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Will You Add? - Web Accessibility: WCAG 2.0 and You
Put a CORC in Your Budget (especially those in the public sector) to think beyond checking the WCAG checkbox. Maybe this will make them think about how to really make their site more accessible rather than simply concentrating on covering their collective arses.
– Paul Boag, Body blow to web accessibility guidelines
Alok Kumar is Chief of Operations for a major telecommunications company. In Kumar’s business, it takes eight to nine months of revenue to recapture the ‘acquisition costs’ of each new customer.Think about that: just to recoup the money spent on advertising, promotion, introductory discounts, new-client administration and data entry requires a customer to remain loyal for eight or nine months! Only after the tenth month does Kumar’s company start to reap real profits.What is the equivalent figure for your company? If you think you make money the very first time your customer buy What do we do in the face of all this debate? Quite simply, those of us that actually make websites and care about making them useful and accessible to real people are just going to have to go on doing the best we can on our own–as, in fact, we’ve pretty much been doing. We will continue to use our own brains to think about what we’re doing and how we can make it as useful as possible to all users. That’s all there is to it. We’re already going above and beyon There's An Amazing, New 3,251 Step Sales Training Process! We interrupt our irregularly scheduled series on web accessibility for a not so late breaking news flash (sans Flash, of course.) It seems that the W3C (World Wide Web Consortium) is on the verge of releasing a whole new set of Web Content Accessibility Guidelines called WCAG 2.0. With numerous changes in place, it now seems that the whole set of guidelines that many of us have worked so hard to implement are all kind of up in the air.One of my clients is a sales training junky.He loves any new close, answer to an objection, or selling shortcut you can give him.He’s also an avid collector of tapes, books, newsletters, and you name it.I shouldn’t complain because he collects my stuff, too, but the last time he came to me for advice, I wanted to set him straight.I told him:“If you’d only PUT INTO PRACTICE a few if the tips I have given you, instead of distracting yourself with yet more pointers from myriad sources, you’d earn more sales and money, and save time, to boot!That offended In many ways, the discussions about the document reflect the disparate philosophical positions within the community on what "accessibility" means. – Bruce Lawson, WCAG 2.0: when I want a beer, don’t give me shandy Whether this new set of guidelines is the incredibly forward-looking, non-technology-dependant vision of accessibility it claims to be or whether it’s a backsliding, meaningless bunch of drivel meant to pander to corporate interests is currently the subject of much debate across the Internet by people far smarter and better informed than I. Perhaps at some point these discussions will include real people with real disabilities who, for some reason, have very little to do with this, but currently that doesn’t seem to be the case. WCAG 2 backtracks on basics of responsible web development that are well accepted by standardistas. WCAG 2 is not enough of an improvement and was not worth the wait. – Joe Clark, A LIST APART: To Hell with WCAG 2 To be fair, the new guidelines are, in fact, a work in progress and not formally approved yet. Still, it’s a hard read. I mean it. I actually sat down to read the complete documentation and was only two pages into it before I found myself thinking how much I’d rather be at a dental appointment. So, I apologize for not having time to wade through the massive, unreadable documentation. I’ll have to leave that to others. I’m fully aware of the fact that not everyone who reads Joe’s article will wade through several hundred pages from the 3 WCAG specifications, and who could blame you? I read them, but the specs are certainly long, tedious and, in many cases, extremely difficult to comprehend. – Lachlan Hunt, WCAG 2.0 Perhaps groups like the WCAG Samurai (http://wcagsamurai.org/) wouldn’t have to exist if the WAI (Web Accessibility Initiative) committee didn’t tend to move and operate like a sumo wrestler itself. After all, there is something to be said for open discussion and actual accomplishment. The simple fact of the matter is that I actually have to work for a living. I build real websites that serve real needs in real communities and are used by real people–only some of whom have disabilities. Frankly, I don’t get paid for any of this. Not one client of mine has ever asked for or even commented on having an accessible website. It’s something that I do on my own because I consider it to be part of the job. It’s simply a matter of good design and usability. The only ray of hope I can find in the whole thing is that perhaps this will encourage website owners (especially those in the public sector) to think beyond checking the WCAG checkbox. Maybe this will make them think about how to really make their site more accessible rather than simply concentrating on covering their collective arses. – Paul Boag, Body blow to web accessibility guidelines What do we do in the face of all this debate? Quite simply, those of us that actually make websites and care about making them useful and