Even an ignored site has a voice.

Sometimes companies rush to put a Web site up because their competition has a site or because they believe it's a magic way to increase sales automatically. They underestimate the time and expense needed to compete in what is becoming a fierce marketplace.

Putting up a quick Web site and forgetting it is, at the very least, a waste of money, and at worst, an ongoing negative advertisement. The irony here is that while a good Web site needs to be marketed, a bad site is liable to pop up and make a company look bad at any time.

No commitment phobias allowed ...

Maintenance of a Web site after creation is just as important as initial development. Keeping information fresh and up to date is a considerable commitment that cannot be overlooked.

A Web site is just one piece of a much larger marketing picture and all the pieces need to be considered during development. So, approach a Web site with the understanding that it is an ongoing job.

If you have a limited budget, consider the following:

• Do not put up pages that say "under construction." And NEVER put up a temporary page that lists a date when the site will be completed. It's not necessarily wrong to register a domain and have a temporary page; however, it's much better to put up a single page that gives some useful information to potential visitors while you work on developing the full site.

• Limit time-sensitive content:
  1. Do not include a calendar or intentionally variable content, unless you are ready for the tremendous effort and commitment required of both staff and finances.
  2. Never promise new items by a particular date.
  3. Wherever possible eliminate dating items on the site.

• However, you must be prepared to keep up with a few things:
  1. Addresses, phone numbers, staff lists and/or photos must be current.
  2. Copyright notices on pages need to be kept up to date.
  3. Events in the company and outside events in the community, nation or worldwide may influence the appropriateness of a site's contents.

• No matter what the budget, stated deadlines must be met or they should not be announced at all. Even with the best of intentions, deadlines can be missed. Whenever possible, do not make announcements about upcoming servi
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  pete in what is becoming a fierce marketplace.

  Putting up a quick Web site and forgetting it is, at the very least, a waste of money, and at worst, an ongoing negative advertisement. The irony here is that while a good Web site needs to be marketed, a bad site is liable to pop up and make a company look bad at any time.

  No commitment phobias allowed ...

  Maintenance of a Web site after creation is just as important as initial development. Keeping information fresh and up to date is a considerable commitment that cannot be overlooked.

  A Web site is just one piece of a much larger marketing picture and all the pieces need to be considered during development. So, approach a Web site with the understanding that it is an ongoing job.

  If you have a limited budget, consider the following:

  • Do not put up pages that say "under construction." And NEVER put up a temporary page that lists a date when the site will be completed. It's not necessarily wrong to register a domain and have a temporary page; however, it's much better to put up a single page that gives some useful information to potential visitors while you work on developing the full site.

  • Limit time-sensitive content:
    1. Do not include a calendar or intentionally variable content, unless you are ready for the tremendous effort and commitment required of both staff and finances.
    2. Never promise new items by a particular date.
    3. Wherever possible eliminate dating items on the site.

  • However, you must be prepared to keep up with a few things:
    1. Addresses, phone numbers, staff lists and/or photos must be current.
    2. Copyright notices on pages need to be kept up to date.
    3. Events in the company and outside events in the community, nation or worldwide may influence the appropriateness of a site's contents.

  • No matter what the budget, stated deadlines must be met or they should not be announced at all. Even with the best of intentions, deadlines can be missed. Whenever possible, do not make announcements about upcoming servi
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    A Web site is just one piece of a much larger marketing picture and all the pieces need to be considered during development. So, approach a Web site with the understanding that it is an ongoing job.

    If you have a limited budget, consider the following:

    • Do not put up pages that say "under construction." And NEVER put up a temporary page that lists a date when the site will be completed. It's not necessarily wrong to register a domain and have a temporary page; however, it's much better to put up a single page that gives some useful information to potential visitors while you work on developing the full site.

    • Limit time-sensitive content:
      1. Do not include a calendar or intentionally variable content, unless you are ready for the tremendous effort and commitment required of both staff and finances.
      2. Never promise new items by a particular date.
      3. Wherever possible eliminate dating items on the site.

    • However, you must be prepared to keep up with a few things:
      1. Addresses, phone numbers, staff lists and/or photos must be current.
      2. Copyright notices on pages need to be kept up to date.
      3. Events in the company and outside events in the community, nation or worldwide may influence the appropriateness of a site's contents.

    • No matter what the budget, stated deadlines must be met or they should not be announced at all. Even with the best of intentions, deadlines can be missed. Whenever possible, do not make announcements about upcoming servi
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      page that gives some useful information to potential visitors while you work on developing the full site.

    • Limit time-sensitive content:
      1. Do not include a calendar or intentionally variable content, unless you are ready for the tremendous effort and commitment required of both staff and finances.
      2. Never promise new items by a particular date.
      3. Wherever possible eliminate dating items on the site.

    • However, you must be prepared to keep up with a few things:
      1. Addresses, phone numbers, staff lists and/or photos must be current.
      2. Copyright notices on pages need to be kept up to date.
      3. Events in the company and outside events in the community, nation or worldwide may influence the appropriateness of a site's contents.

    • No matter what the budget, stated deadlines must be met or they should not be announced at all. Even with the best of intentions, deadlines can be missed. Whenever possible, do not make announcements about upcoming servi
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      1. Addresses, phone numbers, staff lists and/or photos must be current.
      2. Copyright notices on pages need to be kept up to date.
      3. Events in the company and outside events in the community, nation or worldwide may influence the appropriateness of a site's contents.

    • No matter what the budget, stated deadlines must be met or they should not be announced at all. Even with the best of intentions, deadlines can be missed. Whenever possible, do not make announcements about upcoming services, products, or site content that include a deadline date.

    The easiest way to waste money on a Web site, is to under budget and fail to realize the ongoing requirements necessary to keep the site up to date. Any other efforts such as search engine optimization will also be wasted. Visitors may find the site, may visit it once. But if they find outdated or irrelevant content, the next site is just a click away.

    If something is too old to use it doesn't get used very much.