Tags |
|
|
Links |
|
|
Will You Add? - Building eCommerce Website
It is a fact of life for most new sales people; they get the dream sales job with unlimited earning potential and expect to earn so much money that they can now enjoy the fruits of their coming wealth. Everything seems perfect until they realize that before closing a sale and earning the big commission, they must first prospect for new customers (read, cold calls). Cold calling is hard to do. People hate to make cold calls and people hate being on the receiving end of them as well.Prospecting is the most difficult part of the sales job. There are many ways to go about it but, for some reason, sales managers preach cold calling as the only way for young sales people to generate leads. As someone who has been through it, I wish that these attitudes would change.I recently read one of the best selling books on cold calling. In this book, the author stresses persistence. He uses the 15-3-1 rule. That is, you need to make fifteen cold calls to make three appointments with prospects. Out of these 3 appointments you will close one sale. By being persistent and making fifteen cold calls a day, this
Create a one page simple site
After registering your domain name, you should start using it immediately. Design a single page mini site with information, what the upcoming site is going to have, and publish it online. The idea is to get online as soon as possible, because the older your site is the better from the point of view of search engine spiders.
Meta Tags for your home page
Write title name of your site, description of your site, keywords, etc. Use them on your mini site.
Start registering your address in various directories
Now start registering your mini
So you're thinking about starting a business that relies on drop shipping. Congratulations on making an excellent decision. You probably already know that drop shipping can save you a ton of money on your inventory and storage costs. But now you face the problem of trying to find a good drop shipper. If you search the Internet or eBay you'll find many people selling "lists" of wholesale drop shippers or "memberships" in drop shipping sites. The problem is that many (maybe even most) of these sites and lists are scams!"Review" sites - the latest scam The latest scam seems to be, so called, drop shipper review sites. Some of these are legitimate, but I have recently become aware of at least one that was setup by a drop ship membership site. I can't mention the name of the drop ship membership site in question, but it is one of the largest and most well known. This site registered a separate domain name and put up a review of drop ship membership sites. Well, guess which site came out on top of that review... If you dig deep enough in the site you'll discover exactly who owns it.
- Selecting the primary goal of the website
- Coming up with needed business objectives to accomplish this goal
- Selecting the right functionalities to achieve those business objectives
- Having right content material the site functionalities should produce and need
Primary Goal
Not all eCommerce sites are online stores. Apart from selling products and services directly from the virtual store there could be many other reasons to have an eCommerce site. Some of them are listed below:
- Build brands
- Enhance existing marketing programs
- Sell products and services
- Launch new product or service
- Develop a better understanding of the customer’s need
- Improve after sales support
Based on your primary goal, you have to take different strategic approach to planning your site.
Business Objectives
Business objectives are list of processes you need to have on your website in order to attain your goal. If your goal is to sell products through your website you have to display pictures and specifications of your products to the site visitors, have a shopping cart so that a buyer can select products, a payment system to carry the transaction, etc. These are your business objectives.
Site Functionality
System functionalities are a list of the types of site capabilities you need to achieve your business objectives. If one of the site’s business objectives is to send regular emails to buyers, you need to have an automatic mailing system. To display product information, i.e. product picture, specification, sale’s terms, etc. you will an electronic catalog system. For processing a payment you require a payment gateway.
Information requirements
This is the information material the site functionalities have to generate to achieve business objectives. To display product information you require product picture, product specification, sale’s terms, shipping terms, payment terms, etc. To send mails to your buyers you need a list of email addresses. For executing a transaction required information would be payment options, information for credit card processing, etc.
Once you clearly identified your single most important business goal for developing the website, and jotted down the needed business objectives, site functionalities and information requirement to realize the business objectives, you are ready to proceed with step by step development of your website.
Writing the development plan
This will require deep understanding of your business goals, site business objectives, content material and milestone goals for overall development process. You will be able to acquire enough knowledge by analyzing existing sites of competitors and researching data related to your specific industry. At this stage you will also clarify resources necessary to build you site and assign responsibilities.
