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  • Will You Add? - What Is the Primary Purpose of Your Real Estate Website? A Lesson From Schlitz Beer

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    of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, N
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    Why do you have a real estate website?

    For what reason are you directing your money, time and attention to a bunch of electrons living out there on the internet somewhere?

    Is it because everyone else is? Is it because you've been told that you HAVE to be "on the internet?"

    Is the reason to:

    • Get more listings?
    • Collect more leads?
    • Create some leverage so you don't have to work so hard?
    • Make more sales?
    • Deliver quality information to your prospects?

    While each of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, N

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    out there on the internet somewhere?

    Is it because everyone else is? Is it because you've been told that you HAVE to be "on the internet?"

    Is the reason to:

    • Get more listings?
    • Collect more leads?
    • Create some leverage so you don't have to work so hard?
    • Make more sales?
    • Deliver quality information to your prospects?

    While each of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, N

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    rnet?"

    Is the reason to:

    • Get more listings?
    • Collect more leads?
    • Create some leverage so you don't have to work so hard?
    • Make more sales?
    • Deliver quality information to your prospects?

    While each of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, N

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    have to work so hard?
  • Make more sales?
  • Deliver quality information to your prospects?

  • While each of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, N

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    of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, NOT the primary purpose of one.

    The primary purpose of your real estate website is to TELL YOUR STORY to the people that want to hear it. This is simple, but it is not easy. Because getting YOUR story into words takes thought.

    It takes answering questions like:

    • "What makes my real estate business different?"
    • "What do I offer that no other real estate professional can offer or is willing to offer?"
    • "Why should buyers and sellers do business with me over any and every option available to them?

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