the internet as oppose to other ways of prospecting for your business? Maybe you or your business partners are very shy and not willing to implement more outgoing methods of prospecting such as the famous "three-foot rule" or attending networking events. Perhaps you or your business partners work a very odd schedule (like nights) that makes other methods of prospecting difficult.When should you add internet prospecting to your network marketing business? Add internet prospecting after you talk to everyone in your warm market. There's one exception to this rule, when you run out of any warm market prospects that live outside your local market and the referrals gen
Now that you are ready to start designing your website, you need to put a plan in place for what you want your website to achieve. Planning is a very important component in getting ready to build your website, and to see what is necessary for its design. If you don't plan properly, and don't think of everything you will need before the website is built, you may find your costs will skyrocket simply because of the additions you need to include. Of course the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your business like you do, so both parties sh
See How Easily You Can Make Money Online
Yes, you can make money online. No, you don't have to be an Internet marketing guru. Making money online is like cooking a great meal. A great meal requires a good recipe and the right ingredients. Let's see what that looks like with regard to Internet marketing.You need a good recipe and the right ingredients. The recipe is nothing more than a plan to achieve your goal of making money online. The right ingredients are the proper mix of attention, support, and tools. There is no need to reinvent the wheel. And there are literally hundreds of online resources available to help Internet marketers. For instance, the Wealthy Affiliate is a community of like minded Internet marketers. The two founders share their knowledge of Internet Marketing. The Wealthy Affiliate will provide you with the support, tools, and even a six week plan of action. You can learn a lot by joining up. Now that you have the recipe and ingredients, it is time to start cooking.The cook makes the difference in the kitchen. You make the difference in your Internet marketing busine
company yet, I encourage you to read part 1 of this series.Yes, you can make money online. No, you don't have to be an Internet marketing guru. Making money online is like cooking a great meal. A great meal requires a good recipe and the right ingredients. Let's see what that looks like with regard to Internet marketing.You need a good recipe and the right ingredients. The recipe is nothing more than a plan to achieve your goal of making money online. The right ingredients are the proper mix of attention, support, and tools. There is no need to reinvent the wheel. And there are literally hundreds of online resources available to help Internet marketers. For instance, the Wealthy Affiliate is a community of like minded Internet marketers. The two founders share their knowledge of Internet Marketing. The Wealthy Affiliate will provide you with the support, tools, and even a six week plan of action. You can learn a lot by joining up. Now that you have the recipe and ingredients, it is time to start cooking.The cook makes the difference in the kitchen. You make the difference in your Internet marketing busine
Now that you are ready to start designing your website, you need to put a plan in place for what you want your website to achieve. Planning is a very important component in getting ready to build your website, and to see what is necessary for its design. If you don't plan properly, and don't think of everything you will need before the website is built, you may find your costs will skyrocket simply because of the additions you need to include. Of course the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your business like you do, so both parties s
What Do I Sell Or Do To Make Money On The Internet?