Register domain for the website
While you are still in the process of writing your development plan you should register a domain for your website. You probably heard about the amounts companies have shelled out for domain names like business.com or sex.com. There is no point wasting money on fancy domain names. Any name is fine as long as it is more or less consistent to your business line. Keep in mind two things: avoid special symbols in domain name and don’t select a name which is too long.
Create a one page simple site
After registering your domain name, you should start using it immediately. Design a single page mini site with information, what the upcoming site is going to have, and publish it online. The idea is to get online as soon as possible, because the older your site is the better from the point of view of search engine spiders.
Meta Tags for your home page
Write title name of your site, description of your site, keywords, etc. Use them on your mini site.
Start registering your address in various directories
Now start registering your mini s
Charles Dickens began his book with the famous phrase, “It was the best of times and the worst of times.”This applies to restaurants and to a lot of businesses, for that matter.They can have great food or wonderful products that you’re drawn to, but their customer service repulses you.So, you use them, time and again, but you feel queasy about it, and far less than 100% satisfied.This is my experience with a seafood company in Santa Monica, California.It’s in a key location, parking is plentiful, and the food is good.But their rules are utterly insane.For example, if you walk in and there are plenty of open tables, no one is waiting, and there are no imminent reservations that are going to show up, they’ll still make you wait up to fifteen minutes to be seated.The other day, I asked "Why?"“We want to give our waiters a chance to catch up.”“To catch up with what?” I wondered. Believe me, these slugs are not overworked.If you want a nice open booth near a window, they won’t let you have it unless you’re so insistent that it spoils
- Build brands
- Enhance existing marketing programs
- Sell products and services
- Launch new product or service
- Develop a better understanding of the customer’s need
- Improve after sales support
Based on your primary goal, you have to take different strategic approach to planning your site.
Business Objectives
Business objectives are list of processes you need to have on your website in order to attain your goal. If your goal is to sell products through your website you have to display pictures and specifications of your products to the site visitors, have a shopping cart so that a buyer can select products, a payment system to carry the transaction, etc. These are your business objectives.
Site Functionality
System functionalities are a list of the types of site capabilities you need to achieve your business objectives. If one of the site’s business objectives is to send regular emails to buyers, you need to have an automatic mailing system. To display product information, i.e. product picture, specification, sale’s terms, etc. you will an electronic catalog system. For processing a payment you require a payment gateway.
Information requirements
This is the information material the site functionalities have to generate to achieve business objectives. To display product information you require product picture, product specification, sale’s terms, shipping terms, payment terms, etc. To send mails to your buyers you need a list of email addresses. For executing a transaction required information would be payment options, information for credit card processing, etc.
Once you clearly identified your single most important business goal for developing the website, and jotted down the needed business objectives, site functionalities and information requirement to realize the business objectives, you are ready to proceed with step by step development of your website.
Writing the development plan
This will require deep understanding of your business goals, site business objectives, content material and milestone goals for overall development process. You will be able to acquire enough knowledge by analyzing existing sites of competitors and researching data related to your specific industry. At this stage you will also clarify resources necessary to build you site and assign responsibilities.
Register domain for the website
While you are still in the process of writing your development plan you should register a domain for your website. You probably heard about the amounts companies have shelled out for domain names like business.com or sex.com. There is no point wasting money on fancy domain names. Any name is fine as long as it is more or less consistent to your business line. Keep in mind two things: avoid special symbols in domain name and don’t select a name which is too long.
Create a one page simple site
After registering your domain name, you should start using it immediately. Design a single page mini site with information, what the upcoming site is going to have, and publish it online. The idea is to get online as soon as possible, because the older your site is the better from the point of view of search engine spiders.
Meta Tags for your home page
Write title name of your site, description of your site, keywords, etc. Use them on your mini site.