accessible to real people are just going to have to go on doing the best we can on our own–as, in fact, we’ve pretty much been doing. We will continue to use our own brains to think about what we’re doing and how we can make it as useful as possible to all users. That’s all there is to it. We’re already going above and beyond Without Traffic Having A Website Means Nothing gy-dependant vision of accessibility it claims to be or whether it’s a backsliding, meaningless bunch of drivel meant to pander to corporate interests is currently the subject of much debate across the Internet by people far smarter and better informed than I. Perhaps at some point these discussions will include real people with real disabilities who, for some reason, have very little to do with this, but currently that doesn’t seem to be the case.This might sound like a completely obvious statement, but it's a fact that I didn't fully understand when my company started it's website. I think I figured that somehow, just by having a great looking website, interest would follow. Let me clue you in on some of what I've learned…..it doesn't. Traffic doesn't just happen. You have to literally go out and get it. I've also came to the stunning realization that without traffic, you might as well not have a website. The exception to this rule is if you have a strictly informational website with no intention of making any money. In the ca WCAG 2 backtracks on basics of responsible web development that are well accepted by standardistas. WCAG 2 is not enough of an improvement and was not worth the wait. – Joe Clark, A LIST APART: To Hell with WCAG 2 To be fair, the new guidelines are, in fact, a work in progress and not formally approved yet. Still, it’s a hard read. I mean it. I actually sat down to read the complete documentation and was only two pages into it before I found myself thinking how much I’d rather be at a dental appointment. So, I apologize for not having time to wade through the massive, unreadable documentation. I’ll have to leave that to others. I’m fully aware of the fact that not everyone who reads Joe’s article will wade through several hundred pages from the 3 WCAG specifications, and who could blame you? I read them, but the specs are certainly long, tedious and, in many cases, extremely difficult to comprehend. – Lachlan Hunt, WCAG 2.0 Perhaps groups like the WCAG Samurai (http://wcagsamurai.org/) wouldn’t have to exist if the WAI (Web Accessibility Initiative) committee didn’t tend to move and operate like a sumo wrestler itself. After all, there is something to be said for open discussion and actual accomplishment. The simple fact of the matter is that I actually have to work for a living. I build real websites that serve real needs in real communities and are used by real people–only some of whom have disabilities. Frankly, I don’t get paid for any of this. Not one client of mine has ever asked for or even commented on having an accessible website. It’s something that I do on my own because I consider it to be part of the job. It’s simply a matter of good design and usability. The only ray of hope I can find in the whole thing is that perhaps this will encourage website owners (especially those in the public sector) to think beyond checking the WCAG checkbox. Maybe this will make them think about how to really make their site more accessible rather than simply concentrating on covering their collective arses. – Paul Boag, Body blow to web accessibility guidelines What do we do in the face of all this debate? Quite simply, those of us that actually make websites and care about making them useful and accessible to real people are just going to have to go on doing the best we can on our own–as, in fact, we’ve pretty much been doing. We will continue to use our own brains to think about what we’re doing and how we can make it as useful as possible to all users. That’s all there is to it. We’re already going above and beyon Marketing for the Mystified t formally approved yet. Still, it’s a hard read. I mean it. I actually sat down to read the complete documentation and was only two pages into it before I found myself thinking how much I’d rather be at a dental appointment. So, I apologize for not having time to wade through the massive, unreadable documentation. I’ll have to leave that to others.Imagine you are in the process of setting up your own business, the culmination of all that training, experience and investment but are not confident of knowing or being good at the best steps to success.Or, imagine that you are running your dream business but the dream is a bit tarnished and you just aren't quite getting where you intended to be.So there you are mystified but imagine you knew all the answers to creating your success.And imagine you knew all the questions to get to these answers.It would be fabulous wouldn't it? Your problems would just dissolve an I’m fully aware of the fact that not everyone who reads Joe’s article will wade through several hundred pages from the 3 WCAG specifications, and who could blame you? I read them, but the specs are certainly long, tedious and, in many cases, extremely difficult to comprehend. – Lachlan Hunt, WCAG 2.0 Perhaps groups like the WCAG Samurai (http://wcagsamurai.org/) wouldn’t have to exist if the WAI (Web Accessibility Initiative) committee didn’t tend to move and operate like a sumo wrestler itself. After all, there is something to be said for open discussion and actual accomplishment. The