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Will You Add? - Say It Again Sam, Don't Pay it Again: The Case For Usably Stated Usability
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage - it is called eZine publishing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started...lack of operating capital and marketing know how being the principal causes of failure.
As a business coach I have written a great deal about building a higher performance venture, creating breakthroughs, inventing the future, and generally moving faster than the speed of change -- or at the very least -- moving faster than your competitors.The most important thing you can do now - right at this moment - is get moving on something that's going to make a big, a tremendous difference.Reading this little bit of coaching and simply setting it down, even if you say to yourself "Wow! That sounds like it will work!" will, as you know already, accomplish nothing.Pick a problem -- pick something you've been thinking about for a while -- and apply any and all ideas that you think fit that best.
Yet to peruse usability literature out there on the web, one might be forgiven for thinking that user-centered website design is indeed brain surgery. That, to my way of thinking, is a big part of the problem bringing clients on board as partners willing to commit to a course of action so clearly in their company’s own best interest. Call it a failure to communicate. Quite the interesting failure when you consider that this failure is one being committed over and over again by communication professionals.
Far too often, discussions of User-centered Design employ such industry- specific, emotionally affectless terminology as "navigation," "information architecture," and "Section 508 compliant." The net effect is to present User-Centered design as little more than the implementation of individual items on a checklist of discrete, disconnected components, rather than in a qualitative, unified manner that non-technically inclined business people might more readily connect with.
On one hand, perhaps, all the technical mumbo-jumbo is "necessary." It’s proof of expertise and a means by which to justify fair fees in an industry unfairly viewed as commoditized, no small thanks to ubiquitous out-of-the-can, out-of-the-box "Build a Website in 5 Minutes for $29.95" online offers. Still, such argot obscures rather than reveals. I’ve had highly placed, well-informed, highly educated executives ask me questions such as "Why do we have to pay to fix your bugs?" "What’s HTML," and "What does interactive mean?" Communicating to your prospective clients your knowledge of Fitt’s Law, which states that the time required to move a pointer from rest to a given location is a function of proximity and size
Following the fallout from major corporate crashes such as Enron and Worldcom, stricter compliance legislation has been introduced around the world to ensure that business managers and principals are more accountable for their actions.The latest compliance standards focus on greater accountability and control in key business processes – most importantly document flows and data management.There are two central aspects to enforcing compliance:• The corporate duty of care in enforcing standards• The need for legal protection in the event of litigation or a disputeNon-compliance is not an option, companies risk stiff fines and executives can be held personally liable if information is not
Yet to peruse usability literature out there on the web, one might be forgiven for thinking that user-centered website design is indeed brain surgery. That, to my way of thinking, is a big part of the problem bringing clients on board as partners willing to commit to a course of action so clearly in their company’s own best interest. Call it a failure to communicate. Quite the interesting failure when you consider that this failure is one being committed over and over again by communication professionals.
Far too often, discussions of User-centered Design employ such industry- specific, emotionally affectless terminology as "navigation," "information architecture," and "Section 508 compliant." The net effect is to present User-Centered design as little more than the implementation of individual items on a checklist of discrete, disconnected components, rather than in a qualitative, unified manner that non-technically inclined business people might more readily connect with.
On one hand, perhaps, all the technical mumbo-jumbo is "necessary." It’s proof of expertise and a means by which to justify fair fees in an industry unfairly viewed as commoditized, no small thanks to ubiquitous out-of-the-can, out-of-the-box "Build a Website in 5 Minutes for $29.95" online offers. Still, such argot obscures rather than reveals. I’ve had highly placed, well-informed, highly educated executives ask me questions such as "Why do we have to pay to fix your bugs?" "What’s HTML," and "What does interactive mean?" Communicating to your prospective clients your knowledge of Fitt’s Law, which states that the time required to move a pointer from rest to a given location is a function of proximity and size
The Philippine outsourcing sector has been steadily picking up momentum over the past few years. As of this time, it seems to have reached a tipping point. Direct employment seems to have surpassed 100,000 people and hiring growth is maintaining very high levels. Most estimates put growth rates for Business Process Outsourcing (BPO) at 40% to 50% annually, while many of the contact center organizations are blistering ahead at rates approaching 100%. While this is clearly not sustainable in the long term, it is thrilling while it lasts and this should be over the next 1.5 to 2 years. When one considers the dramatically slowing growth in India and other more mature offshore outsource destinations, the situation in P
Far too often, discussions of User-centered Design employ such industry- specific, emotionally affectless terminology as "navigation," "information architecture," and "Section 508 compliant." The net effect is to present User-Centered design as little more than the implementation of individual items on a checklist of discrete, disconnected components, rather than in a qualitative, unified manner that non-technically inclined business people might more readily connect with.