Start registering your address in various directories
Now start registering your mini
The life cycle of the typical small business is short and painful. It starts out with a dream and ends with a whimper. And in between, a struggle of Herculean proportions is played out as the owner tries to figure out why the business isn’t succeeding.Depending on which survey you read, up to 80% of small businesses fail. Most fail within the first five years and those who survive the first five are often losing money. Pursuing a career in small business ownership seems like a fool’s footpath straight to failure and poverty.So, what is the difference between the 80% that fail and the 20% that succeed? When you examine the reasons that cause business failures, you begin to understand that most business failures are preventable. The major missing ingredient is knowledge. Business owners who get expert help before they open a business have a much greater chance of succeeding. Business owners who get expert help as their businesses grow and change succeed more quickly with fewer speed bumps along the way.Why do businesses fail? A study published by Jessie Hagen of U.S. Bank gives the det
Information requirements
This is the information material the site functionalities have to generate to achieve business objectives. To display product information you require product picture, product specification, sale’s terms, shipping terms, payment terms, etc. To send mails to your buyers you need a list of email addresses. For executing a transaction required information would be payment options, information for credit card processing, etc.
Once you clearly identified your single most important business goal for developing the website, and jotted down the needed business objectives, site functionalities and information requirement to realize the business objectives, you are ready to proceed with step by step development of your website.
Writing the development plan
This will require deep understanding of your business goals, site business objectives, content material and milestone goals for overall development process. You will be able to acquire enough knowledge by analyzing existing sites of competitors and researching data related to your specific industry. At this stage you will also clarify resources necessary to build you site and assign responsibilities.
Register domain for the website
While you are still in the process of writing your development plan you should register a domain for your website. You probably heard about the amounts companies have shelled out for domain names like business.com or sex.com. There is no point wasting money on fancy domain names. Any name is fine as long as it is more or less consistent to your business line. Keep in mind two things: avoid special symbols in domain name and don’t select a name which is too long.
Create a one page simple site
After registering your domain name, you should start using it immediately. Design a single page mini site with information, what the upcoming site is going to have, and publish it online. The idea is to get online as soon as possible, because the older your site is the better from the point of view of search engine spiders.
Meta Tags for your home page
Write title name of your site, description of your site, keywords, etc. Use them on your mini site.
Start registering your address in various directories
Now start registering your mini
Tips#1. Provide quality content to your visitors. There is no alternative to this. You can expect better result if your content is unique and of high quality.Tips#2. Seriously maintain sitemaps and try to keep it up to date. Use Google webmaster tools to get the best result.Tips#3. Customize the ads according to your site design. Use the same bag round color matching your site.Tips#4. Provide less internal and external links.Tips#5. Write creatively a greedy TitleTips#6. Use navigation on the left, content in the middle a single column of ads on the right. For shorter pages use 300x250 text ads somewhere among the text.Tips#7. Avoid Excessive number of ads per page. Don't let the visitors understand that you have created your site for earning money from advertisement. Let them feel they getting benefited from your site content ( They will start thinking Adsense ads as a reference)Tips#8. You can put one leaderboard 728x 90 text ad at the top and one at the bottom of the page.Tips#9. Don't forget to use tag. It will help you to get more chance of g
Writing the development plan
This will require deep understanding of your business goals, site business objectives, content material and milestone goals for overall development process. You will be able to acquire enough knowledge by analyzing existing sites of competitors and researching data related to your specific industry. At this stage you will also clarify resources necessary to build you site and assign responsibilities.
Register domain for the website
While you are still in the process of writing your development plan you should register a domain for your website. You probably heard about the amounts companies have shelled out for domain names like business.com or sex.com. There is no point wasting money on fancy domain names. Any name is fine as long as it is more or less consistent to your business line. Keep in mind two things: avoid special symbols in domain name and don’t select a name which is too long.
Create a one page simple site
After registering your domain name, you should start using it immediately. Design a single page mini site with information, what the upcoming site is going to have, and publish it online. The idea is to get online as soon as possible, because the older your site is the better from the point of view of search engine spiders.
Meta Tags for your home page
Write title name of your site, description of your site, keywords, etc. Use them on your mini site.
