Tags |
|
|
Links |
|
|
Will You Add? - Web Copy - What You Should Know First
When was the last time you were bored?Today? Yesterday? Last week? Last year?And when you were bored, what did you do?Eat? Watch TV? Doodle on a piece of paper? Spend an hour on www.boredatwork.com?I haven’t been bored since college. And you know what? I’m damn proud of that. It’s consistently enabled me to accomplish more stuff, meet mo
With that said, what should you do if you're writing copy for the web? Write in a friendly,
What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population – yet they represent 50 percent of the eco
You see, people are used to a certain way of expression on the web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else.
With that said, what should you do if you're writing copy for the web? Write in a friendly,
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect. Is there a “printing” mentality of creating “o
You see, people are used to a certain way of expression on the web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else.
With that said, what should you do if you're writing copy for the web? Write in a friendly,
Local Business Guide has opened the flood gates to its online business guide by allowing business owners to list their business for free. This new service allows businesses to cement their online presence. It allows businesses which had previously not had the opportunity to have a website to now have their own web address they can give to customers and use on their promotional materials.Each state in A
You see, people are used to a certain way of expression on the web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else.
With that said, what should you do if you're writing copy for the web? Write in a friendly,
It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn’t generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor a good market name. Though, when the communication is hay wired it might get ruined!The ma
With that said, what should you do if you're writing copy for the web? Write in a friendly,
"One who fears failure limits his activities. Failure is only the opportunity more intelligently to begin again." — Henry Ford, early 20th century American automobile pioneerThe environment of most organizations is too poisonous for innovation and organizational learning to flourish. A mistake is generally a CLM — career-limiting move. Making a mistake in front of many managers is like cutting yourself
With that said, what should you do if you're writing copy for the web? Write in a friendly, engaging style. Use the soft-sell approach with web copy. Make your copy more informational. Maria Veloso recommends writing in an editorial style. And I agree. I've been using the Internet since 1993, when it first became available for use by the general public. I've read thousands of web sites. I've been exposed to the traditional direct mail copywriting on the Internet and I've read it all. I have to side with Maria on this because of my vast experience on the Web.
People are more relaxed on the Internet. And they are more open to writing that is more relaxed, has a personal feel, and doesn't scream of selling this or that. People don't want that type of message. So you have to write just like you are talking to the in
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/85941/atriclecheck-Web-Copy--What-You-Should-Know-First.html">Web Copy - What You Should Know First</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/85941/atriclecheck-Web-Copy--What-You-Should-Know-First.html]Web Copy - What You Should Know First[/url]
Related Articles:
Ladies and Gentlemen: The Vending Machine
Latest Tips to SEO Friendly Blogs
Six Hidden Ways Of Thinking Designers Must Learn To Be Successful
Bookmark it:
|