On one hand, perhaps, all the technical mumbo-jumbo is "necessary." It’s proof of expertise and a means by which to justify fair fees in an industry unfairly viewed as commoditized, no small thanks to ubiquitous out-of-the-can, out-of-the-box "Build a Website in 5 Minutes for $29.95" online offers. Still, such argot obscures rather than reveals. I’ve had highly placed, well-informed, highly educated executives ask me questions such as "Why do we have to pay to fix your bugs?" "What’s HTML," and "What does interactive mean?" Communicating to your prospective clients your knowledge of Fitt’s Law, which states that the time required to move a pointer from rest to a given location is a function of proximity and size
eBay product sourcing can quickly become a full time job. Finding the right products for your eBay business can be daunting.Finding the right products involves researching what sells on eBay, finding suppliers for those products, and then negotiating and setting up a relationship with a supplier.If it was easy you would have more eBay sellers crowding the market.The laws of economics dictate the higher the barriers are the less competitors there will be. So those eBay sellers who are diligent at sourcing products will have a natural advantage over other less enthusiastic sellers.While there are millions of eBay sellers, only a small percentage of them actually take the extra step of secur
On one hand, perhaps, all the technical mumbo-jumbo is "necessary." It’s proof of expertise and a means by which to justify fair fees in an industry unfairly viewed as commoditized, no small thanks to ubiquitous out-of-the-can, out-of-the-box "Build a Website in 5 Minutes for $29.95" online offers. Still, such argot obscures rather than reveals. I’ve had highly placed, well-informed, highly educated executives ask me questions such as "Why do we have to pay to fix your bugs?" "What’s HTML," and "What does interactive mean?" Communicating to your prospective clients your knowledge of Fitt’s Law, which states that the time required to move a pointer from rest to a given location is a function of proximity and size
Are you struggling to find the job you want? feeling that you are on a search with no end of work at home job listings? then you are not alone. Thousands of people all over the world are looking to start a work at home job or business opportunity at home, but for some reason it seems difficult to find a legit profitable work at home job.Its no surprise, because nowadays anyone can have a site online, write some words and say anything they want without any credentials or credibility. But there are some sure fire ways to find legit work at home job listings, that will have you on the right job in no time.Some of the best sites I have found to be reliable and where you can find good work at home job listings
When I was a producer at swandivedigital, we constantly struggled with that issue. How do you tell your clients this or that about their online presence, things they need to hear and really ought to address, in language they can understand, especially when they will have to spend more money in the near term to implement your recommendations? In essence, how do you make usability easy?
In response, we developed a user-centered approach that allowed us to quantitatively measure website efficacy in terms of five easily understood qualitative concepts: usefulness, ease-of-use, efficiency, engagement and trustworthiness. This paradigm served as a contextual framework that allowed us to make the easy-as-pie, gentle but forceful, point to prospective clients that a severe deficiency of any one of those five inseperably interdependent components will drive your target audience away. Simple as that.
If the site is not useful and serves no purpose for your visitors, they’re thinking "what’s the point?" and, *bang*, they’re going to be gone. It’s not easy to use? Your visitors can’t figure out where to find your products? "Well, hey, there are other sites out there that are simpler." And this time the click elsewhere is so fast you can’t even rumple your stilsken. How about if the site doesn’t load quickly or properly, if it just doesn’t work? They’re thinking, "Oh, well, c’est la vie" and, boom-badda- bing, not even a chance to rumple.
And who can blame them? How about a case wherein the website is ugly and anything but engaging? Your site visitors are g
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