Start registering your address in various directories
Now start registering your mini
If you are not sure if online list building techniques are relevant to you, keep this in mind. Internet marketing is about getting your message to people, then persuading them that your product is just what they need to solve their problem. The problem doesn’t matter; it could be a question needing answered or a need for a particular type of software. You can provide it and that is the message you must get across to your prospect.However, in order to start this process you need a supply of people you can regularly contact with your offers. Not just a supply of any people, but of people targeted to your kind of products. They must already have an interest in what you have to offer them. Your chances of making a sale are then vastly increased.So where do you get a supply of such people? From your list of course. The list of people you will build using the list building techniques I am about to explain to you. The important factor regarding your list is that they are focused on your products, or the topic of your website, so the obvious people to have in your list are those that visit
Create a one page simple site
After registering your domain name, you should start using it immediately. Design a single page mini site with information, what the upcoming site is going to have, and publish it online. The idea is to get online as soon as possible, because the older your site is the better from the point of view of search engine spiders.
Meta Tags for your home page
Write title name of your site, description of your site, keywords, etc. Use them on your mini site.
Start registering your address in various directories
Now start registering your mini site in various directories and search engines. Don’t use the companies that promise for certain small amount they will register your site in hundreds of search engines and directories. You only need to be in the major ones and most of them require manual insertion of site information.
Accumulate content
Now start collecting, selecting and writing contents for your website. This is going to be a time consuming job. A good eCommerce site should have minimum 80 to 100 pages. That means you will need a lot of content for your website.
Site plan
Loosely define the pages needed for the site and links between them.
Create project scope
Scope is the way that you describe the objectives and functionalities of the web project. This gives you a clear picture of the site from technical point of view. It shows the boundaries, i.e. what the project will deliver and what it will not deliver. For larger projects, it can include departments involved, business processes and workflows that will be touched, the data types incorporated, etc.
Design home page and one of the main pages
Finally, it is the time to start designing your web pages. Start with creating layout, sketch and design of the first page and at least one of the other major pages. You will probably need one or more designers for your site.
Create content surrounding two three key phrases per page
Meanwhile, select keywords and key phrases for these and other pages and start developing content surrounding these words and phrases. You might need to involve content developer and search engine optimizer for this.
Select design and layouts for rest of the pages
If you are happy with the look and feel of the home page and the other page that you have created it is time to build layouts for rest of the pages.
Programming
Actually, you should start working on this the moment you finished writing your project scope. You will need programmers and data base specialist to work on this part. The quantity of specialists required will depend on the complexity of the project.
Create rest of the pages
Now is the time to develop physical look of rest of the pages. Don’t forget to create Meta Tags for these pages.
Installation on your local server
All your work will be done on a local server and the trial version of your site will reside there.
Testing and debugging
Now that the site is ready it is time to test all the functionalities of the site, check pages for broken links, and other errors.
Let others review your site
If possible, at this stage, request your best customers, industry colleagues and friends to check out the site thoroughly and give you honest feedbacks. Make changes according to the suggestions that you deem extremely valuable.
Publish
Finally, the big day came! Publish your website on the Internet. Make sure to issue a press release covering the usefulness of your eCommerce site.
Constantly monitor and update
In order to serve your audience better you will need to monitor your site. What is working well and what needs improvement? Update your website periodically with specific and quantifiable enhancement.
Promote
Having a great site is not good enough! You have to work on promoting your site so that enough targeted traffic visits your site to make it profitable.
Companies can reap tremendous profits from a robust, well-designed and well-managed eCommerce site with essential functionalities. This includes among others:
- Sales increase
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/86990/atriclecheck-Building-eCommerce-Website.html">Building eCommerce Website</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/86990/atriclecheck-Building-eCommerce-Website.html]Building eCommerce Website[/url]
Related Articles:
WEBconference Applications For Production
How to Drop Ship Your eBay Auctions
Choosing a Web Package - A Guideline
Bookmark it:
|