simple fact of the matter is that I actually have to work for a living. I build real websites that serve real needs in real communities and are used by real people–only some of whom have disabilities. Frankly, I don’t get paid for any of this. Not one client of mine has ever asked for or even commented on having an accessible website. It’s something that I do on my own because I consider it to be part of the job. It’s simply a matter of good design and usability. The only ray of hope I can find in the whole thing is that perhaps this will encourage website owners (especially those in the public sector) to think beyond checking the WCAG checkbox. Maybe this will make them think about how to really make their site more accessible rather than simply concentrating on covering their collective arses. – Paul Boag, Body blow to web accessibility guidelines What do we do in the face of all this debate? Quite simply, those of us that actually make websites and care about making them useful and accessible to real people are just going to have to go on doing the best we can on our own–as, in fact, we’ve pretty much been doing. We will continue to use our own brains to think about what we’re doing and how we can make it as useful as possible to all users. That’s all there is to it. We’re already going above and beyon Under 5% Unemployment; Why Are You Surprised About Outsourcing? ist if the WAI (Web Accessibility Initiative) committee didn’t tend to move and operate like a sumo wrestler itself. After all, there is something to be said for open discussion and actual accomplishment.It truly amazes me the total and unforgivable ignorance of the masses in their linear thinking minds. They just do not get it, as they have surrendered their brains to the mass media hysteria telling them that the Corporations of America have no right to outsource? What about free markets and free enterprise?It was not the employers who demanded more benefits and priced themselves out of work? It was not the employers who used their labor unions to sue and cause hardship to employers and lobby politicians to increase the heat on employment law.Besides with under 5% unemployment The simple fact of the matter is that I actually have to work for a living. I build real websites that serve real needs in real communities and are used by real people–only some of whom have disabilities. Frankly, I don’t get paid for any of this. Not one client of mine has ever asked for or even commented on having an accessible website. It’s something that I do on my own because I consider it to be part of the job. It’s simply a matter of good design and usability. The only ray of hope I can find in the whole thing is that perhaps this will encourage website owners (especially those in the public sector) to think beyond checking the WCAG checkbox. Maybe this will make them think about how to really make their site more accessible rather than simply concentrating on covering their collective arses. – Paul Boag, Body blow to web accessibility guidelines What do we do in the face of all this debate? Quite simply, those of us that actually make websites and care about making them useful and accessible to real people are just going to have to go on doing the best we can on our own–as, in fact, we’ve pretty much been doing. We will continue to use our own brains to think about what we’re doing and how we can make it as useful as possible to all users. That’s all there is to it. We’re already going above and beyon The 4-Step Formula For Writing Your Income-Generating Web Site (especially those in the public sector) to think beyond checking the WCAG checkbox. Maybe this will make them think about how to really make their site more accessible rather than simply concentrating on covering their collective arses.
– Paul Boag, Body blow to web accessibility guidelines
Your Web site has a single motive:To 'ignite' your visitors to take action.This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage, or force, or ask them to.This will impact the 5 prime elements working together in any excellent income-generating Web site: the mechanics, content, interactivity, design and optimization. Right now, let's focus on the mechanics What do we do in the face of all this debate? Quite simply, those of us that actually make websites and care about making them useful and accessible to real people are just going to have to go on doing the best we can on our own–as, in fact, we’ve pretty much been doing. We will continue to use our own brains to think about what we’re doing and how we can make it as useful as possible to all users. That’s all there is to it. We’re already going above and beyond the requirements of our sites. So, before we get too carried away, keep this in mind. Even the home page of the W3C itself (http://www.w3.org/) only claims WCAG 1, level 1 compliance. Yes, we can and should go above that. Section 508 alone gets into levels 1 and 2. However, lets not lose track of our underlying budget and time limitations. We don’t expect an accessible building to have a hospital built into it. We don’t have to go that far with our websites either. WCAG 2.0, like WCAG 1.0 before it, is a set of guidelines. It’s not a wall or a fence. If it leads you where you need to go, great. If not, then you gotta find your own way. After all, it’s you that your clients and users depend on, not the W3C. Thank you all, code well, and good night.
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