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You are here: Home > Internet and Businesses Online > Web Design > Your Web Site's About Us Page: How to Write a Great One |
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Will You Add? - Your Web Site's About Us Page: How to Write a Great One
Finding and Expressing Your Voice w is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business?Each of us has a unique and significant set of traits, abilities, passions, and skills that we offer to the world. This is our voice. When we are expressing our voice we feel significant, valuable, and joyful. We seek and find a sense of mean If you run a store, write about your staff in "About Us." Tell thing Architectural Outsourcing What are the main reasons that someone looks at your web site? Here they are:The outsourcing industry worldwide is booming. There are very few Information Technology sectors which are not into outsourcing. The question arises, that when everybody is jumping on the outsourcing bandwagon for obvious benefits, then why 1. The person has heard about your company and they want to learn more before making a buy decision. 2. They are considering buying a product or service but want to find out which company is the best for them, and they've found your site in a web search. 3. They are already your customer and want to contact you or find the answer to a question. The person who's at your site for reasons 1 or 2 is your potential customer. The potential customer and the customer are reading or looking at your site for different reasons, so your site--if it works well for you--needs to do two different things: appeal to your potential customer, and satisfy your customer. To accomplish the first, devote most of your web pages to your products or services and their benefits. What about your "About Us" page? How should that be written? Many small businesses use it as the owner's biography, or as the history of the company. Neither approach is in your best interest. Consider your own experience. When you use the web, does it matter to you where the first Staples store was located, when what you want to know is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business? If you run a store, write about your staff in "About Us." Tell things Is Your Sales Trust Factor High Enough to Win Against the Competition? they've found your site in a web search.How high is your sales trust factor?Is it higher than the sales trust factor of your competition?It should be, if you want to increase your success in sales.Your trust factor represents the level of trust that buyers have 3. They are already your customer and want to contact you or find the answer to a question. The person who's at your site for reasons 1 or 2 is your potential customer. The potential customer and the customer are reading or looking at your site for different reasons, so your site--if it works well for you--needs to do two different things: appeal to your potential customer, and satisfy your customer. To accomplish the first, devote most of your web pages to your products or services and their benefits. What about your "About Us" page? How should that be written? Many small businesses use it as the owner's biography, or as the history of the company. Neither approach is in your best interest. Consider your own experience. When you use the web, does it matter to you where the first Staples store was located, when what you want to know is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business? If you run a store, write about your staff in "About Us." Tell thing Using an Online Advertising Network to Drive Traffic ferent reasons, so your site--if it works well for you--needs to do two different things: appeal to your potential customer, and satisfy your customer.Becoming part of an online advertising network is a pretty powerful and cost effective way to drive traffic to your website. Internet marketing publications or discussions rarely mention an online advertising network as a means To accomplish the first, devote most of your web pages to your products or services and their benefits. What about your "About Us" page? How should that be written? Many small businesses use it as the owner's biography, or as the history of the company. Neither approach is in your best interest. Consider your own experience. When you use the web, does it matter to you where the first Staples store was located, when what you want to know is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business? If you run a store, write about your staff in "About Us." Tell thing Hiring--A Vital Key In Sales Management Success should that be written?
Many small businesses use it as the owner's biography, or as the history of the company. Neither approach is in your best interest.Recently, I was asked to spend some time on the telephone, coaching a client’s administrative assistant on how to check out an employment candidate’s references. After each in-person or telephone conference, I complete a brief written report Consider your own experience. When you use the web, does it matter to you where the first Staples store was located, when what you want to know is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business? If you run a store, write about your staff in "About Us." Tell thing Ignoring Google w is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business?Google is the lord of websites, there is no any doubt about it. Every one is running behind Google for an opportunity for Google to turn back and look at them. This is the evil going on in the web world. Building a website must have an object If you run a store, write about your staff in "About Us." Tell things like how long they've been with you and the training they take to keep current with new products. If you offer a professional service, list your relevant degrees and certifications, and previous relevant business experience, for example. Make your "About Us" page part of your sales pitch. Include only information that strengthens your credibility and sales message. Copyright (c) 2005 Allen Brodsky
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