Finding products and services to market online is easier than you may think.You may be asking yourself how do you start a work at home business and make money on the internet. You have nothing to sell and you do not know anything about computers or the internet, or you might think you do not have anything to write about. Well, if you found this site, then you have some of what it takes to start your own work at home business. One of the greatest things about making money online is you do not need your own product to sell, or a vast knowledge of any particular subject. The internet provides all that for you! Everything you need is available to you if you can learn how to find it and use it to your advantage.The details of going about it are a little more complex than what I explain here but the concept is relatively easy to grasp. You can make a second income online or even a living promoting other peoples’ products. This is what is usually called affiliate marketing. These products may be actual items from companies like Amazon and thousan
ur website to achieve. Planning is a very important component in getting ready to build your website, and to see what is necessary for its design. If you don't plan properly, and don't think of everything you will need before the website is built, you may find your costs will skyrocket simply because of the additions you need to include. Of course the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your business like you do, so both parties sFinding products and services to market online is easier than you may think.You may be asking yourself how do you start a work at home business and make money on the internet. You have nothing to sell and you do not know anything about computers or the internet, or you might think you do not have anything to write about. Well, if you found this site, then you have some of what it takes to start your own work at home business. One of the greatest things about making money online is you do not need your own product to sell, or a vast knowledge of any particular subject. The internet provides all that for you! Everything you need is available to you if you can learn how to find it and use it to your advantage.The details of going about it are a little more complex than what I explain here but the concept is relatively easy to grasp. You can make a second income online or even a living promoting other peoples’ products. This is what is usually called affiliate marketing. These products may be actual items from companies like Amazon and thousan
Being Heard: Mental and Verbal Strategies for Getting Your Point Across
"Psychologists have found that we are each more interested in knowing that the other person is trying to empathize with us … than we are in believing that they have actually accomplished that goal. Good listening … is profoundly communicative. And struggling to understand communicates the most positive message of all."--Difficult Conversations, Douglas Stone, Bruce Patton, and Sheila HeenWe all want to be heard. It's gratifying, empowering, and makes us feel valued. And in a difference of opinion, we want our side to be represented. We want others to get who we are and to hear our valid arguments, even if they don't agree with us–though, of course, we'd like that to happen as well.What we may not realize is that the best way to get our point across is often counter-intuitive. To be successful we have to try less and listen more.Understanding as a Goal Have you ever been in a restaurant that has a swinging door in and out of the kitchen? Ever pushed (or watched someone push) o
and don't think of everything you will need before the website is built, you may find your costs will skyrocket simply because of the additions you need to include. Of course the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your business like you do, so both parties s"Psychologists have found that we are each more interested in knowing that the other person is trying to empathize with us … than we are in believing that they have actually accomplished that goal. Good listening … is profoundly communicative. And struggling to understand communicates the most positive message of all."--Difficult Conversations, Douglas Stone, Bruce Patton, and Sheila HeenWe all want to be heard. It's gratifying, empowering, and makes us feel valued. And in a difference of opinion, we want our side to be represented. We want others to get who we are and to hear our valid arguments, even if they don't agree with us–though, of course, we'd like that to happen as well.What we may not realize is that the best way to get our point across is often counter-intuitive. To be successful we have to try less and listen more.Understanding as a Goal Have you ever been in a restaurant that has a swinging door in and out of the kitchen? Ever pushed (or watched someone push) o
How to Strengthen Your Unique Online Brand
Besides the dynamics associated with search engine optimization, search engine marketing, pay-per-click, cost-per-click, backlinks, blogs, meta tags, and a website backend whose design is accommodating to search engine crawls, one of the most important aspects of creating an online business is distinguishing yours from its competitors by creating your own unique brand.So, you may be asking yourself, "Yeah, how do I make my online business stand out from the competition?" Well, for starters, your website should have a clean, consistent layout that makes it easy for visitors to navigate and search for products. Otherwise, branding becomes an exercise in futility, which if executed improperly, will definitely deter first-time visitors from visiting your site again, making a purchase, recommending it to friends, co-workers, or family members.Once you have defined the fundamental structural framework and functionality of your online store, you should then invest the necessary time to produce high-quality images and a solid product description for each
the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your business like you do, so both parties should be involved in the planning.Besides the dynamics associated with search engine optimization, search engine marketing, pay-per-click, cost-per-click, backlinks, blogs, meta tags, and a website backend whose design is accommodating to search engine crawls, one of the most important aspects of creating an online business is distinguishing yours from its competitors by creating your own unique brand.So, you may be asking yourself, "Yeah, how do I make my online business stand out from the competition?" Well, for starters, your website should have a clean, consistent layout that makes it easy for visitors to navigate and search for products. Otherwise, branding becomes an exercise in futility, which if executed improperly, will definitely deter first-time visitors from visiting your site again, making a purchase, recommending it to friends, co-workers, or family members.Once you have defined the fundamental structural framework and functionality of your online store, you should then invest the necessary time to produce high-quality images and a solid product description for each
Planning
Define the purpose of your website.
What do you want your website to achieve for you? It is important that you clearly understand the purpose of your own website. Websites can be used for different purposes, such as:
- Marketing, branding, site positioning
- Promotional campaign site
- Transactional sales-oriented site
- Customer service support site
- How to instructional site
- Product or service demonstration site
- Lead generation site
- Viral or buzz creation site
Who your target ma
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