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  • Will You Add? - Website Design – Close More Business With These Simple Tips

    Like a Virgin-- Is Your Marketing As Fresh As Madonna's?
    'Touched for the very first time'Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.So, what is it about Madonna Incorporated that has allowed it to consistently reap pr
    rvice straightaway.

    So offer them a free newsletter or report, related to your service so you can capture their email address.

    You can then build a database and mail them regularly with offers and updates and close names that you would otherwise have lost. Mars and Venus - Part III - How Does Venus Know They Got It Right?
    Knowing that buyers have different agendas to sales people is half the battle. Like any relationship, once you know how the other person likes to make decisions, and you react appropriately, then that relationship becomes stronger. To be a successful in sales or business, you must create strong relationships. This article, brings you one step closer to understanding yourself and your customer or prospect.First; how do you know when

    When designing a website many people make the mistake of trying to create a work of art, rather than focusing on the most important function of your website:

    Its designed to sell your product!

    When building a website make sure it converts as many of your hits to sales, With these proven techniques.

    1. Keep The Front Page Small

    People don’t like scrolling!

    With more lap tops around than ever, having a front page that fits comfortably in a browser set to 1024 x 768 is best.

    This will ensure that your visitors eyes can see the whole page and benefits you are offering without scrolling.

    2. Hit Them With Your Key Benefits

    Make sure they cant miss them.

    Use it to draw your visitor into the site and off the front page.

    Your key benefits can take up to 50% or more of the front page.

    It's important that their eyes are drawn to the key benefits you are offering and that they encourage them to explore the site.

    3. Offer Them a FREE Product

    Not everyone is going to come in and buy your product and service straightaway.

    So offer them a free newsletter or report, related to your service so you can capture their email address.

    You can then build a database and mail them regularly with offers and updates and close names that you would otherwise have lost. Design Based on Your Business
    You can’t go wrong with design standards, but you can improve your website design by considering both your business and your target audience.One of the first things we have our new clients do is browse around the web and find at least 3 sites they like and tell us what it is they like about them. This helps us to get a feel for the general design style that the client finds pleasing. We also ask a series of questions that include; s to sales, With these proven techniques.

    1. Keep The Front Page Small

    People don’t like scrolling!

    With more lap tops around than ever, having a front page that fits comfortably in a browser set to 1024 x 768 is best.

    This will ensure that your visitors eyes can see the whole page and benefits you are offering without scrolling.

    2. Hit Them With Your Key Benefits

    Make sure they cant miss them.

    Use it to draw your visitor into the site and off the front page.

    Your key benefits can take up to 50% or more of the front page.

    It's important that their eyes are drawn to the key benefits you are offering and that they encourage them to explore the site.

    3. Offer Them a FREE Product

    Not everyone is going to come in and buy your product and service straightaway.

    So offer them a free newsletter or report, related to your service so you can capture their email address.

    You can then build a database and mail them regularly with offers and updates and close names that you would otherwise have lost. Overcoming the Glass Ceiling for Moms
    It’s an unfortunate fact that a glass ceiling exists at all for women. Throw being a mom on top of that, and you might have lowered that ceiling even more. As is true in most things in life, it’s not accurate to say this is always the case. There are exceptions, and hopefully those exceptions will soon be the norm. Until then, here are some tips for moms moving upward at work.Dress the PartIt’s a good idea to avisitors eyes can see the whole page and benefits you are offering without scrolling.

    2. Hit Them With Your Key Benefits

    Make sure they cant miss them.

    Use it to draw your visitor into the site and off the front page.

    Your key benefits can take up to 50% or more of the front page.

    It's important that their eyes are drawn to the key benefits you are offering and that they encourage them to explore the site.

    3. Offer Them a FREE Product

    Not everyone is going to come in and buy your product and service straightaway.

    So offer them a free newsletter or report, related to your service so you can capture their email address.

    You can then build a database and mail them regularly with offers and updates and close names that you would otherwise have lost. Target Marketing - What Are You Aiming For?
    Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, “Fifty percent of my advertising doesn’t work.” When questioned why he continued to do it all, he replied, “Because I don’t know which half isn’t working.”Over the course of the last century, most traditional advertisers accepted this situation as a reality that had to be put up with. The result has bee to 50% or more of the front page.

    It's important that their eyes are drawn to the key benefits you are offering and that they encourage them to explore the site.

    3. Offer Them a FREE Product

    Not everyone is going to come in and buy your product and service straightaway.

    So offer them a free newsletter or report, related to your service so you can capture their email address.

    You can then build a database and mail them regularly with offers and updates and close names that you would otherwise have lost. Countering the False Notion that Six Sigma is Elitist
    Too often, when people think of Six Sigma and black belts they see them as having an elitist connotation. The opinion that Six Sigma is elitist or that black belts are elitist, however, are false. In its purest form Six Sigma is a “way of life” for an organization serious about process improvement. It just happens to have certain characteristics that people like to throw stones at. That some people have come to believe this false notion irvice straightaway.

    So offer them a free newsletter or report, related to your service so you can capture their email address.

    You can then build a database and mail them regularly with offers and updates and close names that you would otherwise have lost.

    4. Your Site Must Load Quickly

    The quicker your site loads the better.

    Forget flash intros and fancy graphics.

    People are there to get information not to focus on art work, they have come to get information.

    They should be focusing on the text and the benefits of your service and that means the use design sparingly.

    5. Be careful with colour

    There is not enough room to go into all the aspects of colour psychology here, but keep the following points in mind.

    Normally it is best to use white text off a black background. You want them focused on the text so don't colour backgrounds, which are generally harder to read off.

    Safe colours to use are Burgundy, Pine Green and Dark blue.

    Other colours can be used such as steel grey and black, but these are great for most websites.

    Don’t use pastel colours they belong in your children’s colouring kits.

    6. Don’t overdo the pictures

    Use pictures sparingly a website is not an art gallery.

    To many pictures detract from the text and your main aim is

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